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  • 3 min

Turespaña: Nuestro país avanza hacia un modelo turístico más diversificado

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  • 13 February 2025
🏖️ España estableció nuevos récords en 2024 con la visita de 93,8 millones de turistas internacionales y un gasto acumulado de más de 126.000 millones de euros. La desestacionalización mostró incrementos de viajeros y gasto en temporada baja y media superiores a la temporada alta. La desconcentración turística se reflejó en el crecimiento de viajeros y gasto en comunidades con menor incidencia turística. Los turistas extranjeros, con un 86,4% viajando por ocio, prefirieron Cataluña (21,3%), Baleares (16,3%) y Canarias (16,2%) como destinos. Los principales emisores asiáticos siguieron creciendo, con China registrando un aumento del 66,7% en viajeros y del 69,3% en gasto. El mercado europeo representó el 86% de los emisores, con crecimientos notables en Polonia, Países Bajos, Irlanda, Portugal, Bélgica y Francia. Estados Unidos mostró un crecimiento del 11,2%. El Reino Unido lideró la emisión de turistas hacia España, seguido de Francia y Alemania. Bélgica y Estados Unidos destacaron en el aumento
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  • 2 min

El turismo rural se consolida como alternativa para celebrar San Valentín

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  • 13 February 2025
💐 Turismo rural reaches 74% occupancy for San Valentín weekend, led by Andalucía at 71%. Granada tops provinces with 83%, followed by Ávila (82%), Zamora (80%), and Teruel (71%). Canarias shows a 57% occupancy, while Escapadarural reports a national average at 34%. Asetur notes a slight increase to a 32% national average, with Canarias leading at 90%. Holidu's Paula Martínez highlights the trend towards special getaways to celebrate love.
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El hotel Palace de Muro reabre en junio: estrena nombre e instalaciones

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  • 13 February 2025
🏠 The 5-star establishment located on Playa de Muro will now be known as Sarena de Muro Resort Mallorca, part of Destination by Hyatt. Hyatt announced last year the asset would carry its brand, but the exact opening date and renovation details, including the name change, were not yet disclosed. The comprehensive transformation aims to offer an even more exclusive and comfortable experience. Notable improvements include an upgraded main restaurant with sea views, two terraces, and a more welcoming à la carte restaurant with a private terrace. Additionally, the lobby bar will be relocated near the reception with a large bar and terrace. Enhancements to the reception area feature improved lighting and optimized sea views. The hall has been fully redesigned with new furniture and finishes. Rooms and bathrooms will undergo a complete overhaul with new finishes, facilities, and exterior carpentry. Spa facilities will also be renovated with new treatment rooms. Sarena de Muro Resort Mallorca is set to open in June.
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  • 4 min

Alianzas de empresas hoteleras para promover la inserción laboral inclusiva

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  • 13 February 2025
📣 Fergus Group renews its commitment with Fundación Aspas and La Buena Huella in Baleares to drive the second edition of their inclusive job placement program for individuals with hearing disabilities and/or social vulnerability. Ilunion Hotels partners with Pascual to further promote the labor inclusion of disabled individuals and responsible consumption. The goal by 2025 is for 50 people to undergo training at each of Fergus Group's hotels for future tourism sector employment. Fundación Aspas manages three restaurants and a catering service, providing work and training for those with various disabilities. Ilunion Hotels and Pascual's strategic agreement aims to enhance sustainability in hospitality, focusing on knowledge exchange, responsible management practices, healthy and local products, and sustainable packaging. They also plan to raise awareness among clients on sustainable consumption habits.
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  • 1 min

Olala Homes avanza en su expansión hotelera con una compra en Portugal

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  • 12 February 2025
🏡 São Felix Hotel, a 4-star property with 46 sea-view rooms, five event rooms, an elevated outdoor pool, and a restaurant, was acquired by Olala Homes as part of their expansion plan. CEO Ittai Savran announced the acquisition, highlighting the hotel's fit with the growth strategy and its offer of high-quality accommodation in a prime Iberian Peninsula location. Olala Homes, founded in Barcelona in 2014, entered hotel management last summer, adding a 50-room hotel in Lloret de Mar and a 25-room property in Salamanca to its portfolio.
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  • 3 min

Las tres noticias más importantes del sector turístico, 12 de febrero

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  • 12 February 2025
💰 Vicente Fenollar of Ávoris sees potential for a European Imserso program, suggesting exchanges between Spain, Germany, France, Italy, and higher category hotels for an additional fee, with user satisfaction this season at 90%. On February 12, Ryanair CEO Michael O’Leary deemed Spain’s fines illegal and threatened to raise fares, while the EU initiated a preliminary investigation and Ryanair offered 179,000 seats at €19.99. A general strike in Belgium on Thursday led to all flights from Brussels-Zaventem and Charleroi airports being canceled, with travelers advised to check flight status.
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  • 2 min

Hidden Away Hotels debuta en la gestión con un hotel de lujo en Sevilla

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  • 12 February 2025
🏡 Hidden Away Hotels expands its portfolio by acquiring the Cavalta Boutique Hotel, a 5-star luxury establishment located in Triana, Seville. Started in 2025, the chain is growing ambitiously with Jorge Jiménez Cordón as the new Development Manager. The Cavalta, affiliated with Small Luxury Hotels of the World, benefits from DLS Investment. It occupies a 20th-century building designed by Ramón Balbuena y Huertas, featuring 12 rooms, a rooftop pool, and the Balbuena y Huertas restaurant. The chain owns six hotels, with plans to open another in Lisbon by spring 2026, and is interested in expanding its luxury apartment buildings. Expansion strategies include lease contracts, management, and special purchase opportunities, targeting cities with year-round tourism and properties fitting their brand.
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  • 3 min

Fenollar (Ávoris): “Sería un gran logro tener un Imserso europeo”

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  • 12 February 2025
🏖️ Vicente Fenollar, executive chairman of Ávoris, envisions growth for Imserso, including potential expansion to international travel. Imserso's Termalismo Social program could engage with other countries like Portugal and France next year. For the current season, Ávoris has improved operations following a late award last year, leading to uncertainty and hotel closures. The 2024-25 season started well with 900,000 passengers expected to be sold, indicating over 90% satisfaction. The program benefits the tourism sector, especially outside peak season, and for every euro invested, the state recoups two to three euros. Complaints from hotels about low rates suggest the possibility of passengers paying extra for higher-tier accommodations. Programs like Mundosenior complement Imserso, offering more flexibility.
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  • 2 min

¿Qué turistas internacionales gastan más en España?

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  • 12 February 2025
🏠 International tourists spent €126.282 billion in Spain in 2024, a 16.1% increase from the previous year, with the UK leading at €22.602 billion (13.5% up), followed by Germany (€15.527 billion, 17.6% up), and France (€11.014 billion, 13.1% up). The top spending countries were the UK, Germany, France, Italy, and Nordic countries, accounting for half of the tourism expenditure. The UK also had the highest daily spending rate at €176.
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  • 4 min

Alianzas para la formación: estrategias ante la falta de personal

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  • 12 February 2025
🏨 Meliá Hotels International and UNIVERSAE signed an agreement during Fitur 2025 to offer internships to students at Meliá's 400+ hotels across 40 countries. The partnership includes potential hiring after internships, access to UNIVERSAE Empleo for Meliá HR, and over 50 training program scholarships for Meliá employees and their families. B&B Hotels launched B&B Academy with Fundación Tomillo, offering 20 students training and internships in Madrid. In 2023, Grupo Iberostar initiated the first intensive FP Dual in tourism in the Canary Islands, later expanding to Baleares and Andalucía. In 2024, Grupo Mac introduced Mac Academy for hospitality training in Mallorca. Ilunion Hotels and ESCP Business School signed an agreement to promote sustainable tourism and Garden Hotels collaborated with CaixaBank Dualiza to train vocational teachers in sustainability. These initiatives address the critical shortage of workers and demand for professionals skilled in sustainability, digitalization, and customer service.
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Patrocinadores
  • Four friends smiling while looking at a folded map in an urban street. (informative)
    La competencia por la visibilidad se ha vuelto más intensa para los hoteleros
  • Quicktext se convierte en Quinta. En muy poco tiempo, sus reservas pasarán por agentes de IA. ¿Está preparado?
  • Maximiza el rendimiento de tu marketing digital con estrategias de datos hoteleros
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