Innovaciones

💻 AR Hotels & Resorts, in collaboration with Leadclic and We Are Marketing, developed "Anna," an AI-powered assistant, addressing digital travelers' needs for immediacy and personalization. Anna integrates with tools like WhatsApp, Data Cloud, and PMS Prestige, enhancing guest experiences through data-driven interactions. Despite technological challenges, Anna's implementation has shown promising results in guest satisfaction and cross-sales. The initiative emphasizes maintaining brand essence alongside technological advancements, underscoring the importance of quality data and strategic empathy in AI integration.

🤖 Los chatbots, aunque útiles en la automatización, ya no satisfacen las expectativas actuales. Los agentes de IA, impulsados por LLMs y NLP, emergen como una solución más empática y eficaz. OpenAI lanzó el Agentic Commerce Protocol para convertir conversaciones en compras. Si bien aún enfrentan desafíos como alucinaciones y privacidad, los agentes de IA ofrecen un futuro más humano para la interacción digital, especialmente en hoteles, donde pueden guiar y personalizar la experiencia del huésped.

🤖 Chatbots, once useful and predictable, are now being overshadowed by AI agents. These new agents, driven by advanced language models and natural language processing, offer fluid, contextual conversations and personalized interactions. Unlike static chatbots, AI agents are proactive, empathetic, and capable of autonomous actions, from booking appointments to acting as digital concierges. However, they pose risks like producing incorrect but convincing responses and handling more personal data. Addressing these challenges is crucial for successful implementation.

🏖 From October 22-24, 2025, the TIS-Tourism Innovation Summit will be held at FIBES-Sevilla. Key industry leaders from Trip.com, Destinia, and others will discuss digital strategies and innovations in OTAs and travel agencies. Participants like Nithya Ramesh and Anastasia Lizanets will explore AI and user behavior analytics. Davide Amaro and others will highlight B2B distribution and API connectivity. Topics include digital sales, personalized service, and new subscription models to enhance competitiveness in a dynamic global market.

💻 En 2025, la industria hotelera enfrenta desafíos para adoptar la inteligencia artificial (IA) debido a la falta de datos unificados. Aunque otros sectores han avanzado, los hoteles invierten menos en IA. Según RateGain, la IA por voz puede generar beneficios medibles; los hoteles podrían ahorrar hasta $7,2 millones al gestionar llamadas con IA. Actualmente, el 40% de las reservas telefónicas no son respondidas. La IA por voz mejora la experiencia del cliente con respuestas en tiempo real y personalizadas. RateGain presentará UNO VIVA en World Travel Market 2025.

📈 Natividad Pérez Granados from Lighthouse highlights AI adoption challenges at the Smart Travel News Roadshow in Málaga. Flight searches occur about 7 weeks before arrival, while hotel searches concentrate around 3 weeks prior. Málaga and Marbella show differing demand patterns; Marbella has sharper peaks. Key insights include combining price strategy factors, adjusting to demand trends, and identifying new markets. According to a survey, 71% find data complexity challenging without tools, and almost half of revenue teams feel investment misalignment.

📈 AskFlow Agents, a tool launched by Asksuite, helps over 5,000 hotels worldwide improve guest satisfaction with automatic feedback via WhatsApp. This system, already trusted in 80 countries, provides real-time insights into service quality without additional costs or WhatsApp credits. It integrates with existing hotel systems, enhancing guest experiences through data-driven strategy and 24/7 intelligent automation. Activate this tool in minutes and leverage immediate feedback for strategic decisions and guest loyalty.

🏨 Global study by h2c, with Cloudbeds, reveals rapid AI adoption in the hotel sector. As of 2025, 78% of hotel chains use AI; 89% aim to expand within 12-24 months. Chatbots lead at 42%, with future data management expansion at 50%. Only 6% employ a comprehensive AI strategy. Barriers include lack of experience (62%), strategy clarity (51%), and integration challenges (45%). Findings are based on 189 responses and 26 executive interviews from 171 chains, covering 11,000+ establishments and 1.3 million rooms worldwide.

💻 La industria hotelera está adoptando ecosistemas interconectados gracias a la inteligencia artificial (IA) y el protocolo Model Context Protocol (MCP). Este sistema unifica PMS, CRM, y sistemas de reservas, permitiendo interacciones en lenguaje natural con asistentes de IA como ChatGPT y Gemini. El enfoque elimina sistemas aislados, mejorando la eficiencia operativa y aumentando la conversión. NeoBookings lidera la adopción, facilitando datos unificados y mejorando la experiencia de reserva. El cambio es estructural, ofreciendo un sistema turístico más conectado y eficiente.