Marketing

🏂 On a recent Sunday, Roccaraso, a ski resort near Naples, was overwhelmed by 10,000 people, triggered by influencer Rita de Crescenzo's social media post about a heavy snowfall. This led to bus companies organizing trips from Naples, resulting in 220 buses and hundreds of cars traveling the 130 km to the resort, each bus charging €20 per passenger. The unexpected influx caused chaos, with no parking space, uncontrolled crowds, and improvised barbecues. Roccaraso's mayor described the situation as chaotic and a security issue, prompting future police checks to limit access.

🏖 Viajes El Corte Inglés targets clients over 60 with a special campaign, offering competitive prices: Benidorm from €189 (5 nights, full board), Mallorca from €415 (7 nights, flights, transfers, all-inclusive), Menorca from €477 (6 nights, flights, transfers, full board), and Islantilla from €526 (5 nights, full board). Promises to match competitors' prices, gifts up to €500, no cancellation fees, and payment in three installments.

🏖️ Viajes El Corte Inglés welcomes the public at Fitur this weekend with up to 20% discounts at their booth in pavilion 8. Offers include a Travel Card worth up to €200 for future bookings and a raffle for a trip to Egypt and a Mediterranean cruise. Promotions cover national and international destinations, Easter and summer holidays, with activities like virtual trips and tastings at the event.

🎸 Luis Riu, CEO of the Riu hotel chain, celebrated the Sant Sebastián festivities as a DJ at Palma de Mallorca's city center on Saturday. The event featured the Colombás brothers, Jaume and Paco, also known for their roles as speakers for Real Mallorca and their restaurant 'El Bandarra'. Local dignitaries, including mayor Jaime Martínez and president Marga Prohens, also participated in DJing. The festival highlighted the upcoming luxury experience agency 'Delaisla', debuting at Fitur.

🚩 A fake video series showing Airbus A380 accidents from airlines such as Emirates, Qantas, and British Airways has gone viral, totaling nearly 300 posts and hundreds of thousands of views, some surpassing 200,000. Emirates responded last week clarifying the videos are fabricated, and has contacted platforms for removal. Requests for video takedown are slow; many still online. The videos feature a voiceover with made-up stories of A380 planes crashing.

💸 Emirates, a major aviation player, had to refute a viral video of a fake Airbus A380 crash on social media. The airline confirmed the video as false and digitally created. They have contacted platforms to remove or clarify the video's nature, emphasizing the slow response to their requests. The incident was reported on January 4, 2025.

📷 According to the 2019 Avis Travel Trends report, 58% of travelers aged 18-34 are influenced by the aesthetics of destinations seen on social media. MMGY Global notes that 34% of American travelers are swayed by TikTok. Instagram's impact has led to overcrowding at Caló des Moro in Mallorca, with queues of up to three hours and gatherings of 1,000 people on a 30 square meter beach. Bali's popularity among influencers has forced local authorities to set new visitor guidelines due to disruptive tourist behavior.

✈ Iberia offers domestic flights from €24, Europe from €29, the US from €187, Latin America from €232, and Asia from €330. Pre-sale for registered users starts today, with the general sale on January 7th, lasting until January 27th, for travel until June 14th. Air Europa's Time to Fly for 2025 includes domestic flights from €25, Europe from €29, the US from €209, and the Caribbean/Central/South America from €259, plus Baleares/Peninsula from €12 and Canarias/Peninsula from €16. Valid for travel within Spain/Europe until June 12th, long-haul until November 30th, round-trip without checked baggage.

🎄 Iberia, in a social experiment for their Christmas ad, offered four individuals the choice to change their flights home for tickets to dream destinations like Tokyo, New York, and Los Angeles. The participants, under their families' watchful eyes, chose family over the trips. The ad, celebrated for its emotional appeal, highlights the priority of family during the holiday season.

✈ Vueling custom-wrapped an Airbus A320 with Athletic Club de Bilbao's colors, featuring the emblem and images of players Iñaki Williams, Óscar de Marcos, Nico Williams, Daniel Vivian, Oihan Sancet, and Unai Simón. The branded aircraft will transport the team to Istanbul this week for their UEFA Europa League match against Fenerbahçe. The initiative aims to enhance Athletic's brand visibility across Europe.