Efecto ‘visto en pantalla’: así moldea la elección de viaje en británicos
🎬 In the UK, 12% are inspired by movies and TV shows when planning trips, rising to 22% among Gen Z, as reported by ABTA. Travel agents note increased queries for destinations featured in recent productions, with Thailand's tourism benefiting from "The White Lotus." ABTA forecasts a rise in UK tourists to Asia, predicting 11% of travelers will visit in 2025 compared to 9% in 2024. Shows like "Race Across the World," featuring Japan and Indonesia, also boost destination interest. Despite AI advancements, film and TV remain strong travel inspirations, presenting opportunities for the British tourism industry.
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