Aperturas de hoteles

🏨 Grupo Fagra acquired León Camino Affiliated by Melia, entering León. Advised by Catella, this marks their second hotel purchase in the year following Madrid's Occidental Castellana Norte. The 4-star property, formerly Tryp León, spans 10,000 sqm with 127 rooms, a gym, and meeting rooms. Grupo Fagra manages five Zentral Hoteles properties and owns Diego de Almagro with 38 hotels in Chile. Javier Bravo of Catella notes the growing frequency of such transactions, highlighting the industry's robust health.

🏠 Andalucía features 10 spas in the Imserso Thermalism Program 2025, with the cheapest months being February, March, November, and December, offering rates from €302.14. The establishments are spread across the provinces of Almería, Cádiz, Granada, and Jaén. Treatments available include rheumatological, respiratory, and digestive therapies. Balneario de Lanjarón distinguishes itself with three accommodation categories, with low-season prices starting at €302,14 for basic hotels up to €427,22 for 4-star hotels.

💼 Major Spanish travel agencies are innovating with premium stores to attract higher-income clients, moving away from traditional discount models. Gabriel Subías initiated this trend in 2018, aiming for 20-25 B travel & Catai outlets in Spain within three years. Currently, B travel & Catai has 12 locations in cities like Madrid, Barcelona, and Bilbao. W2M, led by Subías, has 18 premium Grand Azulmarino stores and plans to open more by 2025. Pangea, since 2015, operates with a disruptive model, having 4 owned and 6 franchised stores, targeting 19 stores by year-end.

🏡 Innside La Reserva Costa del Este, a 4-star hotel by Meliá Hotels International, starts construction in Costa del Este, Buenos Aires Province, known for beaches and natural surroundings. The hotel features 88 rooms, 60 residences by the sea, dining areas, pool, spa, co-working space, meeting rooms, and parking. This marks the third Meliá project with Grupo Almarena in Argentina, following two recent hotels in Buenos Aires. The Innside brand is part of Meliá's luxury portfolio, offering contemporary design and vibrant environments.

🏡 Casual Hoteles has opened "Casual Natura Valencia," a new themed hotel with 18 rooms across 4 floors themed around nature elements, located 15 minutes from Ciutat Vella. The hotel enables telematic check-in/out and virtual assistance via WhatsApp and web chat. This marks the chain's 5th hotel in Valencia, totaling 190 rooms there. Overall, Casual Hoteles operates 25 hotels with 854 rooms across Spain, Portugal, and Italy. Plans include opening two new hotels in 2025: a 42-room hotel in Ibiza and a 34-room establishment in Naples.

🎓 Universal Pictures and World of Hyatt launch "Be More Wicked" campaign with immersive rooms themed after Wicked characters Elphaba and Glinda available until December 13. Four European Hyatt hotels participate, including Hyatt Centric Gran Vía Madrid. The rooms feature green, gold, and pink furnishings, and guests receive themed amenities. The Madrid experience includes Wicked-inspired pastries, cocktails, a King Terrace room, two movie tickets, and a commemorative gift. Locations: UK, France, Germany, Spain.

🏠 IHG Hotels & Resorts' luxury and lifestyle brand Vignette Collection, launched in 2021, has exceeded 50 hotels open and in the pipeline within three years, surpassing half of its initial 10-year goal to reach 100 properties. The collection offers unique hotel owners benefits from IHG's global scale and business offerings. Key examples include Noku Maldives with 50 private villas and the upcoming Vignette Collection Ciel Tower in Dubai, slated to become the world's tallest hotel in 2025 with over 80 floors and 1,000 rooms. IHG's luxury and lifestyle portfolio now comprises six brands with more than 500 hotels and over 350 in development.

🏡 Luxury Group by Marriott International aims to open over 30 luxury hotels by 2025, including The Luxury Collection's sixth hotel in Spain after the restoration of Madrid's Hotel Palace. Ahead of ending 2024, three openings in coveted and emerging destinations are planned, responding to millennials and Gen Z's preferences for unique travel experiences. January will see the addition of Casa Brera in Milan and March marks the restored inauguration of The Palace in Madrid. Key openings also include The Lake Como Edition, The Red Sea Edition in Saudi Arabia, and JW Marriott's new resorts worldwide. The Ritz-Carlton will debut in Morocco, Hawaii, a private island in Saudi Arabia, and launch its second superyacht, Ilma, adding a third, Luminara, by 2025. St. Regis plans to introduce beachfront luxury with resorts in Aruba and the Dominican Republic. By 2026, The St. Regis Residences Costa del Sol will open and Marbella will gain a new luxury resort by 2028, under St. Regis or The Ritz-Carlton. W Hotels will see a significant boost with new openings in Hollywood, Las Vegas, Prague, W Punta Cana all-inclusive, and W Florence by 2025.

🚪 The Social Hub will enter the Portuguese market and double its presence in Italy by 2025 with new hubs in Oporto, Florence, and Rome. In Oporto, the first Social Hub in Portugal, they will introduce 39 long-stay apartments among 310 rooms, a rooftop bar and pool, a coworking space with a multimedia studio, and venues for meetings and events, opening in spring 2025. Florence's second Social Hub, The Social Hub Belfiore, will feature a 7,000 sqm public rooftop, 550 rooms, coworking for 600+ people, rooftop Olympic pool, and commercial avenue, expected to open in February. The Social Hub Roma, opening in March, will offer 392 rooms across 24,000 sqm, with a new building, rejuvenated spaces for the Italian Academy and an events area, coworking for 160 people, a rooftop bar and pool, and a 10,000 sqm public park. Over the past year, they organized over 5,500 community events reaching over 100,000 people and dedicate 1% of global revenue to the TSH Talent Foundation, supporting talented students worldwide.

🏨 Meliá Hotels International plans to open 15 luxury hotels by 2025 under brands ME by Meliá, ZEL Hotels, The Meliá Collection, and Paradisus by Melia across Europe, the Caribbean, and Southeast Asia. ME Malta opened in November with 113 rooms across 20 floors, introducing the Radio Rooftop concept. ME Lisbon will launch in Q1 2025, followed by ME Málaga in Q1 and ME Marbella in Q2 of 2025, with expansions also in Greece, Albania, China, and Mexico. The Meliá Collection will debut the Residenza Cardinale in Milan and the Meliá Ba Vi Mountain near Hanoi in 2025. Paradisus by Meliá is set to open a hotel in Fuerteventura in 2025 and in Pattaya, Thailand, with a focus on wellness and cultural experiences. ZEL Hotels will open in Punta Cana and Sayulita, Mexico, and plans an urban hotel in Madrid for 2025. Luxury segment sales for Meliá have increased by 14% over 2023, with a 28% growth rate from Virtuoso and Internova agencies. Two luxury properties joined Leading Hotels of the World: Palacio De Sancti Petri, Gran Meliá, and Ngorongoro Lodge, A Meliá Collection hotel, which opened in