Innovaciones

🏨 Turisme Comunitat Valenciana and the Instituto Tecnológico Hotelero (ITH) selected Hotel Rosaleda del Mijares in Montanejos and Casa Rural El Rincón de Beatriz in Ayódar for the third ITH TechYroom project. Supported by Invat·tur and Hosbec, €50,000 will fund the initiative to enhance rural tourism with tech innovation. The project, expanding from previous editions in Benidorm (2023) and València (2024), aims for sustainable, competitive rural destinations.

💻 En el mundo hotelero actual, implementar un software para hoteles es crítico para optimizar reservas directas y mejorar operaciones. Ejemplos claros incluyen Galgorm Resort en Irlanda del Norte, que logró un ROI de 23 veces, y Camino Real Hoteles de México, que generó más de USD $800,000 en ventas automatizadas. La cadena española 4R Hotels reportó un ROI de 17 veces. Estos sistemas integran omnicanalidad, dashboards de rendimiento y automatización, transformando las operaciones y rentabilidad de los hoteles.

📖 STAY has integrated "Reserve with Google," allowing users to book hotel restaurant tables directly via Google Search or Maps. This service is for STAY's Restaurantes PRO clients, enhancing online visibility and simplifying reservation management. Users follow three steps: click "Reservar mesa," select time and guests, and skip forms using Google account data. Hotels gain real-time reservation updates, streamlined operations, and better control without switching systems. Contact STAY for setup.

📈 Cloudbeds, a platform powered by AI, released "Las señales detrás de las recomendaciones hoteleras de la IA" in July 2025. The study analyzed AI-driven booking behaviors in six international destinations using platforms like ChatGPT, Perplexity, and Gemini. Key findings: 55.3% of AI sources are OTAs, 72.4% of recommended hotels belong to chains, and highly rated hotels scored a sentiment of 75/100. Strategies for hotels include enhancing digital presence and optimizing OTA portfolios.

🏨 En 2023, en el valle de Binibona, Mallorca, Ca’n Beneït—un hotel boutique con 10 habitaciones—se renueva digitalmente con Serenissima Informatica, integrando tecnologías como protel Cloud para optimizar operaciones sin perder su esencia artesanal. Con una finca de 70 hectáreas, ofrece experiencias personalizadas y una villa privada de 500 m². La antigua almazara aún produce aceite y el restaurante Mirabona sirve cocina mallorquina.

🗺 Mirai introduces the world's first native 3D hotel booking engine, enhancing user experience with immersive features. Companies like Google, Apple, and Uber already use 3D technology. Mirai allows guests to explore hotel surroundings, improving booking transparency and pricing context. By 2024, Google Maps will offer 3D API access, streamlining 3D integration for hotels. As 3D adoption grows, Mirai's solution provides a competitive edge, offering unique, immersive hotel browsing experiences without leaving home.

😊 Asksuite's LiveChat 2.0 enhances digital hospitality by enabling agents to use emojis in interactions with travelers. This approach humanizes communication, making it warmer and more empathetic. With features like easy emoji access, most-used emojis visibility, skin tone customization, and quick search, agents can effectively use emojis in six practical applications, including reservation confirmations, warm greetings, and promotions. This functionality reinforces guest experience and maintains a human touch in a tech-driven market.

✈ IAG's AI labs in London and Barcelona have developed a system for optimizing aircraft engine maintenance, considering legal requirements, parts and engineer availability, and operational continuity. Already operational at Aer Lingus, it will soon be implemented at Iberia, Vueling, and Level. The system processes maintenance schedules in minutes, starting with CFM56 engines. Ben Dias, AI chief, highlights improved efficiency and reduced delays. Owning the system aids data integration across IAG's airlines without extra costs.

🎉 Riu Party, inspired by CEO Luis Riu's passion for music, debuted in 2018 at Riu Santa Fe, Los Cabos. Now featured in 50 hotels across 17 destinations like Aruba, Costa Rica, and Jamaica, these events are part of Riu's all-inclusive entertainment. Known for hosting top DJs, Riu Party offers memorable musical experiences. The concept enhances customer satisfaction by combining good location, quality dining, and standout entertainment.

📦 En el sector alimentario, la integración de procesos es crucial para gestionar desde la producción hasta la distribución, centralizando datos y mejorando la visibilidad y control en tiempo real. Las herramientas ERP son esenciales para enfrentar la variabilidad de ingredientes, cumplir normativas y mejorar la previsión de demanda. En España, la digitalización con soluciones avanzadas, como el Solmicro ERP de Zucchetti Spain, permite optimizar la cadena de suministro, reducir desperdicios y asegurar estándares de calidad.