Tendencias del mercado

🏨 Hotel renovations in Cordoba, Bilbao, and Andorra total a 9-million-euro investment. Sevilla's hotel ADR rose by 35 euros in 8 months of 2024, doubling performance post-March reopening. Cordoba's profits are projected to increase by 800,000 to 1 million euros two years after refurbishment, despite market differences. Hesperia's rebranded Canaries resorts achieved record results. Hesperia World plans growth in Málaga and Fuerteventura, with potential Baleares operations and a new, successful website doubling daily sales.

🏨 Nine Spanish hotel chains are in the top 15 for spontaneous brand awareness in Spain, while six are foreign, according to Simon-Kucher, which surveyed over 7,000 people across eight countries. Meliá Hotels International leads with 51% spontaneous awareness, followed by NH Hoteles at 49%, and the American chain Hilton in third despite fewer hotels than Marriott. Barceló, Riu, and Iberostar are in the top 10, while Accor Hotels ranks 11th, boosted by its umbrella brand and loyalty program (ALL). Paradores, with nearly 100 establishments, is last in the list.

🏡 São Felix Hotel, a 4-star property with 46 sea-view rooms, five event rooms, an elevated outdoor pool, and a restaurant, was acquired by Olala Homes as part of their expansion plan. CEO Ittai Savran announced the acquisition, highlighting the hotel's fit with the growth strategy and its offer of high-quality accommodation in a prime Iberian Peninsula location. Olala Homes, founded in Barcelona in 2014, entered hotel management last summer, adding a 50-room hotel in Lloret de Mar and a 25-room property in Salamanca to its portfolio.

✈ Harun Bastürk, director of Sales at Turkish Airlines, discusses the company's growth strategy, including fleet expansion and passenger experience enhancement. The airline introduced the Crystal Business Class suite for enhanced comfort and privacy. Turkish Airlines was recorded in the Guinness Book for flying to the most global destinations. They aim to expand their fleet to 813 aircraft by 2033, with 477 already in service and a recent order of 355 Airbus planes. In Spain, they operate in Madrid, Barcelona, Valencia, Bilbao, and Málaga, and plan to expand. The Istanbul Airport, with an annual capacity of 90 million passengers, is set to increase to 200 million. In 2024, passenger numbers grew 2.1% to 85.2 million. The airline received multiple awards, including "Best Airline in Europe" and "Most Sustainable Flagship Airline." The Istanbul hub was named the "Most Connected Airport" in 2024, with 309 destinations.

🍴 In Spain, leisure and hospitality spending soared by 7.1% in January, matching essential goods' growth. CaixaBank data showed a 14% increase in hotel spending, a 9.2% rise in restaurant expenditure, and a 2.1% uptick in travel agency spending. Retail spending slowed to 1.0%. Cultural events and shows went up by 4.7%, while fashion fell by 1.2%, and appliances and technology dropped by 5%.

🌍 Spanish tourists show an increasing interest in exotic destinations like Japan, Thailand, Morocco, Egypt, and Peru. Japan has seen a tourism boom, benefiting from reopening after the pandemic and favorable exchange rates. Civitatis offers over 90,000 activities worldwide, including multi-day tours in Japan and visits to major cities. Thailand attracts with national hotel chains and increased flights, offering options like Bangkok hustle and multi-day excursions. Morocco, just two hours by flight from Spain, presents activities in Marrakech and nearby attractions. Egypt entices with its ancient history and architecture, allowing tourists to experience markets in Cairo and iconic sites. Peru ranks among the top three destinations for Spanish tourists, highlighted by natural wonders and rich culture and cuisine. Civitatis curates comprehensive excursions and personalized experiences in these destinations.

✈ easyJet passengers can now book flights with Air Europa in a single transaction, connecting from various European points to Latin America via Madrid. This partnership, part of Air Europa's strategy to increase its market share in Latin America, leverages the Worldwide by easyJet platform, established in 2017, which uses Dohop's distribution service. The Madrid-Barajas airport is the hub for this alliance, aiming to boost passenger flow from Europe. Worldwide by easyJet's network now includes over ten global airline partners like Emirates, Singapore Airlines, and Virgin Atlantic.

💰 The Spanish government's reduced budget for its social tourism program has led to a "severe quality crisis" in the travel experiences provided. Tirant eGob, a consultancy, warns this underfunding threatens the program's viability, especially with current inflation making the offered prices unsustainable for the hotel industry. Between 2011-2022, excluding the COVID years, the program generated €3 billion, nearly five times the €650 million invested by the state. An upcoming bid could revise pricing to align with industry needs without harming beneficiaries.

🏩 Pilots' salaries vary by experience, rank, and flight hours. A first officer with

📍 World2Meet (W2M), operating in Mexico and Portugal, plans to expand in Central Europe via Madrid, starting with Bulgaria and Romania. W2M's bed bank accounts for 40% of its business; its tour operation divisions, Newblue and Icárion, aim to establish in the region. World2Fly, part of W2M, will add an Airbus A330 to its fleet (three A330s and three A350s) in March, targeting over 1.2 million passengers and a 92.5% occupancy rate in 2025, up from over 900,000 passengers and a 90% occupancy in 2024.