La paradoja de la subida de los precios hoteleros y la demanda resistente
🏩 Mujeres en Hospitality hosted a panel featuring José Ángel Preciados of Ilunion Hotels, Raúl González of Barceló Hotel Group, Gonzalo García-Lago of Azora, and Cristina Fernández of Covivio to discuss “The new era of tourism in Spain: revolutionizing the model for a bright future”. They analyzed challenges, including the paradox of rising prices, mentioned by Fernández, despite increasing rates not causing a recession in bookings. González noted RevPAR growth in the US at 2.5%-3%, and prices rising less. García-Lago revealed a 30%-35% price increase from 2019-2024, with further growth expected due to demand outpacing supply growth (1% vs. 3%-5%). The panel highlighted the potential growth in niches like Asian and US markets rediscovering Europe, and mentioned sustainability as a growing concern, though not the top priority for most customers. Strategies for the future include serious ESG consideration, more marketing, dignifying the sector, and unity among stakeholders.
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