Tendencias del mercado

🌍 Long-haul tourists to Europe are expected to decline in 2025 due to economic uncertainty and rising travel costs. Key markets like the USA, China, and Canada show less intention to travel to the continent influenced by inflation, currency fluctuations, and increased air travel expenses. The trend includes a shift towards sustainable experiences, prolonged stays, and less costly trips, benefiting regions like Southeast Asia and Latin America. European cities such as Paris, Rome, and Barcelona face challenges in tourist numbers, impacting their economic recovery.

📌 Hotels, agencies, and apartments in the Balearic Islands are documenting system registration failures to protect against potential sanctions by the central government due to a protocol imposed by Minister Grande-Marlaska. The Balearic business sector, including the Mallorca Hotel Business Federation (FEHM), is experiencing technical issues such as system crashes and extreme slowness, and is unable to reach the ministry's technical service. The hotel check-in process has been prolonged due to additional data requirements, causing discomfort for travelers. The rent-a-car sector, with 40% of Baleval's association companies reporting technical failures, is also impacted, being required to collect sensitive client information. Consumers and travel agencies have asked Brussels to suspend Royal Decree 933/2021, with the European Commission assessing the regulation for potential data protection law violations.

🌍 España welcomed a record 93.8 million tourists in 2024, a 10.1% increase from the previous year. Top source countries included the UK (18.4 million, up 6.6%), France (13 million, up 10.3%), and Germany (11.9 million, up 8.6%). Cataluña was the most visited region with over 19.9 million tourists, followed by Baleares with 15.3 million and Canarias with 15.2 million. Tourist arrivals have rebounded and surpassed pre-pandemic levels.

✈ In 2024, Iberia, Easyjet, and Wizz Air have seen double-digit growth at El Prat Airport, overtaking Vueling and Ryanair. With a record 55 million passengers, El Prat experienced a 10% increase from the previous year. Wizz Air grew by 30%, surpassing 2.5 million travelers, holding a 4.6% market share. Easyjet carried 2.6 million passengers, up by 13%, and held a 4.8% share. Iberia saw an 11% rise to 2.1 million passengers, securing a 3.8% total traffic share. Vueling's growth slowed to 6%, dropping its share from 41% to 39.7%, while Ryanair grew by 8.5%, reaching 9.2 million passengers and a 16.8% share.

🏨 Early booking dominates Spain's hotel reservations, with a market share over 40% for five consecutive weeks. Hotel bookings for Easter and summer continue to rise, with a notable increase in Andalucía, Cataluña, Baleares, and Madrid. From Jan 27 to Feb 2, early bookings (over 90 days in advance) accounted for 41.5% of total reservations. Weekly early booking shares ranged from 26% to 44.9% since December. In the last week, Andalucía saw a 19.4% rise, Cataluña 16.57%, Baleares 18.07%, and Madrid 20.46% in hotel reservations.

🏖️ In Spain, the tourism sector in 2024 met forecasts, with international tourist spending reaching €126.282 billion, up 16.1% from the previous year. Visitor numbers rose 10.1% to 93.8 million. The UK remained the top source of tourists, with 18.4 million arrivals and €22.6 billion spent, up 13.5% from 2023. France and Germany saw increases in both arrivals and spending, while Asian and US tourists showed significant growth. Catalonia was the most visited region with 19.9 million visitors.

🏖️ More than 8,000 clients surveyed by Eurostars Hotel Company reveal 2025 tourism trends: 51.5% seek authentic experiences for stress relief, 62.9% favor European cities with rich cultural heritage, while only 13% prefer rural settings. Sustainability is key for 60.6% of travelers, yet only 10.1% would pay extra for eco-friendly options. Social media influence 55.1% of destination choices, and 63.8% opt for short breaks (2-4 days), with spring (50.1%) and autumn (29.8%) being prime seasons. Cultural tourism attracts 55.9%, and gastronomy interests 29.9%. The industry faces the challenge of aligning with these conscientious, experience-driven demands.

🏕️ Egipto targets to double tourists to 30 million by 2031 after recording 15.7 million in 2023, potentially impacting tourism in Spain and other Mediterranean destinations. The growth plan includes hotel construction and air expansion, with hotel rate averages at €103.3 per night compared to Spain's €145.1. Key developments include the Grand Egyptian Museum opening in October. Challenges include attracting airlines like Ryanair, but Tui and Easyjet are increasing operations.

📦 Iberojet significantly increased cargo volume to over 3.5 million kilos in 2024, a 1 million kilo rise from their previous best year. Carlos Magaz, director of management and planning, aims to further develop the cargo business in 2025, focusing on routes connecting Madrid with Bangkok and Honduras to enhance airline profitability.

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