Conectar las experiencias de viaje, otro gran reto para el sector
🏑️ Accenture's study reveals that 66% of travelers are dissatisfied with current planning options, with 48% finding trip organization fragmented due to separate bookings. 64% struggle with bundling services for a connected experience, and 97% would prefer a superapp for travel. Navigation complexity frustrates 61%, while 56% are hindered by limited personalization options. Privacy concerns arise for 52%, particularly regarding data security and unwanted promotions. Business leaders see AI as a transformative opportunity, with 73% focused on cost-saving and efficiency, and 63% on revenue growth. Barriers include talent training, with two-thirds of executives viewing it as a limitation. Presently, 34% of organizations allocate over half of their tech budget to AI, expected to reach 69% in the next 18 months.
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