Tendencias del mercado

🏖️ Spain welcomed 5.1 million international tourists in January 2025, a 6.1% increase from January 2024. The UK led with 863,286 arrivals, up 3.6%, while Germany saw a 2.4% decline. Other countries like Belgium, Nordic countries, and Switzerland also experienced decreases. Tourism spending in Spain reached €7.132 billion, up 8.9% from 2024. The average spending per tourist was €1,408, a 2.7% year-over-year increase, and daily spending rose by 4.3% to €165.

📈 TSS Group, a consortium of German agencies, closed 2024 with an 11% sales increase and expects even better figures for 2025. Spain retains its position as the number one destination as the ITB begins today in Berlin. The German market is experiencing an "excellent year" in 2025, maintaining sales momentum from previous years, especially in the cruise segment. Despite recent elections, the societal spending on travel remains a priority, with bookings made further in advance than in prior years. Travel Data + Analytics GmbH reports a 7% business volume increase for the overall market and a 5% increase for Spain, based on data from German tour operators.

🛫 A Ryanair Boeing 737 flying from Oporto to London Stansted diverted urgently to Santander above the Cantabrian Sea due to a passenger's "serious medical problems." Air traffic controllers facilitated a continuous descent and direct approach to runway 29 while medical assistance was coordinated on the ground. Recent weeks have seen a high number of similar incidents in Spanish airspace, often involving elderly passengers with serious health issues. In mid-February, a passenger on a Jet2 flight from Tenerife Sur to East Midlands died, with an emergency landing in Santiago de Compostela where medics could only confirm the death.

🏖️ In 2024, 12 million Germans visited Spain, primarily drawn by its climate and beach resorts. Gran Canaria emerged as Germany's top luxury travel destination, followed by Dubai and thirdly, Kos (Greece). Travelers show a slight decrease in stay duration and a preference for low season months, especially November and March. The highest prices are observed in Dubai. Kirsten Feld-Türkis from Prophet Consulting highlighted that 30% of German travelers are financially equipped for high-end vacations, representing around 20.6 million people, while the very rich make up only 2.5% of the population. The study found a resurgence of organized travel packages, with 44% preferring this option and 56% of millennials valuing convenience and security. More than half of travelers prefer specialized advice, utilizing both digital and physical channels, with online dominating but preferences vary. Quality-price ratio is key, with 72% of customers demanding high quality.

🏖️ España alcanzó en 2024 más de 100 millones de turistas extranjeros, 7 millones más que lo reportado por Frontur. Según el INE, utilizando datos de telefonía móvil, las llegadas de turistas extranjeros crecieron un 12,7%, comparado con el 10,1% que reportó Frontur. Esta estadística comenzó en 2019 y busca complementar los datos de Frontur, con una posible integración a futuro. CEOs de Meliá, Grupo Barceló y Palladium discuten si España debe replantear su modelo turístico ante este récord.

🇩🇪 In 2024, Spain welcomed 11.9 million German tourists, an 8.6% increase from the previous year, with spending surpassing €15.5 billion, a 17.6% rise. The German market is expected to continue growing in 2025, despite Germany's ongoing economic slowdown, which saw a 0.2% drop in GDP in 2024. The DRV predicts a 6% growth in travel sales, reaching €85 billion, yet anticipates stagnant traveler numbers. January travel agency billing was up 4.3% compared to 2024. Business volume is rising 7% overall, with a 5% increase for Spain. Eurowings launches new flights to Spain, including routes from Dusseldorf to Seville and Berlin to Jerez de la Frontera and Bilbao. 50% of Germans' 2025 travel is already booked, with Turkey and Greece also gaining popularity.

🛩 Chinese airlines benefit from Europe's ban on their carriers flying over Russian airspace, making flights with European airlines non-competitive amid the Ukraine war. USA airlines are prepared to resume flights over Russia with Donald Trump's rise to power potentially escalating tensions. Brussels banned flights from third-country airlines within Russia to assert autonomy, and the EU agreed to sanction any non-Russian airline operating domestic flights in Russia by banning them from European airspace as well.

🏨 Baleares, Comunidad Valenciana, Galicia, and Euskadi saw hotel bookings surge by nearly 20% last week, as per Travelgate data. Early booking (over 90 days in advance) accounted for 35.4% of total bookings on Travelgate's B2B platform between February 17-23. This trend has been above 20% since late September. Additionally, bookings for the next 31-60 days stand at 14.6%. Semana Santa 2025 is scheduled from April 13 to April 20.

🏎 Nautalia (Travel Live) plans to launch a receptive agency in Spain by summer, following a delay due to Wamos Air's sale to Abra and debt clearance with SEPI. CEO Rafael García Garrido aims to capitalize on Madrid's upcoming Formula 1 Grand Prix, which is expected to draw around 120,000 visitors annually, to kickstart the Madrid-based project and eventually expand. The initial launch was scheduled for September 2024 but refocused on restructuring the group post-airline sale.

✈ Ryanair led Europe in daily flights, averaging 3,044 in 2024, an 8% growth from 2023. Lufthansa followed with 2,712 daily flights (+5%), and IAG with 2,256 (+4%). Air France KLM had 1,858 daily flights (+4%), and Easyjet completed the top five with 1,553 (+5%). Vueling was the top Spanish airline, at tenth with 609 daily flights (+3%). Iberia ranked fifteenth with 400 flights (+4%), while Air Nostrum and Volotea recorded 229 (+10%) and 208 daily flights (+9%), respectively.