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Automatic

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  • 2 min

Qué motivos llevan a los españoles a reservar sus viajes en una agencia

📌 Spanish travelers rely on travel agencies for expert advice and time savings, often for services beyond hotel and flight bookings, like activities, insurance, and car rentals. A study with Wakefield Research emphasized good customer service and communication as key. For more complex trips such as international (50%) and specific destinations (41%), and 34% for themed vacations, agencies are preferred. Many find agencies online (49%) and consult multiple agencies (28%).
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  • 2 min

La importancia del branding en el sector turístico, hoy en Hosteltur TV

🏢 Key participants in Hosteltur TV's program include Pilar Domínguez from Mandarina Brand Society, Laura Malone from RIU Hotels & Resorts, Alba Bustamante from Meliá Hotels International, and Víctor Mayans from ARTIEM Hotels. Informational segments will be provided by Javier Soriano of Connectycs, Javier Roda of Travelgate, and Bárbara Arbona of Buades Legal, with AETIB as a sponsor. The broadcast will be available in the Balearic Islands on fibwiTV at 21:30 this Thursday, as well as via streaming and on Hosteltur TV's YouTube channel every Friday.
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  • 3 min

Boom de marcas hoteleras: cómo sacarles partido y no morir en el intento

🏨 Simon-Kucher's "Hotel Brand Awareness Study" highlights that major hotel chains are expanding their brand portfolio to reach diverse customer segments. Branded houses and sub-brands tend to have higher brand recognition—16% and 13% assisted brand recognition respectively. Hybrid models have 10%, while house of brands has the lowest at 8%. The study emphasizes the importance of a clear branding strategy to avoid brand cannibalization and to ensure sustainable growth. Key advice includes strengthening and positioning existing brands before launching or acquiring new ones.
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  • 2 min

Baleares en la encrucijada: datos clave para el futuro modelo turístico

🏖 Baleares faces tourism saturation, prompting the regional government to propose measures on February 28, including a possible hike in the Sustainable Tourism Tax (ITS). Infographics display tourist arrivals by month, spending, hotel stays, and housing data for 2024 and 2019. Baleares aims to modernize tourism sustainability with €1.12 billion, consisting of €260 million from Next Generation Funds and €860 million from ITS since 2016. The region nears a record 20 million annual visitors projected for 2025.
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  • 4 min

Las tres patas del caso Booking: cómo hemos llegado hasta aquí

🏨 In 2010, the German Competition Authority began investigating HRS for "wide parity clauses," resulting in a prohibition in 2013, confirmed in 2015. The German hotel association, Hotelverband Deutschland (IHA), demanded redress from HRS in late 2017 for excess pricing from 2006 to 2016, settling for €4 million in 2019 to 600 hotels. Similar practices led Italy, France, and Sweden to reach agreements with Booking.com to stop wide parity clauses for at least five years starting July 1, 2015, which Booking voluntarily extended across Europe. In 2020, IHA filed a damages action against Booking.com for the period of 2006-2015, which was questioned by the Amsterdam court, and the EU Court of Justice ruled the clauses anti-competitive in September. The German Supreme Court confirmed the anti-competitive nature of "narrow parity clauses" in May 2021, ruling against Booking.com. Booking.com's €413 million fine by the Spanish Competition Authority (CNMC) is under appeal. Eskariam, a law firm, is preparing a collective lawsuit in Spain, planning to file before the end of the year, expecting a six-year process. Hotels can claim damages for contracts with Booking from 2004 to July 1, 2024, with potential claims over €750,000 plus interest, based on Compass Lexecon's
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  • 3 min

Ranking de transfers aeropuerto-ciudad: ¿cómo queda España?

🛫 Omio ranked the best-connected airports based on transfer time, cost, and frequency. Nice, Sofia, and Warsaw have the fastest and cheapest public transport links, under 2 euros. Bilbao's airport is the best in Spain, 10th overall, with an 18-minute bus ride to the city at 3 euros. Valencia (25th) offers a 34-minute trip at 4.80 euros. Málaga (21st) provides a 32-minute ride at 1.80 euros, while Barcelona-El Prat (12th) and Madrid-Barajas (14th) have public transport costs of 4.90 euros and 2.60 euros, respectively. The average single trip on public transport costs 5.58 euros. Reykjavik's airport ranked worst, with a 70-minute taxi ride costing 135 euros.
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  • 3 min

Las tres noticias más importantes del sector turístico, 26 de febrero

📈 Aena reported a record profit of €1.934 billion in 2024, a 18.6% increase from the previous year, driven by nearly 370 million passengers. Total revenue reached €5.828 billion (+13.3%), with an EBITDA of €3.510 billion (+16.1%), accounting for 60.2% of total income. In January 2025, Aena's Spanish airports handled 19.8 million passengers (+6.1%), and airlines have scheduled 246.8 million seats for the summer season (+1.5% over 2024). A 48-hour strike at Munich Airport starting February 27 will affect over 1,600 flights. Despite economic slowdown, 11.9 million German tourists visited Spain in 2024, spending €15.5 billion, with a projected 5% increase in bookings for 2025.
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  • 3 min

Viajar sin viajar: TUI apunta a la experiencia del cliente local

🎭 TUI Group has launched "Experiencias para locales," available in over 40 cities across the UK and Germany, featuring diverse activities like immersive exhibitions, comedy, and dining events. TUI Musement, in partnership with Fever, offers access to over 350 activities through its app and website. The initiative caters to various customer segments such as families, couples, and friends, offering cooking classes, theatrical performances, and cultural activities. This move aims to expand TUI's business model beyond traditional tourism and generate year-round revenue, tapping into the trend of local leisure experiences.
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  • 3 min

Puerto de la Cruz, un destino único que “Abre una ventana al Atlántico”

🌊 Puerto de la Cruz presented its new tourism campaign "Una ventana al Atlántico" at Fitur in January. The campaign aims to attract new tourists and strengthen the emotional bond with repeat visitors. In the past year, the 8 km² city welcomed 1 million tourists, a 10.8% increase from the previous year, with 66% repeat visits due to its climate, culture, beaches, and gastronomy. Visitor numbers from the UK, Germany, the Netherlands, and interest from Asian countries, Mexico, and Colombia grew in 2024. The city targets memorable tourism experiences and prolonged stays and will showcase at the ITB Berlin fair from March 4-6, 2025.
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  • 7 min

Inversión y hechos: el camino de los hoteles para mejorar su reputación

🏚 Spanish hotels are implementing innovative measures for efficiency and social responsibility, leading to a 21.1% drop in emissions in 2020 due to Covid, a 9.6% increase in 2021 with travel resumption, and a 6.8% reduction in 2022, falling below 2019 levels. The average hotel energy consumption is between 30-50 kWh per square meter per year, accounting for 14-15% of operating costs, sometimes reaching 25%. Iberostar Hotels & Resorts aims for zero emissions by 2030, advancing the industry goal by 20 years; they installed green hydrogen fuel cells in a Mallorca hotel and switched to renewable electricity. Riu Hotels & Resorts installed 2,418 solar panels in Mauritius hotels. Hotels are also focusing on water efficiency, reducing average consumption from 200 liters to 120 liters per guest per day with new technologies and reusing water. They are adopting the 3R principle: reduce, reuse, recycle, such as Garden Hotels producing compost from kitchen waste and reducing single-use plastics, saving 25,000 bottles per hotel per season. Spanish hotel food waste is 1.078 million tons daily, with initiatives like AI monitoring waste and selling excess food through Too Good To Go to combat it.
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