Distribución y Revenue Management

📈 Desde 2022, RoomPriceGenie opera en España, conectando 200 hoteles a su Revenue Management System (RMS). James Andrew Rehind señala el cambio positivo en la adopción tecnológica por hoteleros independientes. Un caso de éxito es el Hotel Daniya en Denia, que incrementó su ADR en 32 euros y generó 60,000 euros adicionales desde septiembre. En julio, ofrecen un RMS prueba gratis de 30 días, con un descuento del 50% si se suscriben antes del 31 de julio.

📈 Minor Hotels, Senator Hotels & Resorts, H10 Hotels, Meliá Hotels International, RIU Hotels & Resorts, and Iberostar Hotels & Resorts are enhancing their digital platforms for travel agencies. Minor PRO provides access to 560 hotels; H10 PRO has 15,000 agents registered. Meliá PRO celebrates 10 years, offering instant commissions. RIU Pro, launched in 2020, guarantees the best prices. Diners Club Spain’s new vertical helps agencies reduce operational costs by 20% with virtual cards.

🏨 FERGUS Group was awarded Best Digital Strategy at the TH Awards 2025 on June 19 in Madrid. Their brand, tent Hotels, saw a 188% web traffic increase and a 103% rise in bookings after a 2024 digital overhaul. Influencer and paid social campaigns reached 57,000 users with an 859.41% ROI. Instagram followers grew by 55%, Facebook by 81%. A loyalty club launched in October 2024 has 7,800 members, generating 87% of Q1 2025 bookings.

💼 BuscoUnChollo.com, launched in 2010, is a leading Spanish OTA for flash sales. They receive over 40 million visits annually, converting into 200,000 bookings. Their newsletters boast a 49% open rate, and they have 1.3 million social media followers. With a team of over 100 professionals, campaigns can generate over 500 bookings or €300,000 in revenue within a week. They also launched Jump2Spain.com to target international clients.

🚩 Las estrategias de marketing para moteles destacan el uso de OTA y metabuscadores como Booking.com y Expedia, a pesar de comisiones del 15%-25%, para ampliar el alcance. La optimización de reservas directas mediante software integrado y SEO es crucial. El marketing digital en redes sociales y colaboraciones con microinfluencers (menos de 100,000 seguidores) amplían la visibilidad. Google Business y Google Hotels son herramientas esenciales para mejorar la visibilidad en búsquedas locales y comparativas de precios.

📈 The Local House, a boutique hotel in Miami with 18 rooms, increased its average daily rate by 36% in just 18 months using Atomize, a tool from Mews. This dynamic pricing tool automates rate adjustments based on demand patterns, price elasticity, and competitive analysis. By understanding market positioning, the hotel optimized revenue and occupancy without manual intervention, as highlighted by General Manager Katherine Reyes, who noted the time saved and increased pricing capabilities.

🛑 Sevilla, 2025: Hotel Innovación 2025 featured a groundbreaking debate with Booking.com, Expedia, Mirai, and Paraty Tech. Moderator Luis Guerrero facilitated discussions on hotel distribution strategy. Key insights included a call to move beyond the OTA vs. direct channel debate and focus on cooperation. Expedia's Fernando Ramiro emphasized the importance of understanding hoteliers' needs, while Booking.com's Javier Rodríguez highlighted their 140-person support team. Notably, 35% of Genius users drive 55% of bookings, spending 15% more.

📈 "Hotel mapping" simplifies hotel operations by unifying room names across platforms, eliminating confusion. This process involves identifying, unifying, and synchronizing room nomenclature within OTAs, PMS, and channel managers, thus enhancing customer experience, optimizing inventory, and boosting sales. 🏨 Proper mapping avoids errors and overbookings, ensuring consistent room descriptions. Key steps include auditing platforms, establishing naming standards, implementing mapping tools, and training staff. This strategic approach is essential to differentiate and maximize hotel occupancy.

📈 Revenue Management evolution over 20 years highlights system complexity. Today's focus: daily RevPAR, TRevPAR, F&B performance, and detailed group analysis. Prioritize essential tasks amidst data overload. Underwater decisions impact mid-to-long-term results like ADR and channel costs. Marketing strategy affects RevPAR, emphasizing Best Rate Guarantee for direct channels. AI development is anticipated to improve processes. Urgency often overshadows important tasks, suggesting a need for strategic focus on long-term optimization.

🏨 Garden Hotel Group, under the motto “Nuevos caminos, mismas raíces,” revamps its brand strategy to connect with modern travelers. The restructuring centers on three distinct brands: Garden Hotel Group, Garden Hotels & Resorts, and Nivia Hotel Collection, focusing on a sustainable and targeted approach. New initiatives include segmented sales materials and immersive experiences like “Garden Days” and “Curated Moments.” Led by Gabri Llobera, this evolution aims for a more conscious and emotional commercialization.