Automatic

🏠 The Imserso Termalismo Program 2025 in Spain offers 190,513 slots across 84 spas, starting February 1, 2025, and ending December 31, focusing on promoting active aging and well-being for seniors. With a €34 million investment, the program aims to prevent health issues, aid rehabilitation, and combat loneliness. It's estimated to generate an economic impact of over €114 million.

🌊 International hotel brands and sustainable tourism projects are key to attracting new segments and extending vacation seasons in beach destinations. Mabrian's analysis of the eight municipalities in the AMT highlights the potential of the 5-star luxury segment, with 63% of high-impact travelers choosing sun and beach destinations. However, only 20% of global hotel offerings match this preference. The AMT aims to reduce its dependency on source markets, noting that 28% of accommodations in its destinations are managed by hotel chains, with 15% by international brands—nearly double the rest of Spain. With robust air connectivity, representing 38% of Spain's international direct seats in the past year, AMT destinations also enjoy a stable demand from European travelers, offering a chance for experience-based tourism, which has seen an 8% increase post-pandemic. Mabrian also identifies Hurghada (Egypt), Agadir (Morocco), Crete (Greece), Zagreb (Croatia), and Bari (Italy) as the top competitors for the first half of 2025.

🏖️ Over 40% of Generation Z prefer "all-inclusive" resorts, with demand reflecting a 60% increase in related searches on Hoteles.com. Expedia Group's "Unpack '25" report highlights a trend towards unique destinations, as shown by Brescia over Milan. By 2024, Expedia TAAP resolved over 75,000 inquiries with AI, emphasizing the shift towards digital tools for booking and personalized experiences. The integration of technology is key for travel agents to stay competitive in offering Generation Z the convenience and customization they seek.