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  • 2 min

Smytravel lanza una nueva estrategia para atraer a las agencias de viajes

📎 Smytravel launched Mybitos, its loyalty program designed to incentivize associated agencies and boost sales with exclusive benefits. Agents can attain different user levels: Economy, Business, or First, with accumulated sales increasing the accounting value of Bitos, which can be redeemed for products from Smytravel, Tourmundial, Club de Vacaciones, and transport consolidator Passengy. Agencies can join for free on Smytravel's website and membership is automatic after the first booking post-registration.
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  • 3 min

La reforma fiscal de las Socimi pone en riesgo inversiones de 15.000 M€

📈 La Asociación Española de Empresas de Consultoría Inmobiliaria (ACI) advierte que la reforma fiscal del gobierno español podría afectar 15,000 millones de euros en operaciones de inversión en el sector desde 2014 y reducir la competitividad del país. La reforma, acordada por PSOE y Sumar, propone eliminar el régimen fiscal especial de las Socimi. La CNMV pide cautela, temiendo impacto en cotizaciones y posible deslocalización de empresas. ACI aboga por mantener el marco fiscal y la seguridad jurídica establecidos desde 2009, mientras Merlin Properties e Inmobiliaria Colonial consideran trasladar su sede y revaluar inversiones tras caídas en Bolsa del 7,3% y 5,03%, respectivamente.
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  • 2 min

El gasto en agencias de viajes remonta, pero los hoteles desaceleran

💰 Spanish consumer spending in travel agencies slightly recovered in September and October with +1.9% and +1.1% annual increases, respectively. However, the trend indicates a slowdown in hotel spending, with annual variations showing April at -18% due to Easter timing, October at +3.5%, and the RevPAR in the U.S. growing at a vegetative rate of 2.5%-3%, which can signal future trends. CaixaBank's report on card expenditures details these fluctuations in the tourism sector.
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  • 4 min

Nueva generación en Riu: la misma base pero adaptada a los nuevos tiempos

🏨 Roberto and Luis Riu discuss adapting to change while maintaining family values in management. They emphasize frictionless generational transition, using expert committees and family protocols. Post-Carmen Riu's retirement, she chairs the Board of Directors, involving the fourth generation. They take pride in Riu Palace Bavaro and Riu La Mola renovations, advancing Riu's services with food offerings and sustainability through solar energy in 35 hotels. Their success is measured by maintaining growth and innovation, aiming for a more sustainable Riu in the next decade.
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  • 4 min

El Turismo de Interior se reivindica como bálsamo de la diversificación

🏖 INTUR, the International Inland Tourism Fair, is currently underway at the Feria de Valladolid, having started with INTUR Talks. Over 60 tour operators and travel agencies have gathered to discuss tourism focused on culture, heritage, gastronomy, and nature. Natalia Briales from Turespaña highlighted the unique potential of regions like Castilla y León, Castilla-La Mancha, and Extremadura for diversification and year-round travel, important for combatting overtourism. Strategies include promoting sustainable agrotourism experiences, with Segittur aiming to engage 170 companies from 19 destinations by 2025 to enhance tourism's value.
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  • 3 min

Las tres noticias más importantes del sector turístico, 14 de noviembre

✈ On November 14, Iberia became the first airline to operate the Airbus A321XLR on a long-haul flight from Madrid to Boston, a model with a range of up to 7,500 km. Seven additional units are expected by 2026. The Imserso has reopened applications for its Tourism Program for seniors until May 2025, with 886,269 spots available. Málaga faced cancellations of AVE services to Madrid, local trains, and 5 flight diversions with 15 cancellations due to a DANA causing severe weather.
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  • 2 min

Hoteles Bestprice prevé duplicar ingresos y beneficios para 2026

🏨 Hoteles Bestprice, aiming to lead Spain's urban budget hotel category, expects to double its revenue to €16 million and operational profits (Ebitda) to €8 million by 2026, a 100% increase from the current figures. Currently operating 10 establishments, they plan to reach 14 by 2026 with an investment exceeding €13 million (47% executed) for the latest four properties. The chain projects an average occupancy of 93.9%, an ADR of €112, a RevPAR of around €105, and a workforce of about 67 employees by 2026, up from the current 43.
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  • 3 min

Coco Solution: marketing digital para hoteles, apartamentos y empresas

📈 Founded in 2017 in Las Palmas de Gran Canaria, Coco Solution grew from a small startup to a leading digital marketing agency with a specialized focus on the tourism sector. The agency now houses five departments and a team of over 20 digital marketing experts. Success stories include a 300% organic traffic increase for Villa Gran Canaria since 2019 and a 158.8% booking increase with a 179% ROAS improvement for another hotel group. Coco Solution emphasizes personalized services, including web and app development, strategic SEO and SEM, social media management, and creative design, supported by its proprietary "Growth Up SEO" methodology and ACAI ecosystem tools.
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  • 2 min

Las reservas hoteleras de dos CCAA se disparan por encima del 50%

🏨 Hotel bookings between November 4 and 11 see nearly a quarter made over 90 days in advance and about 15% the day before travel, per TravelgateX. Cataluña is the most booked region, while País Vasco and Castilla y León soar above 50% growth. Year-on-year, País Vasco, Cataluña, Islas Baleares, and Castilla y León bookings rise in double digits, with others declining. Couples dominate bookings with 48.3%, while Spanish travelers lead over half, followed by the UK and China with significant increases.
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