Marketing

🏖 Hosteltur reaches over 400,000 professional users in the tourism sector through various platforms, offering top-notch information and marketing solutions.

🏖 Hosteltur serves over 400,000 professional users in the tourism sector through various platforms, offering top-notch information and marketing solutions.

✈ Global Airlines, owned by magnate James Asquith, begins operations on May 15 with a round trip flight from Glasgow, returning on May 19, and from Manchester on May 21, returning on May 25. Ticket prices are set at 778 GBP in Economy, about 1,000 EUR; 3,700 GBP in Business, nearly 4,500 EUR; and 7,127 GBP in First Class, over 8,000 EUR. Hi Fly, a Portuguese charter company, manages the operations. Asquith plans regular flights in the future with four A380s, only one of which has been seen.

🏢 Hosteltur connects with over 400,000 professional users from the tourism sector across various platforms, offering top marketing information and solutions. ????

👤 Corendon, a Dutch airline, celebrated its 25th anniversary by unveiling the first tattooed aircraft, named Sweet Louise, which boasts about 200 square meters of tattooed surface designed by Henk Schiffmacher. The tattoos, symbolizing movement, connection, and the desire to explore, feature a heart-shaped pirate, paying homage to travelers. Gunay Uslu, Corendon's founder, was present at the unveiling. Corendon operates a fleet connecting the Netherlands with the Mediterranean and Turkey.

📱 Social media has reshaped traveler destination choices and plays a crucial role in tourism business positioning, with women's increasing presence. TikTok and Instagram are key for travel promotion, while Facebook remains relevant for audience connection. Experts Ana María Márquez (Mabrian), Rocío Gutiérrez (Zinkfo), Silvina Prado (W2M/Azulmarino), and Carla Caballero (Hoteles Saint Michel & Honne Hotels) discussed this evolution on Hosteltur TV. Javier Soriano (Connectycs), Javier Roda (Travelgate), and Andreu Palou (Buades Legal) contributed informative segments. Hosteltur TV broadcasts across the Balearic Islands and via fibwiTV's website and app, sponsored by AETIB.

🚀 Euroairlines, a Spanish company without large aircraft but with an operations certificate, launched a new direct flight route from Charles de Gaulle Airport, Paris to Punta Cana, Dominican Republic on February 7. The route operates from February to May and from October to May 2026, twice weekly, using World2fly's Airbus A330. Euroairlines, with over a decade in the industry, represents mainly Latin American airlines and offers services like aerotaxi and connects travel agencies with payment systems. It has offices in Madrid, New York, Miami, Cancún, Buenos Aires, Bogotá, Lima, and has recently hired Edmond Richard, formerly of Air Caraibes, for its French venture.

📈 In the last 12 years, the importance of brand value in Spain has increased by 30%. The VI BrandPulse study by AEBRAND and FMRE identifies economic resources, talent hiring, and lack of procedures as common challenges for companies in brand management. Only 54% of Spanish companies and 46% in the hospitality and tourism sector acknowledge the strategic value of a brand. Key barriers include 32% citing budget and team constraints and 31% noting absence of formal procedures. Companies face three major brand management challenges: relevance (67%), talent management (62%), and technology impact (46%). Approximately 45% of businesses outsource brand management and measurement, yet only 40% present branding indicators to their executive committees.

📊 Mandarina Brand Society to present the 6th BrandPulse study on branding health in Spain, organized by the Spanish Branding Association (Aebrand) and the Forum of Renowned Spanish Brands (FMRE) in Palma at Casa Esment on Thursday starting at 9:30 am. The event will feature discussions on tourism branding trends and challenges. Since 2013, Aebrand has been biennially offering BrandPulse studies, contributing insights for brand management. Participants include marketing leaders from Fergus Hotel Group, Riu Hotels & Resorts, Marugal Distinctive Hotel Management, RCD Mallorca, Grupo Iberostar, Barceló Hotel Group, Casa Camper Hotels, and Rafa Nadal Academy.

🏖 Viajes El Corte Inglés launches campaign for travelers over 60, offering deals like Benidorm packages from €189 for 5 nights full board, Mallorca stays from €415, and Menorca from €477 with flights and transfers. International trips include a 9-day Punta Cana stay at a 5-star hotel all-inclusive from €1,398, and tours to Lisbon, Malta, Norway starting at €1,110, €1,645, and €2,505, respectively. Mediterranean cruises like the 8-day MSC World Europa trip start at €503. VECI promises to match competitors' offers and provides up to €500 gifts and 10% discounts.