Marketing

🏖 Turismo de Canarias launched a new winter campaign at the 45th World Travel Market, targeting tourists who respect the Canary Islands' environment, culture, and society. Presented by Tourism and Employment Councilor Jéssica de León, the campaign focuses on responsible tourism and will run from November to March in the UK, Ireland, Germany, France, Italy, the Netherlands, Belgium, Switzerland, Sweden, and Norway, with a €2.5 million budget funded by the European Regional Development Fund. The strategy also aims to diversify markets and reduce vulnerabilities, increasing the presence in France, Italy, Poland and opening new routes to the US, Hungary, Romania, Estonia, Latvia, Lithuania, Slovenia, Croatia, and soon Greece and Serbia.

🚀 Ouigo, the SNCF subsidiary, defies Spain's Transport Minister Óscar Puente, who threatened EU legal action over their commercial practices. The company plans to sell 10,000 tickets at €1 via its app and website, exclusive to newsletter subscribers. Previously, Ouigo offered a similar deal in April and currently has a base fare of €9 for all routes.

💻 Green Software has partnered with Seres (Grupo Docaposte), a company with over 30 years of national and international experience in advanced technological solutions. They have a wide customer base and align with Green Software's mission to not only provide digital tools but also to offer customized solution consulting to clients.

🎢 Halcón Viajes and B travel offer up to 70% discounts, kids travel free or with major discounts, and financing options with only 50 euros deposit, ensuring customers the best price. Viajes El Corte Inglés' "Crucero Fantástico 2025" campaign promises up to 60% off, up to 300 euros discount for bookings before November 2024 for trips until December 31, 2025, and a 200 euros Google Pixel 9 mobile coupon, with similar booking conditions to Ávoris. Azulmarino provides up to 60% off, up to 350 euros off for bookings before November 30, no cancellation fees, kids deals, onboard credit, and drink packages included.

🔪 Laura Torres, from ADG Media Group, draws parallels between Japanese cuisine's attention to detail and technology's role in advertising strategy optimization. Tohishiko Sato opened Fuji, Spain's first Japanese restaurant, in Las Palmas de Gran Canaria in 1967. Torres emphasizes meticulousness in both traditional Japanese cooking and digital marketing, where a detailed attribution model is crucial for strategic decisions and achieving brand goals in a competitive digital environment. Neural.ONE focuses on data precision and balance, combining techniques and innovation to guide successful advertising actions.

✈ Iberia Express, Iberia's low-cost subsidiary, features in-flight advertising promoting the Wingle app—a chat service for passengers to connect with others on the same flight without needing internet access. The campaign encourages passengers to leave with a story to tell.

🎄 During the holiday season, brands globally compete for attention with email marketing campaigns. The guide suggests finalizing offers and preparing campaigns with carefully crafted subject lines, content, and calls to action (CTAs) to stand out in crowded inboxes and capitalize on fourth-quarter revenue opportunities.

🏖 The Imserso travel program for the 2024-2025 season offers 886,269 spots across Spain's coastal regions, islands, and inland areas, with nearly 3 million accredited individuals eligible to make reservations. Almost 900,000 places are divided into three lots: 50.1% for coastal trips (443,887 spots), 25.9% for island coasts (230,039 spots), and 23.9% for getaway tourism (212,343 spots). Accredited persons can undertake up to five trips per season and manage a maximum of 30 reservation processes. Prices range from €124.68 for a 4-day trip to provincial capitals to €435 for a 10-day trip in the Canary Islands with transport included.

🏨 The 12th edition of Overbooking Gran Canaria & Hosteltur Summit 2024 focuses on transformative marketing, hosted at Alfredo Kraus Auditorium in Las Palmas on Thursday, September 12. Meanwhile, Belgium's Charleroi Airport cancels all flights for 24 hours due to a strike, impacting Ryanair and Wizzair operations. Mundiplan launches its senior tourism program for Autumn-Winter 2024-2025 with 39 hotels across Andalusia, Baleares, Canarias, Catalonia, and the Valencian Community, bookable from October to June next year.

🏖 Mundiplan, comprising Iberia, IAG7, and Alsa, launches its 2024/2025 season sales on September 12, 2024, offering over 100,000 spots for 55+ travelers to destinations like Baleares, Canarias, Andalucía, Cataluña, Comunidad Valenciana, Europe, Africa, Americas, and Asia. Domestic trips start at 160 euros, Baleares and Canarias packages at 449 euros, and international trips from 935 euros. Sales start 11 days before Imserso's program on September 23.