Aperturas de hoteles

🏨 Hyatt Hotels Corporation is reinforcing its growth in the EAME region, focusing on the Iberian Peninsula and its archipelagos. Spain, with over 50 hotels and 12,720 rooms, is their most significant market in the region. Notable upcoming openings include Thompson Sevilla and a development project in Macenas, Mojácar. The expansion strategy also includes the all-inclusive market, where Hyatt leads globally with over 120 resorts across 10 premium brands. The alliance with Grupo Piñero aims to increase Hyatt's all-inclusive room portfolio by approximately 30% and strengthen its market position in Baleares and Canarias. Hyatt evaluates expansion opportunities across various Spanish cities and is committed to ESG criteria, incorporating practices that reduce carbon footprint and improve energy efficiency. Looking ahead, Hyatt is optimistic about 2025, aiming to consolidate its presence in luxury, lifestyle, resorts, and essential markets in Spain.

📌 Merkel Capital, with a portfolio of over 4,000 beds in Spain, announced a new student residence opening in July in Sevilla with 500 rooms. Located on La Cartuja island, near multiple academic institutions, it includes dual hotel services, two pools, a paddle court, a fully equipped gym, and 24/7 reception. Starting price is €616/month, VAT included. Sevilla has over 70,000 higher education students, and the demand for accommodations exceeds 24,500 from non-local students. Additionally, Merkel Capital has residences in Granada (300 rooms), Málaga (300+ rooms planned), two in Pamplona (700 rooms), and one under construction in Madrid (500 rooms), with future expansion plans in Valencia, Italy, and Portugal.

🏨 Room Mate Hotels opened Mia Room Mate Collection in Rome, a 4-star hotel with 65 rooms near the Colosseum and Roman Forum. The chain, led by Kike Sarasola, now has seven properties in Italy, emphasizing the Italian market's priority. The hotel, a converted early 20th-century school with a neoclassical façade, features a boutique design by Luis García Fraile, with amenities including a rooftop terrace, breakfast until 12 pm, pet-friendly policy, gym, restaurant, bar, 24/7 concierge, and event spaces. The room types are 5 executive, 34 superior, 11 triple, and 15 deluxe.

🏕 Soho now manages over 1,000 beds in Ibiza, Menorca, and Cullera (Valencia) previously under Mij Hotels, focusing on the vacation segment with its Moon Dreams brand. The portfolio includes the 3-star Moon Dreams Coral Beach with 255 rooms in Ibiza, the 4-star Aparthotel Moon Dreams Atlantic with 123 rooms near Es Canar beach, Ibiza; the 3-star Moon Dreams Cullera with 69 rooms near Platja de Sant Antoni (Valencia), and in Menorca, the 4-star Moon Dreams Marina Parc with 240 rooms, Moon Dreams Los Lentiscos Apartments with 180 units, and Cabo de Baños with 42 apartments. Reservations are open from May, except for Aparthotel Moon Dreams Atlantic, Ibiza. Mij Hotels shifts towards the urban segment with seven new additions in prime areas of Madrid, Málaga, and Cádiz, alongside a restructuring plan including a new website launch.

🏡 Casual Hoteles opens its first establishment in Greece, Casual Kubic Athens, as part of its 2025 expansion plan in Europe. After launching a hotel in Milan in February, the company now surpasses 1,000 rooms and approaches its goal of 30 hotels. The Athens hotel is its largest yet with 112 rooms, featuring a buffet breakfast, café, gym, massage room, and roof solarium with panoramic city views, including the Parthenon. The chain plans to theme the hotel with cubist artistic elements, reflecting Greek art and architecture from the 1920s and 30s. With the recent opening of Casual Bahía Ibiza, the brand now operates 27 establishments with 1,026 rooms across 16 destinations in Spain, Portugal, Italy, and Greece.

🏠 Gaiarooms, a digital hotel manager launched earlier this year, expands to Portugal by partnering with Blissful Suites Oporto, marking their first establishment outside Spain. Located in Oporto's metropolitan area, Blissful Suite features over 28 tourist apartments with equipped kitchens. This move is part of Gaiarooms' expansion plan in Portugal, aiming for new additions in key cities. They plan to manage 4,000 rooms by 2028, responding to the high demand for flexible, quality accommodations in Oporto. Enrique Domínguez highlighted Oporto's tourism potential and the fit of Gaiarooms' modern, efficient, and digitalized services.

🏠 Casual Hoteles opens its first hotel in the Balearic Islands, the Casual Bahía Ibiza, marking its expansion beyond the Iberian Peninsula. Located in Sant Josep de Sa Talaia, near the Parque Natural de Ses Salines and five minutes from Port de Torrent beach, the hotel stands out for offering additional services such as a restaurant-cafeteria, chill-out, and a pool with solarium. Each of the 42 rooms is named after one of Ibiza's 80 coves. The hotel maintains brand features like triple rooms with three proper beds, Rituals bathroom amenities, and pet-friendly policies, offering free stays for pets booked via their website, along with a pet bed, feeder, drinker, and welcome snack.

🏨 In Mallorca, 92% of hotels are set to open for Easter, surpassing the 2024 figure by 20 points. Occupancy rates are expected to average 70%, with some areas like Palma and Cala Major anticipating around 80% due to a diverse tourism offering. The FEHM is optimistic, noting the sector's commitment to the hotel industry and talent retention. Sports events extend activity beyond Easter in Alcudia and Cala Millor, while other regions may see a post-holiday dip due to no school vacations in May. Renovated establishments are likely to see improved pricing for the coming holidays.

🏨 RH Hoteles, a Valencia-based hotel chain, expands to Murcia by adding its first establishment in the region, the 3-star RH Murcia Centro with 61 rooms, previously operated as Zenit Murcia. Located next to Mercado Central de Murcia, the hotel provides easy access to the city's key attractions. This latest addition brings RH Hoteles' portfolio to a total of 22 establishments. The company continues to seek expansion opportunities in holiday and urban destinations, with properties in Benidorm, Calpe, Gandía, Valencia, Castellón de la Plana, Peñíscola, Vinaròs, and now Murcia.

🏦 Accor hired 142,000 people last year, 70% of whom were without university education or prior employment. CEO Sébastien Bazin at the Hospitality Investment Forum in Berlin stated the company needs 50,000 more staff for 300 upcoming hotels. The World Travel & Tourism Council highlighted the global tourism sector employs 348 million people, exceeding North America's population. Accor is tackling challenges including catering to younger travelers and appreciating human value over artificial intelligence in hospitality.