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    • Aperturas de hoteles
    • Eventos
    • Distribución y Revenue Management
    • Fusiones y Adquisiciones
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  • 3 min

Coco Solution: marketing digital para hoteles, apartamentos y empresas

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  • 14 November 2024
📈 Founded in 2017 in Las Palmas de Gran Canaria, Coco Solution grew from a small startup to a leading digital marketing agency with a specialized focus on the tourism sector. The agency now houses five departments and a team of over 20 digital marketing experts. Success stories include a 300% organic traffic increase for Villa Gran Canaria since 2019 and a 158.8% booking increase with a 179% ROAS improvement for another hotel group. Coco Solution emphasizes personalized services, including web and app development, strategic SEO and SEM, social media management, and creative design, supported by its proprietary "Growth Up SEO" methodology and ACAI ecosystem tools.
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  • 3 min

CEHAT pide diferenciar viviendas turísticas de apartamentos al subir el IVA

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  • 14 November 2024
🏠 CEHAT advocates for leveling the playing field in tourism by imposing VAT on tourist rentals and other fiscal and labor measures. The organization, representing 450,000 tourist apartment (AT) spots in Spain, distinguishes ATs from unregulated short time rentals (STRs) or vacation housing, stressing that ATs, along with aparthotels, are regulated and have paid VAT like hotels and hostels. They warn against confusing the types and oppose unjustified VAT increases on regulated accommodations. The EU allows reduced VAT rates to boost the sector's competitiveness, social benefits, and employment. Examples include France's VAT cut leading to 30,000 new jobs in under a year, and Germany's cut from 19% to 7%, creating 46,683 jobs, a 18.5% employment rise from 2016 to 2022. CEHAT urges that current VAT rates be maintained and applied to all tourist activities not currently taxed.
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Las reservas hoteleras de dos CCAA se disparan por encima del 50%

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  • 14 November 2024
🏨 Hotel bookings between November 4 and 11 see nearly a quarter made over 90 days in advance and about 15% the day before travel, per TravelgateX. Cataluña is the most booked region, while País Vasco and Castilla y León soar above 50% growth. Year-on-year, País Vasco, Cataluña, Islas Baleares, and Castilla y León bookings rise in double digits, with others declining. Couples dominate bookings with 48.3%, while Spanish travelers lead over half, followed by the UK and China with significant increases.
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El hotel Sol La Palma se convierte en Meliá tras una reforma de 4 M €

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  • 13 November 2024
🏡 Meliá La Palma, an upgraded hotel from the former Sol La Palma, opened on November 1 after a nearly €4 million investment by Atom Hoteles. Located in Puerto Naos, the 308-room hotel features an infinity pool with ocean views, three restaurants, a lobby bar, meeting rooms, and a 500-capacity auditorium. It offers The Level service with premium rooms, personalized attention, and exclusive areas. Post-volcanic eruption, the hotel signifies La Palma's tourism resurgence with higher quality, premium experiences, and sustainability.
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Las tres noticias más importantes del sector turístico, 13 de noviembre

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  • 13 November 2024
🏖️‍♂️ Hosteltur's Annual Travel Agent Congress, held on November 13 and the following Wednesday, features over 25 speakers addressing travel intermediation challenges online. The senior tourism industry, redefined post-pandemic, highlights value propositions over price, as discussed by IAG7, Nautalia, and Mundiplan. Lopesan Hotel Group and Stoneweg Hospitality acquired Madrid's Hotel Miguel Ángel, a transaction previously valued around €200 million, marking Lopesan's entry into Madrid and second urban tourism investment after the AC Hotel Iberia in Las Palmas. French pilots plan a strike against a proposed tripling of aviation tax, fearing job losses and weakened competitiveness.
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Ponencia de Deloitte sobre talento, en directo el Congreso de Agentes

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  • 13 November 2024
📆 The Congreso Anual del Agente de Viajes de Hosteltur has been connecting travel agents with new industry challenges and strategies since 2021. In its latest edition, there's a focus on 30-minute workshops to improve retail work and profitability. Today's event, November 13, includes a contest with exclusive prizes for active participants. Sessions cover topics from new compensation models to AI in travel design, featuring speakers from Iberia, Costa Cruceros, Deloitte, and more.
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  • 4 min

Las agencias confían en una nueva moratoria del registro de reservas

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  • 13 November 2024
🛫 Spanish travel agencies expect a new moratorium on the registry of reservations, set to start on December 2, amid protests and a non-binding resolution by the Congress urging the government to postpone the enactment of the regulatory law. This regulation, established by Royal Decree 933/2021, mandates that agencies report lodging and vehicle rental details for each reservation, which has drawn heavy criticism for data privacy concerns and administrative burdens. Industry associations like CEAV and FECLAV highlight the potential competitive losses and customer distrust, with fears of ending up in court. The issue of understaffed inspections to combat industry intrusions was raised, with regions like Galicia and Andalusia facing challenges. Concerns also arose over the intrusion by the government itself, as described by Jerónimo Fernández of FECLAV.
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Carlos Garrido: “Nunca seré un problema para la unidad del sector

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  • 13 November 2024
📍 The Confederación Española de Asociaciones de Agencias de Viajes (CEAV) held the first Encuentro Nacional de Agencias de Viajes in Canfranc Estación (Huesca). CEAV president Carlos Garrido seeks to unify the sector post-pandemic. Not all associations attended, but proposals for ACAVe and UNAV to join CEAV will be discussed on March 29 and in a future assembly. Aragon's tourism director, Jorge Moncada, mentioned the region's rise to Spain's second most-visited inland autonomy.
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  • 4 min

La paradoja de la subida de los precios hoteleros y la demanda resistente

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  • 13 November 2024
🏩 Mujeres en Hospitality hosted a panel featuring José Ángel Preciados of Ilunion Hotels, Raúl González of Barceló Hotel Group, Gonzalo García-Lago of Azora, and Cristina Fernández of Covivio to discuss “The new era of tourism in Spain: revolutionizing the model for a bright future”. They analyzed challenges, including the paradox of rising prices, mentioned by Fernández, despite increasing rates not causing a recession in bookings. González noted RevPAR growth in the US at 2.5%-3%, and prices rising less. García-Lago revealed a 30%-35% price increase from 2019-2024, with further growth expected due to demand outpacing supply growth (1% vs. 3%-5%). The panel highlighted the potential growth in niches like Asian and US markets rediscovering Europe, and mentioned sustainability as a growing concern, though not the top priority for most customers. Strategies for the future include serious ESG consideration, more marketing, dignifying the sector, and unity among stakeholders.
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Tendencias para 2025: auge del viajero “todoterreno”, cada vez más complejo

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  • 13 November 2024
🛫 SiteMinder's "Changing Traveller Report 2025" reveals the rise of the "everything traveller". Surveying over 12,000 travelers from 14 countries, including 870 Spaniards with a 25-questionnaire on travel and accommodation behavior. In Spain, 59% prefer cheaper rooms to allocate funds elsewhere, and 86% would spend more on extras like breakfast. Spanish travelers prioritize human contact, with 60% returning to hotels for personal experiences, and 70% willing to pay more for eco-friendly experiences.
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