Aperturas de hoteles

🏨 Cetina Hotels, a Murcian family chain, celebrates nearly a decade of expansion since 2016, managing hotels in Murcia, Sevilla, Segovia, Baeza, Cabo de Palos-Cartagena, and Córdoba. Notable sites include a 2020 hotel in Sevilla's historic Almacenes Arias building and a 2024 launch in Cabo de Palos with 45 rooms. The brand emphasizes service over star ratings and partners with the Alianza Hotelera. Its portfolio focuses on prime locations, boutique sizes, and historical integration.

🏨 Four Points Flex by Sheraton, a Marriott brand, launches in Spain this December 2023, with a hotel in Madrid's Atocha area, featuring 230 rooms. Located on Calle del Mezquite, the property is owned by Meridia Capital. Launched in 2021, Four Points Flex has expanded to 25 hotels with over 2,700 rooms in EMEA, including Denmark and Germany. Marriott aims to grow its mid-range market with swift conversion of existing hotels.

📍 Only You Hotels expands globally by opening its first international location in New York, a strategic move highlighted by Juan Serra of Palladium Hotel Group. The hotel offers a variety of services emphasizing a genuine New York experience and exceptional hospitality. It features a unique culinary space with signature mixology and gastronomic offerings inspired by global cultures. A private room accommodates 8-10 people, enhancing the versatile common areas for both guests and locals.

🏨 RIU Hotels & Resorts inauguró su sexto hotel en Cancún, el Riu Ventura, ubicado en Playa Delfines. Este nuevo complejo ofrece 705 habitaciones, incluyendo 36 unidades swim-up. El hotel presenta una zona exclusiva para adultos con piscina y Sky Bar en la sexta planta. Los huéspedes pueden disfrutar de seis restaurantes y seis bares. RIU ahora cuenta con 23 hoteles en México y planifica renovaciones y nuevas construcciones en Quintana Roo para 2026.

🏨 SH Hoteles opened the SH Jávea on December 2, in collaboration with the Guillem family, after a €20 million investment. Located near Jávea's historic center and port, this 4-star hotel features 131 rooms, an outdoor pool, a wellness center, and a local-focused restaurant. The project, led by Javier Vallés, aims to integrate with the local community and create approximately 100 jobs. SH Hoteles now operates 13 locations in the Comunidad Valenciana and one in Murcia.

🌴 H10 Hotels, December 2025, Costa Mujeres: H10 opens its first adults-only premium resort, Ocean Allure Costa Mujeres, featuring 599 suites. Guests enjoy amenities like Swim-Up Junior Suites, eight restaurants, ten bars, two main pools, a wave pool, and a lazy river. The Privilege service offers exclusive beach and pool areas. The resort hosts up to 640 event attendees. This venture strengthens H10's Caribbean presence, joining existing resorts in Mexico, Punta Cana, and Jamaica.

🏨 Silken Hoteles has expanded its presence in Bilbao by integrating Hotel Sirimiri into its portfolio as of December 1st. The 3-star hotel, now known as Silken Sirimiri, is located in Bilbao's old town. It features 56 rooms, some accessible for people with reduced mobility, along with a breakfast lounge, 24-hour reception, free Wi-Fi, and parking. Silken Hoteles, headquartered in Vitoria-Gasteiz, now offers over 3,000 rooms across 30 establishments in 25 destinations.

🏨 28 de noviembre, Sos del Rey Católico: Raquel Sánchez, presidenta de Paradores, anunció una inversión de 2,5 millones de euros para modernizar el Parador de Sos del Rey Católico, cerrando el edificio durante 5 meses desde enero de 2026. La reforma incluye la actualización de baños, mejoras en eficiencia energética y renovaciones interiores. Parte de un plan de modernización de la Red de Paradores, que suma 18 millones de euros en Aragón, y prevé alcanzar 100 Paradores en España.

🏗️ Kategora plans to open Kora Sevilla, a €32 million hotel complex in Nervión, by late 2027. The 10,000 m² building will feature 136 units from 27 to 46 m², designed by BAKPAK and Furtivo, inspired by local traditions. It will include 1,600 m² of shared spaces, a 20-meter infinity pool, and a rooftop. Sustainable construction practices aim for BREEAM certification, with solar panels and aerothermal systems for energy efficiency.

📍 AR Hotels & Resorts is transforming by adding 736 rooms in strategic Spanish locations, expanding into the Peninsula, Balearic, and Canary Islands. In Tenerife, it manages three hotels: Hotel Concordia (236 rooms), Hotel Nopal (64 rooms), and Apartamentos Atlántida (191 units). In Ibiza, it repositions Beach Star Ibiza (74 rooms), and in Palma, it opens a luxury hotel (38 rooms) in 2028. The Foodies Spain Entertainment division introduces new Mediterranean dining concepts, enhancing its market position.