Columna

💻 Successful hoteliers focus on solid integration architecture before adopting new systems, ensuring compatibility and interconnected ecosystems rather than isolated solutions. Open APIs are essential, not optional, to avoid data barriers between systems. Digital success is determined not by the number of systems but by their intelligent interconnectivity. Tobias Koehler emphasizes that manual data entry and switching between apps due to non-communicative solutions hinder efficiency, despite modernization efforts.

🏨 In the hospitality industry, a prediction at ITB suggests a 1:5 ratio of human to non-human workers within five years, challenging Amazon's current 1:3 ratio. The complexity and cost of automating manual jobs, like cleaning and maintenance, are significant compared to replacing white-collar roles with AI. The "uncanny valley" theory in hospitality might reverse, as warmth in interactions is preferred, suggesting that AI will replace mediocre workers, not humanity. - SIMONE PUORTO