Automatic

🏖️ During the III Ágora de Turismo Sostenible in UMusic Hotel Madrid-Teatro Albéniz, tourism companies discussed sustainability, focusing on people and collaboration. Ilunion Hotels' CEO José Ángel Preciados highlighted their ESG-based transformation, aiming to inspire the sector. Salva Medina of Valhalla emphasized innovation driven by a committed CEO. Víctor Martí of GMA Corporate and Orion mentioned creating 500+ social housing units for hotel workers. The event concluded with the tourism industry's commitment to social responsibility.

💸 40% of international travelers plan to visit Europe in the last four months of 2024, a 4% decrease from the previous year. A survey conducted between August 5-18, 2024, with 7,000 participants from Australia, Brazil, Canada, China, Japan, South Korea, and the USA, reveals affordability as a main barrier (44%) to visiting Europe. US travel intentions have dropped significantly by 41% compared to last year due to high travel costs (40%), interest in other regions (23%), and insufficient vacation time (17%). Security remains the top criterion for choosing a European vacation destination (52%), with a notable increase in safety concerns among travelers from Australia, Japan, China, Canada, and the USA. Additionally, 40% of tourists seek occasional interaction with locals for a more enriching experience, while 36% are looking for deeper cultural experiences.