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📅 FITUR TechY 2026: From January 21-23, in Madrid, this event will feature 5 forums supported by Cajamar, Orange Empresas, and Enovam. Topics include AI’s impact on tourism, digital competitiveness, and sustainability. Notable speakers include Lasse Rouhiainen and Pau Garcia-Milà. Innovative awards and showcases like robotized buffets highlight the ITH Lab. The agenda stresses a realistic, collaborative vision for tourism's future. Key participants include Google, Atlético de Madrid, and RIU Hotels.

💰 Grupo Barceló closed 2025 with over €300 million in profit and €700 million in EBITDA. Their hotel division reported €2.2 billion in sales, a 6% increase, potentially 10% without currency impact. Total revenue reached €3.2 billion. In 2026, they plan €500 million in investments, with dividends at 25% of profit. Prices rose 6% in 2025. The strategic plan for 2026-2028 will be approved in January. The group ended the year debt-free with €300 million cash.

📈 España, 2025: 97.3 million international tourists arrived, spending €135.8 billion, a 7.7% increase. Despite a 4.5% drop in domestic travel, Spain shifted focus to quality over quantity. The Alianza Hotelera's collaboration resulted in a 15% savings in purchases and a 44% increase in supply volume. RevPAR rose by 6%, and productivity by 40% due to AI. DeLuna Hotels saw a 5% revenue increase, prioritizing sustainability and local impact while preparing to double their portfolio in 2026.

✈️ Steve Heapy, CEO de Jet2, will be honored by *Preferente* at Fitur on January 21, 2026, at Ifema. Jet2 will open 11 new routes from London to Spain, totaling over 160 routes and 15 new routes for summer 2026, with more than 4.6 million seats, a 9% capacity increase. The airline has a firm order for 155 Airbus A321neo planes. Jet2 aims for continuous growth in Spain, adding more destinations and leveraging available capacity.

💻 FITURTECHY 2026, from January 21-23 at IFEMA Madrid, Pabellón 12, showcases "ITH Lab," the hotel of the future. Featuring advanced robotics, tech demos like automated buffets, and VR experiences, this event highlights tourism transformation through innovation. Over 250 experts, including Lasse Rouhiainen and Gabriel Escarrer, will speak in four forums on business, destination management, sustainability, and future trends. Organized by ITH, promoting technological advancement in the hotel sector for 20 years.

📱 FITUR 2026 in Madrid, from January 19-25, shows evolving traveler behavior. Booking lead time increased to 69 days, compared to 11 days in 2024 and 17.5 days in 2025. The average daily rate (ADR) rose to €186, up 20% from 2024’s €153. Average stay lengthened from 2.7 nights in 2024 to 4 nights in 2026. RateGain highlights this shift, emphasizing the need for hotels to adapt pricing strategies using real-time data for better revenue management.

🏨 Bluesea, January 2026, acquired 17 Moondreams hotels with 1,811 rooms, part of Soho Boutique's vacation division. Locations include Costa del Sol, Cullera, Ibiza, Menorca, Costa de la Luz, Costa de Almería, Cantabria, and Pontevedra. Administrative management began on January 1, with operational and commercial to follow on February 1. Bluesea also manages Hotel Rey Carlos in Gran Canaria (141 rooms), Hotel Torremolinos Centro in Málaga (110 rooms), and La Cicer in Las Palmas (40 apartments).

🗺️ FITUR Experience, held at the Pabellón del Conocimiento in Ifema Madrid from January 21-25, 2026, focuses on tourism innovation and digitalization. Partnered with Viator, it explores experiential tourism trends, sustainability, and the global ecosystem. Professional conferences target businesses, offering insights into industry transformation through digital platforms. Public activities open on January 24-25, featuring the XVI Quedada de Viajeros by Minube. Key discussions involve sustainable tourism's local economic impact and cultural preservation.

🗺️ En 2025, España casi alcanzó 100M turistas internacionales. Madrid, este martes, Marcos Franco presentó el 16 Observatorio Nacional del Turismo Emisor. El estudio, con Córdoba como destino invitado, encuestó más de 5,000 agencias y 11 expertos. La industria experimenta normalización después de cinco años de crecimiento. Tendencias 2026: viajes cortos, productos completos, estancamiento del gasto personal, aumento de viajes urbanos y europeos. La desconfianza económica crece, mientras la digitalización y asesoramiento profesional se fortalecen.

💻 In 2026, Mirai highlights the transformative role of AI in hotel direct distribution. Key elements include AI-powered interfaces like Sarai for booking and customer interaction via WhatsApp and ChatGPT. The MCP server ensures consistent AI-assisted transactions, adhering to hotel business rules. A central, structured database underpins this ecosystem. The focus is on a unified, native AI-driven system, rather than fragmented tools, allowing hotels to provide consistent, reliable service across all channels.