Tendencias del mercado

🏖 PortAventura aims to surpass last year's visitor numbers, despite a dip in 2024 due to disruptions from the Paris Olympics and an extreme weather event in Tarragona. In 2023, the park reached a record 5.5 million visitors. The complex includes three parks, ten hotels with 3,500 rooms, and a convention center for 6,000 individuals. A third of visitors are international, mainly from France and the UK. Christmas season runs from November 22, 2025, to January 6, 2026.

🏖 Lanzarote leads Spain in hotel stays, averaging 7.4 days during summer 2025—a 10.28% increase. Tenerife sees a 4.79% rise, while Mallorca grows by 1.82%. In contrast, Menorca's stays drop by 3.38%, Fuerteventura by 0.63%, and Gran Canaria by 6.73%. In the Canaries, Fuerteventura averages 6.27 days, Tenerife and Gran Canaria about 5.7 days, while in Baleares, Menorca averages 5.15 days, and Mallorca 3.35 days.

🏖 Benidorm, November: Hotel occupancy reached 83.3%, up from 81.4% last year. British tourists dominated with 46.3%, followed by domestic tourists at 37.2%, both figures slightly changed from 2024. Belgian, Dutch, and Irish visitors maintained stable numbers, respectively at 4%, 3.2%, and 2.6%. Mid-November reservations are at 72%, indicating robust off-season activity. Benidorm's tourism thrives with strong international loyalty and a stable national market.

🗺 En la Comunidad de Madrid, el turismo chino creció un 12,5% en el primer semestre de 2025 frente a 2024, con 142.088 visitantes. Las estancias aumentaron un 14,4%. En 2024, hubo 272.714 turistas chinos, un 4,5% más que en 2019. Durante el "Jornadas para el mercado turístico chino," del 17 al 23 de noviembre de 2025, participaron 40 agentes chinos y 45 empresas, buscando aumentar la fidelización y fortalecer el mercado. Japón también mostró un crecimiento del 56,7%.

📅 Reino Unido, enero-septiembre 2023: 15.3 million British tourists visited Spain, with the Balearic Islands receiving 2.5 million, despite a 1% drop from 2024. Topics will be discussed on Hosteltur TV this Thursday, featuring experts like Ricard Querol, Tom Peeters, and others. The program streams at 21:30 in the Balearic Islands and is available on YouTube every Friday.

📃 Ryanair cancels five additional routes in the Canary Islands, affecting Lanzarote-Barcelona, Budapest, Dakhla, and Tenerife Sur-Barcelona connections. The airline will cease operations in Tenerife Norte by winter 2025. This move occurs amid European regulatory discussions, with Ryanair shifting capacity to profitable markets. Meanwhile, Air Nostrum and other airlines bolster service with 24 new routes. By 2026, a 1.6% seat capacity reduction is expected, with declines in British and German markets but growth in Dutch, Norwegian, Italian, and French markets.

🌎 Andalucía, Galicia, and Madrid will be top destinations for Spaniards in 2026, with 31%, 22%, and 20% visiting these regions respectively, according to SiteMinder's report. More than 51% plan both local and international trips, while 31% will stay within Spain. France, Italy, and Germany are favored international destinations. 49% will travel as couples, and 1 in 4 are willing to pay 10%-15% more during peak times to combat overtourism.

💸 In Spain, high-end shopping tourism is surging, with tax-free spending by non-EU visitors growing 5% year-on-year by Q3 2023, compared to 2.5% globally and 4% in Europe. U.S. tourists have replaced Chinese as top luxury spenders, tripling in Europe and quadrupling in Spain. Gen Z, now 12% of global luxury spending, contributes 20% in Spain. Madrid's tourism focuses on impactful experiences, as highlighted in the "Día Fortuny" event.

🌏 España lidera el Mediterráneo en captar turistas de larga distancia, superando a sus competidores con 4.27M visitantes de EE.UU. en 2024. Desde Asia, 643,711 surcoreanos y 647,800 chinos visitaron España, destacando sobre otros destinos. Los turistas canadienses sumaron 392,000, mientras que visitantes del Oriente Medio alcanzaron 165,791. España debe mejorar su promoción y diversificar para mantener este crecimiento, según Madison Travel & Tourism. Énfasis en aumentar su cuota del 6.5% y diversificar más los flujos.