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🏢 Key tourism news from Hosteltur.com on February 5 highlights Madrid's growing tourism, with a contribution of 8.6% to the regional economy in 2024 and over 15 million visitors. Aena announced an investment of over €1 billion in Canary Islands airports, with €800 million allocated to Tenerife airports for modernization and efficiency improvements. Spain led hotel night stays in 2023 with nearly 122 million, followed by the UK with 60.3 million and Germany with 42.6 million, with international tourists accounting for 53% of hotel guests and 66% of overnight stays.

🌱 Benidorm, recognized as the Green Pioneer of European Smart Tourism 2025, showcases transformational environmental management and innovative sustainable practices, including the construction of dikes and advanced drainage systems to combat sea-level rise and flooding. The city diversifies its offerings with sustainable theme parks, eco-friendly golf courses, and cultural events like the Winter Festival, reducing seasonal dependence and boosting local employment. Digital innovations like real-time beach monitoring apps address overtourism sustainably. Benidorm participates in the "Sustainable EU Tourism - Shaping the tourism of tomorrow" project, sharing knowledge and collaborating with over 200 EU destinations. With 15.3 million overnight stays and water scarcity issues, Benidorm implements innovative water management, such as separating rain and wastewater and using biogas from wastewater for electricity.

🌞 Costa del Sol's hotel occupancy reached 78.14% in 2024, up by 1.72 points from 76.82% in 2023, with hotels nearly 80% refurbished in the past 15 years. January 2025 exceeded expectations at 60.58%, slightly higher than 58.23% the previous year, with 80% international guests. Occupancy forecasts are positive, with February expected at 73.26% (up from 70% in 2024) and March estimated at 75.47%, aligning with March 2024's 75.10%. The focus is on recovering national, Nordic, and German markets in 2025.

🏨 In 2025, growth at double-digit rates compared to the previous year, driven by dominance in the EMEA region, is reported. The partnership with IHG has shown a positive balance in the first year, resulting in an increase in the American market presence, particularly in the Caribbean and Spain. Grupo Iberostar's hotel division invested 210 million euros, including the redevelopment of properties in Mallorca, Fuerteventura, Lanzarote, Mexico, and the Dominican Republic. Plans for expansion include new hotels in Aruba, Miami, Mallorca, and Tunisia, with potential ventures into regions beyond current operations such as Africa. The expansion strategy focuses on Beachfront properties, with considerations for long-term plans. The luxury all-inclusive vacation sector is seeing investment interest, and Iberostar emphasizes adapting to customer desires with investments in differentiated experiences and personalization. The urban line is not a growth target, with a strategic focus on Beachfront offerings.