Innovaciones

💵 Castilla Termal Hoteles closed 2025 with revenue exceeding €42 million, an 11% increase from the previous year and nearly 40% above 2023. Ebitda rose 21% to almost €11 million. The group plans to reach €100 million in revenue over five years, aiming for 2026 investments of over €4 million in hotel upgrades, notably at Castilla Termal Solares. The new Castilla Termal Palacio de Avellaneda, opening this year after a €20 million investment, underscores their focus on rural well-being.

🚄 Skyscanner, in collaboration with Trip.com, now offers train ticket booking in Spain, allowing high-speed rail and flights to be compared on the same platform. This feature highlights trains taking less than eight hours alongside flights. Currently available on web versions, the service is expected on the app by 2026. Skyscanner diversifies revenue beyond air commissions, while Trip.com strengthens its train ticket aggregation in Europe. Users can plan journeys up to 90 days in advance.

📶 ChatGPT now features sponsored locations in the U.S. from April 2025, integrating ads visibly within AI responses. This shifts the “purchase journey,” presenting options early and competing with traditional channels. High-intent queries serve as valuable advertising space, favoring large hotel groups initially. For independents, access challenges persist, but ad platforms usually expand over time. The growing AI ecosystem raises strategic questions on visibility and competition for hotels.

🏨 Tour2b, a Mallorca-based tech company, launches Hotel Experiences in Spain today, allowing hotels to enhance their guest stays with curated activities and experiences. The platform, integrated easily without operational complexity, offers sales tracking via QR codes and real-time performance monitoring. Founded by Toni Mesquida, Tour2b collaborates with local providers for consistent quality, aiming to differentiate urban hotels and vacation resorts across key Spanish destinations through experiential tourism.

📍 IHG Hotels & Resorts launches the premium brand Noted Collection, aiming to add over 150 hotels in the next decade across EMEAA. Targeting part of the 2.3 million independent luxury hotel rooms globally, this 21st brand complements existing ones like Vignette Collection. IHG boasts over 160 million IHG One Rewards members. CEO Elie Maalouf emphasizes this as the eleventh brand addition, providing distinctive identity and premium experiences while maintaining individuality among hotel owners.

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