Iniciativas Eco-responsables y RSE

🍽 Barcelona, 18 de junio: The Forum TurisTIC, hosted by Eurecat, will explore gastronomic tourism and enotourism as sustainability drivers. Backed by the Generalitat de Catalunya, Barcelona City Council, and Barcelona Provincial Council, it features Anna Pollock and Toni Massanés as key speakers. The event will highlight AI tools, smart apps, and immersive experiences in enotourism, drawing over 700,000 visitors annually to Catalonia, and emphasize design with experts like Isabel Roig and Elsa Yranzo.

🛩 Vueling, in 2025, in Europe, becomes the first airline to test shark-skin technology developed by MicroTau. This innovation involves applying a film on airplanes that mimics fish skin, aiming to reduce fuel consumption and CO2 emissions by 4%. The initiative is part of Vueling's strategy to lower its carbon footprint and meet Europe's stringent environmental demands.

📚 Ana Cabrera, coordinator of the Recovery, Transformation, and Resilience Plan (PRTR) at Turespaña, announced restoration works on 39 historical Paradores buildings, set to complete by mid-2026. Funded with over €100 million from EU's Next Generation funds, the project enhances energy efficiency and conservation. Notable sites include the Hospital Real de Santiago de Compostela and Castillo de Sigüenza, aiming for sustainable cultural heritage and preparing for Paradores' centenary in 2030.

🌍 En marzo de 2024, España recibió 16.1 millones de turistas, un aumento del 110% desde 2001. Personas mayores de 65 años y con discapacidad, que constituyen el 30.08% de la población, enfrentan barreras turísticas. ILUNION Accesibilidad trabaja en proyectos como la Guía de Ocio Nocturno Accesible y ha instalado 500 pictogramas en Altea. Han superado 700 clientes, y promueven transformaciones hacia la accesibilidad, conforme a la Directiva Europea 2019/882.

🏞 En el Congreso Europeo del Turismo Rural celebrado en Chinchón, 150 asistentes, incluidos 20 líderes de opinión, abordaron la sostenibilidad y la transformación digital del turismo rural. La promoción turística y el turista internacional son clave para el crecimiento. Herramientas como STAR de ONU Turismo y la ecomovilidad promueven la sostenibilidad. Se destacó el potencial del turismo para diversificarse y crecer, aprovechando la autenticidad del entorno rural.

🏨 Radisson Hotel Group has opened two carbon-neutral hotels in Oslo and Manchester, achieving goals set for 2040 under the Net Zero initiative. These hotels eliminate Scope 1 and 2 emissions, reduce Scope 3, and compensate remaining emissions through natural carbon credits verified by TÜV Rheinland. The Manchester hotel has been renovated and named Radisson Hotel Manchester City Centre, A Verified Net Zero Hotel. The Oslo hotel will open as Radisson RED Oslo City Centre in July.

🏨 Ilunion Hotels, recognized as the first in tourism to achieve AENOR certification for its Innovation Management System per ISO 56001:2024, is the second organization to meet this standard globally. CEO José Ángel Preciados emphasizes innovation's role in combining profitability with social impact. The certification was presented on May 19 at Torre Ilunion. Initiatives like "I'm Curious" and "#InnovACTION X-PACE" highlight their innovation culture, solidifying Ilunion Hotels as a leader in structured innovation management.

📅 Bahía Príncipe Hotels & Resorts marks 30 years of sustainable tourism in the Caribbean. ???? Host of DATE 2025 at Bahía Príncipe Bávaro Resort, with Asonahores president Juan Bancalari. Since 1995, grown to 22 hotels, ~12,000 rooms in the Dominican Republic, Mexico, Jamaica, & Spain. ???? Joint venture with Hyatt Hotels boosts global presence, increasing Hyatt’s portfolio by 30%. ???????? 97% of purchases from local suppliers. Over 100,000 repeat guests and aligned with Grupo Piñero’s 50th anniversary.

🏨 Hesperia Sevilla, led by Pere García, is redefining the hotel experience in Sevilla by collaborating with local entities like Hermandad rociera de la Macarena. They've improved local caseta facilities without privileges, supporting social activities. A showroom for Sibilina flamenco dresses, designed with Victorio & Lucchino, was set up, alongside cultural exhibits. Future plans include cultural talks and community-focused initiatives. García emphasizes non-invasive tourism to maintain local identity and economic significance.

📚 Curso gratuito "Estrategia y Plan de sostenibilidad hotelera" de Quotta.ai y Hosteltur Academy, financiado por Fondos Europeos Next Generation, ofrece 2.5 horas de capacitación. Diseñado para hoteleros, expone el impacto ESG, gestión de recursos y planes sostenibles. Incluye cinco módulos sobre ODS, casos reales, KPIs, y planificación. Docente Laura Garrido, consultora en sostenibilidad, junto a entrevistas a líderes de Grupo Piñero, Iberostar, y Vibra Hotels. Disponible en Hosteltur Academy.