Tendencias del mercado

🏖️ En 2024, el mercado europeo de glamping alcanzó $1,220 millones y crecerá a $2,080 millones en 2030, con un 9.5% de crecimiento anual. España en 2024 recibió 10.2 millones de viajeros en campings, con un aumento del 23.5% en viajeros y 21% en pernoctaciones en cinco años. Marriott y Hilton expandieron sus ofertas al aire libre, mientras que Huttopia y Kampaoh crecen en Europa. La escasa oferta y regulaciones en Europa elevan la rentabilidad, atrayendo inversores como Blackstone y KKR.

📈 CEAV Vice President José Manuel Lastra highlights a 4% growth in travel bookings by June, with hopes for a 5% to 8% increase by summer's end, driven by last-minute bookings and strong September performance. Rail disruptions and wildfires have impacted travel plans. Popular domestic destinations include Asturias, Cantabria, and the Basque Country, while Europe, the Caribbean, and Asia lead international preferences. Cruise demand, especially in Europe, is rising, reflecting the robust growth of the travel sector.

📆 Barcelona and Madrid will see hotel rates rise sharply by 2026, leading European cities with increases of 5.1% and 4.2% respectively, over Berlin's 3.7% and Paris's 2.4%. In North America, increases are projected for Toronto (5.8%) and New York (4%). Business travel costs rose 2.6% in Q2 2023, a significant jump from 0.6% in Q1. Short-term rental regulation changes in Barcelona and Amsterdam may impact future accommodation costs.

📅 Barcelona, from September to December, will host over 30 major events, boosting hotel occupancy during a peak autumn period. September alone features 20 international congresses. The World Conference on Lung Cancer, organized by IASLC, takes place from September 6-9. The Nautical Salon occurs October 8-12, and the Caravaning Fair expects 65,000 visitors from October 11-19. Fira de Barcelona aims to match last year's 270 events and surpass €300 million in revenue for 2025.

🗺 Septiembre se ha convertido en un mes popular para el turismo senior en España, con un aumento del 20% en reservas online respecto al año pasado, principalmente por el mercado nacional. Según CEAV, el volumen de negocio en septiembre se ha reducido solo un 6% en comparación con agosto de 2024. Destinos como Punta Cana, Londres y Bali son populares, y las estancias han disminuido a 5.20 días en promedio. Los precios en ciudades como Madrid han aumentado un 15%.

🏠 In 2025, Spain sees a shift in tourism trends with travelers now averaging 5-day stays due to rising hotel prices. This has led to increased airport traffic but stable overnight stays. In the Balearic Islands, despite a surge in hotel tariffs by 30% and restaurant prices, tourist spending has decreased significantly, with some businesses reporting a 30% drop in revenue compared to 2024. As a result, tourism-related expenses have shifted towards essentials like accommodations.

🏖 En julio 2025, en España, alojamientos extrahoteleros superaron 22.3M pernoctaciones, un 3.8% más que en 2024, según el INE. La estancia media fue de 4.6 noches y el índice de precios subió en todas las modalidades. Apartamentos turísticos recibieron 1.99M turistas, ocupación del 51.5%. Cataluña lideró en campings con 4.6M pernoctaciones. Turismo rural, 589,861 viajeros. Albergues, 1.07M pernoctaciones, un descenso del 3.5%. Baleares y Canarias destacaron en ocupación.

🏖️ 17% of Spaniards start their summer vacations in September, with those aged 65-74 favoring this month over August by 10 points, making it their top vacation period. With an average budget of €739 per person, spending is divided into accommodation (33%), dining (23%), transport (19%), activities (11%), and shopping (10%). Popular destinations include Venice (+76%), Olbia (+69%), and Istanbul (+69%), with short trips preferred.

🗺 Madrid, July 2024: International tourists surged 10.1% to 581,584, making up 61.3% of all travelers and 69% of overnight stays. Top visiting nations: USA (106,357; +11.9%), Mexico (43,528; +10.6%), Argentina (+28.4%), and Brazil (+27.6%). Average stay: 2.04 nights—2.3 for internationals, 1.69 for locals. Almudena Maíllo highlights the economic benefits and year-round tourism activity. America's markets represent 49.3% of all foreign tourists. Occupancy rate: 70.7%.

🏨 La intención de alojarse en hoteles ha caído en 2025 entre turistas españoles, según el barómetro Europe Assistance-Ipsos. Los hoteles siguen siendo favoritos (47%), pero bajan 10 puntos respecto al año anterior. En la UE, la caída es de 4 puntos. Alternativas como alquiler vacacional (29% en España), bed & breakfast (14%), y camping (9%) están en auge. Los turistas extranjeros en hoteles españoles subieron un 1.6% en enero-junio 2025, alcanzando 28 millones.