Aperturas de hoteles

🏨 Palladium Hotel Group will launch a new luxury brand, The Unexpected Hotels, this summer in Ibiza by transforming part of Ushuaïa Ibiza Beach Hotel. The Ushuaïa Tower will be remodeled into The Unexpected Ibiza Hotel with 181 renovated rooms. The Ushuaïa Ibiza Beach Hotel will continue operating with 234 rooms. Last April, Palladium presented The Unexpected Al Marjan Island Hotel & Residences in the UAE, a $100+ million project with 422 rooms. The brand will debut in Ibiza in 2025 and in Al Marjan Island in 2026.

🏨 B&B Hotels opened its second hotel in Tarragona, Valls, marking its 14th in Catalonia. The B&B Hotel Tarragona Valls features 83 double and triple rooms, offering free high-speed Wi-Fi, breakfast buffet, coffee and hot drinks, air conditioning, LCD TV with Chromecast, and indoor and outdoor parking. Lucia Méndez-Bonito, CEO of B&B HOTELS Spain and Portugal, highlights a growth strategy focused on Spain and Portugal, including acquisitions and new developments. The company recently opened its 15th hotel in the Community of Madrid and now has 57 hotels in Spain, 17 in Portugal, exceeding 5,000 rooms, with 20 more hotels under construction.

🏨 In tourism news, the “150+ Influential” list by Sergestur, to be presented on January 22nd at Fitur 2025, highlights more female leadership and young talent in the industry. Magic Costa Blanca and Grupo Fuertes plan an 80 million euro investment in Valencia, including Magic Pirates Island and two hotel transformations. Accor is set to open three new hotels in Madrid in 2025, adding 509 rooms under ibis brands in strategic locations like Valdebebas, Las Tablas, and Albasanz.

🏖️ Checkin Hotel Group launches 5-star Bakour Punta Cana Suites in Cabeza de Toro, Punta Cana, aiming to open on February 1st. The resort features 42 rooms, 130 apartments, all-inclusive service, a large outdoor pool, gym, SPA & Wellness center, and is Checkin's 25th establishment. Since 2013, the Spanish chain has managed 24 hotels with over 2,700 rooms, with plans to expand further.

🏖️ Marruecos registered a historic 14.5 million visitors in 2023, a 34% increase from the previous year. In 2024, foreign tourists accounted for 8.8 million (23% increase) and Moroccans residing abroad (MRE) reached 8.6 million (17% increase from 2023). Compared to pre-pandemic 2019, travelers to Morocco in 2024 saw a 35% increase. Marruecos is now positioned as an essential tourist destination and the top destination in Africa.

🏙 Calvià showcases its touristic appeal at Fitur 2025, from January 22-26 in IFEMA Madrid, featuring events, sports, culture, and gastronomy. Mayor Juan Antonio Amengual reports a 20% increase in low-season hotel beds to 3,331, despite a 30% drop in complementary sector sales in 2024. Highlights include the Mallorca International Football Cup with Vicente del Bosque, the Magaluf Literature Festival, and three new luxury hotels, raising the five-star establishments to 17. Magaluf and Peguera's modernization plans involve a €6 million investment. Fundació Calvià 365's 2025 budget is €1.72 million, emphasizing event sponsorship.

🏨 Casual Hoteles opens a new 43-room establishment, Casual Eclettico Milano, in Milan near the city center. This launch marks the Spanish hotel chain's third venture in Italy, following its Florence opening in 2023, and precedes the upcoming Naples location. Located at Via Plinio 2, close to Lima station and a 15-minute walk from the Central Station, Casual Eclettico Milano is expected to embody a vortex of creativity and design, reflecting Milan’s vibrant blend of past and future.

💰 Top-paid athletes like Rafael Nadal, with a net worth of 310 million euros, Leo Messi, earning 135 million dollars annually, Cristiano Ronaldo, with 260 million dollars in income, and Neymar, at around 80 million dollars yearly, are boosting their fortunes in 2024 through strategic investments in tourism. Nadal's portfolio includes Mexican hotels with AMResorts, the Rafa Nadal Tennis Centre, luxurious branded residences, and the Tatel restaurant chain in cities like Madrid and Dubai. Ronaldo partners with Pestana, owning hotels in locations such as Madrid and New York, while Messi's six MIM-branded hotels are managed by Majestic Hotel Group. Gerard Piqué is involved with ME by Meliá in Málaga, set to open this year, and Neymar aims to create luxury resorts over 100 kilometers in Brazil.

🏨 Dertour's hotel division acquired Club Aldiana Andalucía in Spain and Labranda Rocca Nettuno Tropea in Italy from FTI Group, both to operate under Aldiana brand. Aldiana Club Andalusien, bought by Dertour in 1998, is in Costa de la Luz with 280 rooms, a park-style garden, high-quality cuisine, and a spa. Aldiana Club Rocca Nettuno Calabria features 290 rooms, various amenities, and is located on a cliff over Tropea beach. Dertour became the sole owner of Aldiana Group in 2022 and opened Aldiana Club Side Beach in Turkey in 2023, and plans further expansions.

🏨 Latin American investors are increasingly drawn to the Spanish hotel sector, with notable transactions led by family clans. Besant Capital, partnered with Blasson and Latam Capital Advisor, recently acquired the Zurich building in Madrid to transform it into a luxury hotel. RLH Properties, another Mexican capital firm, previously purchased Rosewood Villa Magna and Bless hotels in Madrid, later selling them to Sancus. The Díaz Estrada family owns over 1,100 assets internationally, including Madrid's Thompson, Hyatt Centric Gran Via, and Hyatt Regency Hesperia hotels. The Copell and Chico families are currently key players in Madrid's luxury hotel market. Blasson, with Latin American funding, acquired H10 Punta Negra in 2021, set to become Mandarin Punta Negra Mallorca. The Chilean Rustik family owns Hotel Adler, whilst the Venezuelan Capriles family, having landed a decade ago in Spain, focus on luxury apartments. The market anticipates further Latin American investment in the hotel industry during 2025.