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10 Minutes News Espagnol 10 Minutes News Espagnol
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Posts by author

Automatic

2139 posts
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  • 5 min

Cómo utilizan los españoles la inteligencia artificial generativa

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  • 22 October 2024
📈 OpenAI launched ChatGPT two years ago, marking a significant shift in AI adoption. In Spain, 85% of 18-24 year-olds have used Generative AI, while 42% of adults have not. A recent YouGov survey for Amadeus, conducted from August 28 to September 5 with 2,211 participants over 18, explored AI in travel. 29% of adults would use AI for travel itineraries, and 58% see real-time language translation as beneficial. Concerns about data security and a lack of human perspective were noted by 20% and 17% of respondents, respectively.
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  • 4 min

España se encamina a ser líder mundial: cómo serán los nuevos turistas

  • Automatic
  • 22 October 2024
🏕 Spain is projected to become the number one tourist destination globally by 2040 with 115 million foreign visitors, surpassing France. The tourism sector's contribution to Spain's economy will exceed 15%. A March report by Braintrust forecasted 91 million tourists by the end of 2024, with spending around €125 billion. Visitors from outside Europe, especially Asia and the Americas, will account for at least one-third of tourists, with their spending potentially doubling to an average of €280-€340 per day by 2030-2040, compared to pre-pandemic levels.
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  • 3 min

Las tres noticias más importantes del sector turístico, 21 de octubre

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  • 21 October 2024
🚂 Adif y Renfe aseguran una circulación normal de trenes en Madrid desde el próximo lunes, tras solucionar problemas causados por un descarrilamiento el sábado. En 2023, España acogió más de 85 millones de turistas internacionales y sus hoteles sumaron 347 millones de pernoctaciones, con un crecimiento del 21,2% en la facturación anual de las 100 principales cadenas hoteleras españolas. Grupo Numa abrirá 132 apartamentos turísticos en Valencia en 2026, ampliando su presencia en la Península Ibérica.
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  • 3 min

Conectar las experiencias de viaje, otro gran reto para el sector

  • Automatic
  • 21 October 2024
🏑️ Accenture's study reveals that 66% of travelers are dissatisfied with current planning options, with 48% finding trip organization fragmented due to separate bookings. 64% struggle with bundling services for a connected experience, and 97% would prefer a superapp for travel. Navigation complexity frustrates 61%, while 56% are hindered by limited personalization options. Privacy concerns arise for 52%, particularly regarding data security and unwanted promotions. Business leaders see AI as a transformative opportunity, with 73% focused on cost-saving and efficiency, and 63% on revenue growth. Barriers include talent training, with two-thirds of executives viewing it as a limitation. Presently, 34% of organizations allocate over half of their tech budget to AI, expected to reach 69% in the next 18 months.
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  • 3 min

Cómo plantean Ávoris, VECI y W2M la campaña de Halloween

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  • 21 October 2024
🎃 Halloween originates from the ancient Celtic festival of Samhain, marking the end of summer and beginning of winter, believed to be a time when the spirits of the dead could return. It merged with All Saints' Day due to Christianity, becoming All Hallows' Eve, later Halloween. In Spain, the celebration's popularity has surged, adopted enthusiastically by the youth influenced by Anglo-Saxon culture through movies and TV. Travel agencies cater to the trend, with Ávoris highlighting themed parks like PortAventura World, Parque Warner, and Parque de Atracciones de Madrid, which decorate and offer special events. Viajes El Corte Inglés (VECI) also focuses on themed parks, with Parque Warner transformed from October 2 to November 3, and collaborates with PortAventura World for Halloween from September 21 to November 10. Additionally, VECI offers thematic itineraries and excursions to culturally rich destinations. W2M emphasizes short trips, launching 73 hotel offers in Andalusia, Levante, Catalonia, Canaries, Balearic Islands, Andorra, Portugal, and urban getaways, with a campaign starting on October 22.
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  • 3 min

Las 100 cadenas hoteleras españolas con mayor facturación en 2023

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  • 21 October 2024
🏨 Top Spanish hotel chains reported €23.094 billion in revenue in 2023 according to the Hosteltur Ranking, surpassing the €19.056 billion from the previous year. Minor Hotels Europe & Americas (formerly NH Hotel Group) remains on the list, although 95.8% owned by Thailand's Minor Hotel Group. RIU Hotels & Resorts, Barceló Hotel Group, and others saw growth between 14% and 24%. Majestic Hotel Group had a 34.35% increase, while Canarian Hospitality saw a 379% surge, reaching €23.5 million in revenue. Room007 Hotels & Hostels increased sales by 103.3%. Only Roc Hotels and Oh!Tels experienced revenue downturns, by -3.04% and -1.05% respectively.
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  • 5 min

Madrid: el camino hacia la sostenibilidad

  • Automatic
  • 21 October 2024
🌏 Madrid, embracing sustainability as a core principle for tourism, has launched a strategic action plan focusing on balanced tourism through social, economic, and environmental sustainability, innovation, and digitization. The plan includes challenges like tourism decentralization, CO2 emissions reduction, and promotion of responsible tourism. Key initiatives feature the Centro de Información Turística de la Plaza Mayor, accessible tourism guides in multiple languages, Autism Friendly certification, and a digital transformation including AI through VisitMadridGPT. Madrid Convention Bureau aids in sustainable meeting tourism with tools like the MICE Sustainability Guide and PLUS, Legacy with US platform for carbon footprint reports. By 2025, marketing efforts will prioritize environmental sustainability, equality, and inclusion policies, aiming to meet Agenda 2030 goals for tourism in harmony with Madrid's socio-economic well-being.
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  • 2 min

¿Qué tienen en común el marketing digital… y la cocina japonesa?

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  • 20 October 2024
🔪 Laura Torres, from ADG Media Group, draws parallels between Japanese cuisine's attention to detail and technology's role in advertising strategy optimization. Tohishiko Sato opened Fuji, Spain's first Japanese restaurant, in Las Palmas de Gran Canaria in 1967. Torres emphasizes meticulousness in both traditional Japanese cooking and digital marketing, where a detailed attribution model is crucial for strategic decisions and achieving brand goals in a competitive digital environment. Neural.ONE focuses on data precision and balance, combining techniques and innovation to guide successful advertising actions.
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  • 5 min

Los 10 mejores mercadillos navideños de Europa

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  • 20 October 2024
🎄 European Christmas markets traditionally run from mid-November to late December, with the demand for visiting these destinations surging during the season. Top tour operators in Spain like Special Tours, Catai, Mundosenior, Ávoris, Viajes El Corte Inglés, Nautalia Viajes, and Viajes Carrefour have scheduled trips ranging from an average of 4-5 days to as long as 8 days. Strasbourg, France, hosts one of the oldest Christmas markets since 1570, attracting over 2 million visitors. Other notable markets include those in Prague, Budapest, which has been repeatedly awarded the European Best Destinations title, Gdansk, Nuremberg, Geneva, Cologne with 4 million annual visitors, Vienna, Brussels with over 2.5 million annual visitors, and London's Hyde Park. These markets offer not only shopping opportunities but also a festive atmosphere with entertainment such as live music, Ferris wheels, and ice skating.
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  • 1 min

Grupo Numa abrirá apartamentos boutique en Valencia en 2026

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  • 20 October 2024
🏠 Grupo Numa, with its headquarters in Berlin and managing over 8,000 units across Europe, is set to expand in the Iberian Peninsula by opening 132 boutique apartments in Valencia's old town, 200 meters from the Mercat Central in Q2 2026. The apartments are owned by Straco Real Estate Iberia. This marks a significant milestone in Numa's strategic growth, targeting both the tourist and business travel markets. Last year, Numa acquired a service apartment platform in the Netherlands, France, Belgium, and signed an asset in Málaga slated to open in 2025, aiming to grow in Spanish cities like Madrid, Barcelona, Alicante, Bilbao, San Sebastián, Santander, and Palma de Mallorca.
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Artículos patrocinados
  • Vigila tus puntos ciegos: ¿La IA está entendiendo bien tu hotel?

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  • Four friends smiling while looking at a folded map in an urban street. (informative)

    La competencia por la visibilidad se ha vuelto más intensa para los hoteleros

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  • Quicktext se convierte en Quinta. En muy poco tiempo, sus reservas pasarán por agentes de IA. ¿Está preparado?

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Patrocinadores
  • Vigila tus puntos ciegos: ¿La IA está entendiendo bien tu hotel?
  • Four friends smiling while looking at a folded map in an urban street. (informative)
    La competencia por la visibilidad se ha vuelto más intensa para los hoteleros
  • Quicktext se convierte en Quinta. En muy poco tiempo, sus reservas pasarán por agentes de IA. ¿Está preparado?
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