Distribución y Revenue Management

📡 RateGain has launched UNO VIVA, an AI-driven voice agent, in Europe. It operates in 30 languages and detects booking intent, emotional tone, and guest preferences. Fritz Müller, RateGain's European leader, highlights that nearly 90% of hotel calls are repetitive, leading to missed opportunities and higher costs. UNO VIVA reduces operational costs and enhances guest experience through consistent brand-aligned interactions, all while complying with GDPR. It also helps hotels increase average booking value and maximize revenue.

💳 Booking.com has launched a new credit card in the U.S. to capture more market share from Expedia and direct hotel channels. The U.S. is targeted first due to its high credit card penetration (over 75% of adults) and lucrative financial margins. Booking aims to diversify revenue, offering cardholders Genius Level 3 status. While short-term expansion to Europe or Mexico is unlikely, the card could impact hotels, especially independents, that receive many U.S. clients.

📱 Hoteles usan el sistema central de reservas (CRS) para gestionar reservas de manera centralizada, mejorando la eficiencia y evitando overbooking. Esto sincroniza disponibilidad y tarifas en tiempo real a través de canales como OTAs y GDS. El CRS también ayuda a optimizar precios y mejorar la experiencia del cliente, integrándose con sistemas como PMS y Channel Managers. Su uso reduce errores, ahorra tiempo al personal, y mejora la visibilidad y rentabilidad del hotel.

🗺 El 6 de octubre comenzarán las ventas de los viajes del Imserso en Asturias, Cataluña, Castilla La Mancha, Comunidad Valenciana, Ceuta, Islas Baleares, Islas Canarias, La Rioja, Navarra y País Vasco, y el 8 de octubre en otras regiones. Este retraso respecto a 2024 afecta a 4.387.854 personas acreditadas. Imserso enviará 2.811.632 cartas informativas. Las reservas se realizarán en las páginas web de TurismoSocial y Mundicolor o en agencias autorizadas.

🗺 Pensionistas en España, octubre 2025, podrán reservar 879,213 plazas para viajes con Imserso. Inicialmente previsto para septiembre, las reservas comenzarán en octubre. Ávoris y Mundiplan gestionan las plazas: 440,284 para costa peninsular, 228,142 para islas y 210,787 para circuitos culturales. Destinos principales: Andalucía con 159,357 plazas, Comunidad Valenciana 153,754, Cataluña 105,478. Ofrecen 7,447 plazas a tarifa plana de 50 euros. Cerca de 8,000 agencias y sitios web autorizados facilitarán las reservas.

📈 Revbell, desde 2013, ofrece un RMS multisectorial en España, Italia, Canadá y EE.UU., cubriendo hostelería, campings, cruceros, venta de entradas, y ferris. Con algoritmia nativa y sistemas de recomendación, su RMS es robusto, adaptable y basado en Business Intelligence. Fundado por Romain Charié y Pascal Niffoi, el RMS se adapta a diversas industrias, destacando la importancia de conectar, procesar y devolver datos en mercados complejos.

🌎 Club de Vacaciones, a tour operator under Grupo Viajes El Corte Inglés, is targeting travel agencies as Imserso's sales begin. On September 9 and 16, workshops aim to highlight their quality trips for seniors over 60 and superior agent commissions. From late July, they offered competitive coastal and island travel deals. For 7 nights, prices start at €239 (without transport) and €354 (with transport), compared to Imserso's €224.63 and €244.04 plus potential surcharges.

🏨 TikTok, in partnership with Booking.com, launched a hotel booking channel in the U.S., revolutionizing hotel distribution. Currently in test phase, it allows a select group of U.S. users to book hotels within TikTok. TikTok Go enables content creators with 1,000+ followers to earn commissions by promoting hotels. Marketing experts suggest this could shorten the traditional booking journey. David Hoctor will discuss this at Phocuswright in San Diego this November.

🏨 Pol Pérez Puig highlights the financial impact of free hotel room upgrades, suggesting a hotel with 150 rooms losing over €6,000 monthly if they give away five €40 upgrades daily. Experts like Pablo Torres and Fátima Rivas Fernández recommend strategic upgrades to avoid devaluing hotel offerings. José Cervera Polo and Alejandro Francino advocate leveraging technology for smarter upselling. Effective communication is vital, as Beatriz Morón notes that notifying guests of upgrades enhances perceived value.