Innovaciones

📚 Madrid, 29 de enero de 2026, FITUR TechY 2026. Thinktur presentó la 11ª edición del ebook sobre robótica y automatización en turismo, con la colaboración de Eurecat, ITH, Tecnalia, Turistec y Vicomtech. El documento analiza la eficiencia operativa y sostenibilidad mediante IA y robots en hoteles, transporte y restauración. Destaca desafíos en formación y aceptación cultural. La Asociación Española de Robótica y Automatización subraya la importancia de integrar tecnología y procesos estratégicamente.

💻 Nautalia, in January 2026, allied with Acai Travel to utilize AI in Spain, where 52% of agents desire more automation tools. This initiative began with Nautalia’s business division and aims to reduce administrative workload, reclaiming productivity for customer service. The integration spans reservation, CRM, and billing systems, enhancing efficiency without complicating processes. Travel Live extends this model to vacations and events. Other firms like Ávoris and W2M have also invested in AI for operational efficiency.

💻 In 2026, FITUR Day 3 explores data processing practices involving cookie technologies. These enable browsing behavior analysis and unique identification on sites. Consent impacts functionality: functional storage ensures service use, preference storage caters to user settings, statistical methods serve anonymous data collection, and marketing tools drive ad profiling. Usage of cookies without consent can limit these features significantly.

💻 Manuel Ortiz and Hugues Galambrun discuss AI impact at FITUR 2026. With 255,000 visitors and a €505M economic impact, the event highlights digital maturity in Spain and Portugal's hospitality sector. AI optimizes operations: Ulyses Suite enables room management via voice, boosting conversion and ADR. Revenue management uses machine learning to enhance pricing. AI simplifies guest interaction, allowing staff to focus on customer experience, maintaining a human touch in hospitality.

🤖 Who? Experts in hospitality and technology, including Simone Puorto, Ira Vouk, Erik Muñoz, and others. When? By 2028-2032. Where? Global hospitality sector. What? Transition to AI-generated hotel reviews using structured micro-prompts. How? Platforms like Tripadvisor to use automated systems for review generation, reducing human input. Key Fact: 95% of reviews could be AI-generated, impacting online reputation management. Concerns: Loss of emotional nuance and authenticity, though some see AI as enhancing customer voices.

🛡️ Según McKinsey y Deloitte, pagos complejos son un reto en el turismo, afectando el flujo de caja de hoteles. OTAs aumentan la fricción con el modelo Merchant of Record. BCG señala que hoteles boutique luchan con esta complejidad. Bain destaca la fragmentación tecnológica. Getnet x Travel ofrece soluciones integradas, automatización de pagos y conciliaciones, mitigando riesgos de no-shows y cancelaciones, mejorando la eficiencia financiera y facilitando la expansión internacional.

🚀 En 2030, se espera que la inteligencia artificial contribuya un 3.5% al PIB global. Maarlab utiliza algoritmos predictivos para conectar hoteles con clientes potenciales, destacando rutas aéreas con alta demanda, como a Tenerife desde Norwich, Ginebra y Reikiavik. Oceanflights Marketing mejora la estrategia al integrar widgets dinámicos en sitios web de hoteles, aumentando la relevancia y efectividad de anuncios. Las empresas pueden recibir un 25% más de clics con anuncios relevantes.

🛫 British Airways' CEO, Sean Doyle, highlighted in a recent London event the growing influence of AI in the travel industry, moving power from traditional providers to tech giants like ChatGPT, Google, and Meta. As travelers increasingly rely on AI for organizing trips, control over billions in travel sales is shifting. The trend shows a decrease in the importance of brand and online presence, with AI becoming the key decision-maker in travel planning.

🏨 In 2026, iStay Hotels by NH emerged as a competitive choice for hotel owners seeking to enhance asset value. Integrated into Minor Hotels, iStay benefits from NH Hotels & Resorts' reputation, attracting investors interested in efficiency and profitability. With over 34 million members, Minor DISCOVERY loyalty program contributes to a third of stays. Over 80% of revenue is generated through direct channels, supported by a global sales network and advanced AI-driven revenue management.

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