Marketing

🏆 Eurocopa Femenina de Fútbol 2025 se celebrará en Suiza en julio. ???? El 44% de los españoles planea viajar para apoyar al equipo nacional. Sin embargo, el 54% nunca ha asistido a un partido internacional, y el 66% no ha visto fútbol femenino en directo. ????️ Booking.com ofrece un reembolso del 50% en alojamientos suizos durante el torneo para fomentar la asistencia. ???? Búsquedas de alojamiento en Berna han crecido un 343% y en Thun un 65%. ???? 57% de los viajeros planea alojarse en áreas rurales.

💸 In Spain, travel agencies Ávoris, W2M, and Viajes El Corte Inglés launched significant discount campaigns for summer 2025, aiming to surpass 2024 results. Halcón Viajes (Ávoris) offers up to €800 off per booking, B travel (Ávoris) limits discounts to 15%. Viajes El Corte Inglés has up to 60% off and €400 gifts, with the biggest discounts on long trips and cruises. Azulmarino gives €500 off and a Polarbox portable cooler for similar destinations.

✈ World2Fly expands fleet with a seventh aircraft, an Airbus A330, now at Teruel airport for inspections. With four A330s and three A350s, the airline aims to surpass 1.2 million passengers in the current year and reach an occupancy rate of 92.5%. New 2025 routes include weekly flights to La Romana, Mauritius, and Montego Bay, plus continued service to destinations like Cancún, La Habana, and others, with seasonal flights to Zanzibar and Uzbekistan.

🏖 Hosteltur reaches over 400,000 professional users in the tourism sector through various platforms, offering top-notch information and marketing solutions.

🏖 Hosteltur serves over 400,000 professional users in the tourism sector through various platforms, offering top-notch information and marketing solutions.

✈ Global Airlines, owned by magnate James Asquith, begins operations on May 15 with a round trip flight from Glasgow, returning on May 19, and from Manchester on May 21, returning on May 25. Ticket prices are set at 778 GBP in Economy, about 1,000 EUR; 3,700 GBP in Business, nearly 4,500 EUR; and 7,127 GBP in First Class, over 8,000 EUR. Hi Fly, a Portuguese charter company, manages the operations. Asquith plans regular flights in the future with four A380s, only one of which has been seen.

🏢 Hosteltur connects with over 400,000 professional users from the tourism sector across various platforms, offering top marketing information and solutions. ????

👤 Corendon, a Dutch airline, celebrated its 25th anniversary by unveiling the first tattooed aircraft, named Sweet Louise, which boasts about 200 square meters of tattooed surface designed by Henk Schiffmacher. The tattoos, symbolizing movement, connection, and the desire to explore, feature a heart-shaped pirate, paying homage to travelers. Gunay Uslu, Corendon's founder, was present at the unveiling. Corendon operates a fleet connecting the Netherlands with the Mediterranean and Turkey.

📱 Social media has reshaped traveler destination choices and plays a crucial role in tourism business positioning, with women's increasing presence. TikTok and Instagram are key for travel promotion, while Facebook remains relevant for audience connection. Experts Ana María Márquez (Mabrian), Rocío Gutiérrez (Zinkfo), Silvina Prado (W2M/Azulmarino), and Carla Caballero (Hoteles Saint Michel & Honne Hotels) discussed this evolution on Hosteltur TV. Javier Soriano (Connectycs), Javier Roda (Travelgate), and Andreu Palou (Buades Legal) contributed informative segments. Hosteltur TV broadcasts across the Balearic Islands and via fibwiTV's website and app, sponsored by AETIB.

🚀 Euroairlines, a Spanish company without large aircraft but with an operations certificate, launched a new direct flight route from Charles de Gaulle Airport, Paris to Punta Cana, Dominican Republic on February 7. The route operates from February to May and from October to May 2026, twice weekly, using World2fly's Airbus A330. Euroairlines, with over a decade in the industry, represents mainly Latin American airlines and offers services like aerotaxi and connects travel agencies with payment systems. It has offices in Madrid, New York, Miami, Cancún, Buenos Aires, Bogotá, Lima, and has recently hired Edmond Richard, formerly of Air Caraibes, for its French venture.