Iniciativas Eco-responsables y RSE

✈ Fly Summit Andalucía, a technical debate forum, aims to enhance company connectivity strategies and address the aviation industry's challenges such as decarbonization and flight range expansion. Arturo Bernal, Andalucía's Tourism Advisor, highlights the goal of improving connectivity with long-distance markets like the United States, Mexico, Canada, China, Japan, Korea, the Philippines, Malaysia, and Indonesia. United Airlines plans to operate the New York to Málaga flight year-round, possibly by 2026, after increasing frequencies from three times a week between June and September to daily between May and October. Promotional strategies target quality tourism, with a focus on tourists' spending capacity, including premium and business class. Andalucía's connectivity is set to grow with upcoming announcements of new frequencies and direct connections. The region positions itself as a prime destination by hosting international airport ecosystem meetings like Routes and Capa, which can boost connectivity by 10-15%. Tourism from the UK has nearly reached pre-pandemic levels, and Jet2.com is considering opening a base in Jerez. Despite losses like Eurowings' withdrawal from Hamburgo and Ryanair's reduced offerings in Germany, efforts continue to strengthen various international markets.

🌎 Canarias reduced tourist emissions by 22% since 2019 and tourism activity emissions by 16%. Emissions per tourist decreased from 118.1 kg of CO2e in 2019 to 92.3 kg of CO2e in 2023. Total destination emissions dropped from 1.7 to 1.4 million tons of CO2e. The 'II Encuentro Viaje a la descarbonización del destino Islas Canarias' highlighted these achievements and the commitment to Glasgow's Climate Action Plan.

🛏 KHAMA Hotel, the Spanish brand with nearly half a century in the sleep industry, introduces a renewable mattress lasting 2.5 times longer than conventional ones, serving over 1,200 hotels across 20 countries. The innovative design allows parts to be renewed instead of fully replaced, incorporating recycled springs and customizable firmness, thereby reducing waste and saving costs without disrupting guest experiences. KHAMA Hotel's sustainable and cost-effective approach merges environmental consciousness with continuous innovation.

🏙 "Mejores pueblos 2024" list by ONU Turismo includes 55 global villages, launched in 2021 to boost rural tourism, received 260 applications from over 60 member states. Two Spanish villages, Ainsa (Huesca) and Mura (Barcelona), were selected, with Pals (Girona) joining the "Upgrade Programme". Selection based on nine thematic areas including cultural and natural resources, sustainability, and governance. Announcement made at the 122nd Executive Council in Cartagena de Indias, Colombia on November 13-14. Fifth edition calls for submissions in early 2025. Previous Spanish honorees include Morella (Castellón) in 2021, Alquézar (Huesca) in 2022, and Cantavieja in 2023.

🎬 Grupo Piñero financed the Hispano-Dominican comedy "Amanece en Samaná" as part of its cultural promotion and sustainability commitment. The group's film industry investments began about 24 years ago with the TV series "Paraíso" in 2000. In Samaná, where they've managed exclusive tourism offerings through Soltour since 1995, this movie showcases a different side of the Dominican Republic, highlighting local culture and unique experiences. Over 250 people, showcasing local talent, contributed to the production team.

🏨 The Social Hub, an international hotel group, has earned B Corp certification, joining over 9,000 B Corps worldwide, with more than 2,000 in Europe and only 212 in the hotel sector. The company has over 1,000 employees, manages 18 locations across Europe and the UK, and oversees 10,000 rooms. The Social Hub's B Corp score was 107.1, above the global average of 94. By 2030, they aim to cut greenhouse gas emissions by 78%, locally generate 50% of their energy, and divert 100% of waste from landfills. Annually, they host over 5,000 community events with more than 100,000 attendees and pledge 1% of revenue to the TSH Talent Foundation.

🏢 Grupo Hotusa, with over a decade of operation in Chantada, Lugo, has emerged as a beacon for training and retaining young talent, hosting 250 professionals, with many in leadership roles. By investing 555,000 euros in partnerships with 12 FP Dual training centers, Hotusa has trained over 800 students since 2014, hiring roughly 50% of them. The 2023-2024 initiative supports 141 students through paid internships. Celebrating the project’s 10th anniversary, Hotusa’s local business model is showcased in a documentary, contributing to economic and social development in depopulated areas.

📌 International Airlines Group (IAG) acknowledges a significant impact from losing Imserso travel program management to Turismo Social (Ávoris). Previously handled by a Temporary Union of Companies (UTE) including Iberia, IAG7, and Alsa, which lost coastal and island lots, IAG's "other income" increased by €24 million in the first nine months of 2024 to €1.870 billion. Iberia, part of Mundiplan UTE, contributed tens of thousands of passengers with 212,343 spots in the Balearic and Canary Islands and 443,887 on the mainland coast. After two seasons with Ávoris, Mundiplan has a chance to regain control as Imserso announces a new tender following Ávoris' breaches.

🏖 INTUR, the International Inland Tourism Fair, is currently underway at the Feria de Valladolid, having started with INTUR Talks. Over 60 tour operators and travel agencies have gathered to discuss tourism focused on culture, heritage, gastronomy, and nature. Natalia Briales from Turespaña highlighted the unique potential of regions like Castilla y León, Castilla-La Mancha, and Extremadura for diversification and year-round travel, important for combatting overtourism. Strategies include promoting sustainable agrotourism experiences, with Segittur aiming to engage 170 companies from 19 destinations by 2025 to enhance tourism's value.

🌍 Global CO2 emissions from the World Travel & Tourism Council (WTTC) companies decreased by 12% in 2023 compared to 2019. The transport and tourism sectors accounted for 6.7% of emissions, down from 7.8% in 2019. This represents a 12% reduction in emissions and an 8.4% decrease relative to GDP. Fossil fuel dependence dropped from 90% to 88.2%, while clean energy usage increased from 5.1% to 5.9%. Julia Simpson, WTTC President, highlights the decoupling of GDP growth from emissions, emphasizing sustainability and innovation in tourism.