Datos, trazabilidad y retribución variable en recepción: el proyecto de Vincci Hoteles con DeepUpsell
📈 Vincci Hoteles has transformed its reception incentive model using DeepUpsell technology for data-driven, sustainable management. Led by Marcos Valera, this initiative replaced manual systems with automated, traceable processes, enhancing objectivity in performance measurement. The new model improved operational efficiency and nearly doubled upselling revenue. This approach, integrating natural upselling into daily operations, provided real-time data for agile decision-making and represents a replicable model for the hotel industry.
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