Automatic

🏖 Kike Sarasola, founder and CEO of Room Mate Hotels, calls for quality tourism and setting limits on tourist entries to prevent overcrowding. He suggests using technology to manage mass tourism, as seen with beach capacity indicators in San Sebastián. Sarasola highlights the need for diversifying tourist attractions and regulating public spaces according to seasonal demand. He has previously spoken about tourism challenges and emphasizes the tourism sector's importance to the economy.

🏖️ Ayuntamiento de Barcelona will invest €254 million by 2027 into improving "equilibrium" between tourism and resident life, aiming to position the city as a reference in tourism management. The "Medida de Gobierno para la Gestión Turística de Barcelona 2024 -2027" plan includes 55 actions targeting areas like accommodation, sustainability, and economic development. Notable projects include Zona Bus 4.0 to regulate tourist coach parking, a campaign against illegal tourist accommodations, and the creation of a tourist return fund (Fondo ReCiutaT) financed by a tourist stay tax. The plan also involves a strategy for high tourist influx areas (EGA), started this summer, and an international network of urban destinations. Barcelona's tourism economy represents 13.9% of the city's GDP and employs 150,000 people.