Tendencias del mercado

🗺️ According to Eurostat, 56% of European trips are under three nights. TUI Musement ranks the top 30 cities for quick getaways, with Rome leading at 525,000 searches, followed by Paris and Prague. Spain boasts four cities in the top 30: Barcelona (5th), Madrid (13th), Sevilla (16th), and Valencia (22nd). Short trips are rising due to flexible travel preferences and a mature transport market, with 65% of travelers opting for European destinations.

📅 2025, una encuesta global de Skyscanner y OnePoll revela siete tendencias de viaje. 75% de la Generación Z española planea actividades de belleza en sus viajes, mientras el 31% del total de españoles integra experiencias de belleza. El turismo de montaña ve un resurgimiento, 79% planea viajar a las montañas en verano u otoño de 2026. Viajes literarios atraen al 55% de los viajeros. Un 63% de españoles explora sabores locales en supermercados. Destinos emergentes como La Romana y Linz capturan interés.

🍷 En 2024, Rutas del Vino de España recibió más de 3 millones de visitantes, un incremento del 2,22% respecto al año anterior. El impacto económico alcanzó los 112,3 millones de euros, un aumento del 9,91%. El 70,19% de las visitas fueron a bodegas y el 29,81% a museos. El 74,9% de los visitantes fueron nacionales y el 25,1% internacionales. Octubre registró la mayor cantidad de visitas, seguido de agosto.

📈 DANA Alice hit Comunitat Valenciana from October 8-12 with torrential rains, affecting hotel occupancy. Alicante's occupancy dropped six points compared to 2024, while Valencia's fell four points, averaging 86%. Castellón had 62.4% occupancy, down 2.5 points, with a 30% international clientele. Despite cancellations, Benidorm maintained an 88% occupancy rate. HOSBEC reports reduced last-minute bookings due to the storm and emphasizes sustainability over surpassing past occupancy rates.

🏠 OHLA and Mohari Hospitality have reached a preliminary agreement to reorganize the ownership of Centro Canalejas Madrid, closing by January 31, 2026. Each holds 50% of the assets. OHLA will control Galería Canalejas and the main parking, while Mohari will own the Four Seasons Hotel Madrid, opened in 2020, and the Hermès retail space. This strategic asset division aims to enhance operational efficiency, allowing each company to focus on their specialties.

🏆 Real Madrid vs. Manchester City on December 10, 2025, in Madrid will spike hotel prices by up to 30%, generating a €4.4 million tourism impact. Expected attendance: 72,213, with 60% Real Madrid season ticket holders. Spending breakdown: 55% on dining (€2.4 million), 30% on accommodation (€1.3 million), 16% on transport (€721,500). Air capacity to Madrid up by 8.7%, with a 58% increase from Manchester. Hotel price hikes: 3-star (+6.2%), 4-star (+15.3%), 5-star (+30.6%).

🏨 Hotel Valparaíso Palace & Spa, Palma, plans a comprehensive upgrade to enhance its luxury status. Owned by GPRO since 2014, purchased for €48 million, it now seeks new investors and a luxury brand partner. Situated on Francisco Vidal Sureda, 23, this five-star hotel, originally opened by the Ramis family in the 1970s, aims for a market repositioning. Spain's luxury hotel sector is expanding, evidenced by the €12 million Victoria Gran Meliá renovation and Four Seasons' €235 million Formentor transformation.

🌇 Palma, 2025: Jaime Martínez Llabrés, mayor; Francisco Kiko Serrano, ASHPAMA president; Pedro Marín, Playa de Palma Hotel Association president; Maria Renart, Essentially Mallorca manager, discuss tourism challenges. July-August saw slight occupancy drop but higher visitor spending. Infrastructure upgrades, financial strengthening, and resident-tourist coexistence are key. Hosteltur TV covers these issues. Broadcasted via fibwiTV in the Balearic Islands. Streamed online with support from AETIB.

💸 Hoteles mejoran ingresos al personalizar ofertas en lugar de enviar descuentos masivos. Solo 23% de clientes experimentan personalización, aunque 61% pagaría más por ella. Adquirir nuevos clientes cuesta 5-10 veces más que retener existentes, quienes gastan 67% más. Incentivos como la campaña “Big Spender 15” premian a clientes que alcanzan $5,000 en gastos con un 15% de descuento. Estrategias tecnológicas permiten segmentar audiencias, maximizando resultados y lealtad.

✈️ Galicia and Baleares face significant flight cuts this winter: Galicia will see a 17% capacity drop, losing 440,000 seats, due to Ryanair's closures in Santiago and Vigo. Baleares will lose 150,000 seats, with Menorca hit hardest (9% decrease). A 1,000-million-euro debt from resident discounts is partly blamed. Contrastingly, Canarias gains 700,000 seats (up 2.4%), and Ibiza grows 1.8%. Elsewhere, seat availability increases—Andalucía 6.7%, Madrid 5.6%, Barcelona 6.1%, Alicante 11.1%.