Distribución y Revenue Management

🏨 Spanish hotel rates average €195 per night in the summer of 2024, increasing by 9.1% from the previous year. The report "The Hotel Pricing Outlook" by Simon-Kucher analyzed over 2,000 hotels in Spain from August 1-6, 2024, compared to 2023. Baleares tops with €276 per night, followed by Barcelona at €219, and Alicante records a 6% decrease to €185. Luxury hotels in Baleares witnessed a 15% hike, while budget hotels rose by 25%. Madrid and Sevilla offer stays up to 90% cheaper on average.

🏨 Cristina López and Neil James discuss hotel reputation leadership and tech trends in Shiji Insights' first podcast episode. Episode 2 features Alejandro García of Duetto discussing the influence of reviews on hotel revenue and occupancy. Fernando Vives talks about Minor Hotels' rebranding and its impact on revenue in Episode 3, highlighting the link between online reputation and revenue management.

🏨 Over 90% of travelers read online reviews before booking a hotel room. Key strategies for online reputation management in hotels include: constant monitoring and responding to reviews on platforms like TripAdvisor and Google Reviews; engaging with guests on social media (Facebook, Instagram, Twitter); maintaining an attractive and informative hotel website optimized for mobile devices; collaborating with travel bloggers and influencers; providing prompt online customer service; offering loyalty program benefits; and analyzing competitors to adapt successful strategies. These efforts ensure a positive perception among guests and contribute to a hotel's success.

💰 Lastminute and Ryanair have signed a three-year partnership, allowing the online travel agency Lastminute.com to offer Ryanair's low-fare flights as part of its services. This historic partnership contrasts sharply with unauthorized OTAs that overcharge customers. The agreement provides Lastminute.com's customers with easy access to Ryanair flights, benefits like deferred payment plans, package protection, and last-minute deals, and promises better customer collaboration between Lastminute.com and Ryanair. Luca Concone, the CEO of Lastminute.com, is looking forward to a close working relationship with Ryanair.

💸 Revenue Management began in the U.S. transportation sector in the 1970s. By 2004, it started to impact the Spanish hotel sector, marking a digital shift from the traditional three-rate system based on seasons. The emergence of Online Travel Agencies (OTAs) revolutionized hotel distribution and marketing. Early Revenue Managers relied on Excel for Yield Management, but today’s automated systems include Channel Managers, Rate Shoppers, and Revenue Management Systems (RMS), which have transformed market analysis and pricing strategies.

La final de la Eurocopa de fútbol en Alemania se celebrará el domingo 14 de julio en Berlín, donde los vuelos desde España han experimentado un aumento del 53%, situándose en 174 euros por trayecto. Mientras tanto, las tarifas desde Reino Unido son las más elevadas alcanzando 572 euros por trayecto, con un aumento del triple en tan solo 48 horas antes del evento.

Hotetec, fondée en 2010 comme une Spin Off de Dome Consulting, est dirigée par Víctor Sánchez et propose des solutions complètes pour le secteur hôtelier. La société offre des services de conception web, marketing digital, et des technologies avancées, et compte plus de 500 connectivités actives avec des partenaires technologiques, opérant avec des clients dans plus de 11 pays depuis leurs bureaux en Espagne et au Mexique.

Silken Hoteles ha devuelto anticipadamente el préstamo de 18 millones de euros del Fondo de Recapitalización de empresas afectadas por la COVID-19 de Cofides, préstamo que tenía un importe máximo de 22,5 millones de euros. Esta devolución temprana fue posible gracias a los buenos resultados financieros de la cadena, con un crecimiento en ventas del 18% respecto al año anterior y cerrando el ejercicio con una facturación de casi 120 millones de euros.

Minor Hotels gérera le NH Bangkok Sukhumvit Boulevard à Bangkok, qui sera le premier dans la ville et le second en Thaïlande après l'ouverture du NH Boat Lagoon Phuket Resort en 2022. Le changement de nom de l'actuel Boulevard Hotel Bangkok en NH Bangkok Sukhumvit Boulevard est prévu pour le quatrième trimestre de cette année, après une rénovation récente incluant 309 chambres, un restaurant, bar, salles de réunion, gym et piscine.

En 2023, Atom Hoteles Socimi a surpassé son record historique de 2022 avec 52 millions d'euros de rentes locatives et a décidé de distribuer 17 millions d'euros de dividendes. La valeur de leur portefeuille a atteint 847 millions d'euros à la fin de 2023, sans compter l'achat du Hotel Miramar Barcelona et du Gran Hotel La Florida en janvier 2024, et leur cartera inclut maintenant 27 établissements et 6.463 chambres.