La comunicación corporativa, clave para la reputación de las empresas
📌 Overbooking Gran Canaria & Hosteltur Summit 2024, hosted in Las Palmas de Gran Canaria, highlighted the increasing importance of communication directors in companies. María Umbert of Meliá Hotels International emphasized the evolving multitasking role in the sector. Iván Carballido of Hyatt Hotels Corporation underscored reputation as a vital corporate value. Anna Viladot of Vueling noted the crucial role of communication in aviation credibility and trust. The summit revealed strategies for local and international market communication, with Meliá Hotels prioritizing Spain, with 150 hotels and 60% of its revenue, while maintaining a local structure in 48 countries.
Share