Tendencias del mercado

📅 Del 27 de octubre al 2 de noviembre en España, el 25.3% de las reservas hoteleras fueron anticipadas, comparado con el 23% la semana anterior. Las reservas son para el invierno de 2026, incluyendo la temporada alta en Canarias y Semana Santa (29 de marzo al 5 de abril). Las comunidades como Aragón (+51.9%), Comunidad Valenciana (+48.9%), y Cataluña (+45.8%) vieron incrementos significativos. El 51% de las reservas fueron para viajes en pareja.

🏖 El programa de termalismo del Imserso para 2026 ofrece 197,000 plazas en 84 balnearios en España, un aumento del 3.4% respecto a 2025. Se realizará de febrero a diciembre, con turnos de diez días. Precios entre 302 y 405 euros por persona, incluyen pensión completa y tratamientos. Solicitudes para febrero-agosto hasta un mes después de la resolución; septiembre-diciembre hasta el 15 de mayo de 2026. Lista de espera hasta el 14 de mayo y 31 de octubre de 2026.

🛩 Ryanair reports a net profit of €2.54 billion in H1 2025, up 45% year-on-year. Q1 profits were €820 million, rising 128%, and Q2 profits were €1.72 billion, up 20%. Revenue increased 13% to €9.28 billion. CEO Michael O’Leary noted a BBB+ credit rating and a fleet of 610 Boeing 737s. Net cash rose to €1.5 billion. Ryanair aims for 300 million passengers annually by FY 2034, leveraging cost advantages and fuel price hedging.

📖 Connectycs and Travelgate analyze 4* Superior and 5* hotel trends in Palma for HOSTELTUR TV. Featuring insights from Javier Soriano, CEO of Connectycs, and Camila Pérez, Product Director at Travelgate, the data capsules explore tourism evolution in the region.

🏖️ 2025, España: Tourist numbers hit 76.5 million, a 3.5% rise, with €105.828 billion spent, up 7%. Despite economic stagnation (EU GDP +0.3% Q3), average spend per visitor rose 3.3% to €1,384. The Ministry of Industry and Tourism prioritizes sustainable, quality-focused tourism. However, the Hospitality Confidence Indicator remains low at 89.1, below the neutral 100. Only 19.4% of businesses expect improved activity, while 46.5% foresee worsening, and 34.1% anticipate no change.

📈 Traventia, an online travel agency, has experienced a 25% average growth rate across Spain, Portugal, France, and Italy. Founded in 2014 by José Juan Ávila, Ignacio Guillén, and David Robledo, it plans to have 30 employees by 2026. Half its revenue comes from international markets, with a focus on package deals. Expected yearly growth is 20%, with 2025 revenue projections exceeding 50 million euros. A key success factor is customer loyalty and specialized package offerings.

🗺 Who? The article discusses insights from an experienced airline executive and mentions Steve Heapy, CEO of Jet2. When? Insights are drawn from over 40 years of experience. Where? The context includes popular European destinations, with examples from Spain. What? The article addresses the challenges of mass tourism and the saturation of destinations due to low-cost airlines. How? Solutions include diversifying destinations to Asia and South America. Emphasizes sustainable tourism development and calls for industry changes.

✈️ Aena, the Spanish airport operator, reported an EBITDA of €2.556 billion, accounting for 60% of its €4.785 billion revenue in the first nine months of the year. Net profits increased by 8.9% to €1.579 billion, over 30% of revenue. Commercial income in Spain rose nearly 11% to €1.466 billion. Passenger traffic hit 247 million, up 3.9%. These figures exclude Luton Airport and operations in Brazil.

🏨 Madrid Hotel Week, organized by the Asociación Empresarial Hotelera de Madrid, takes place from November 7 to 16. The event aims to showcase Madrid's luxury as an experience, featuring over 100 activities across 49 hotels. Highlights include gastronomy, music, fashion, and wellness events. Collaborators include the Museo Nacional Thyssen-Bornemisza and Mastercard. With 11 categories of events, this initiative seeks to integrate hotels into city life, offering unique experiences to both residents and visitors.