Iniciativas Eco-responsables y RSE

📅 Palma will host the Ecostars ESG Summit Iberia 2025 on October 15-16 at Meliá Palma Bay, focusing on sustainability in the hotel industry. The summit will feature private roundtable discussions about environmental, social, and governance challenges, aligned with the EU CSRD directive. On October 15, medium-sized hotel chains, including Abba Hotels and Senator Hotels & Resorts, will participate. The next day, large chains like Meliá Hotels International and Barceló Hotel Group will join.

🏖 Paradores, with 98 locations in Spain, offers customized corporate events in historical and natural settings. With over 300 event spaces, including four Congress Palaces, Paradores accommodates up to 1,000 attendees. 70% of its hotels are in towns under 35,000 people, boosting local economies. Committed to sustainability, Paradores holds the Ecostars Certificate and provides a carbon footprint calculator. They emphasize authenticity and emotion, integrating technology and regional cuisine for memorable experiences, guided by Carlos Martínez, Business Director.

🗺 Óscar Regal, CEO de Viajes Embajador, criticizes the Imserso travel program for seniors, highlighting issues with planning and equitable distribution in Spain. Regal argues that it's unfair for retirees with maximum pensions to have the same access as those with minimum pensions. He notes that agencies earn €15 per booking, yet some management takes months, and 50% of trips lack transportation. The system needs a simpler, fairer allocation process to avoid physical queues and website overload.

🌊 Soltour, a Piñero Group tour operator, launched its first flight to Cancún in 1999. In Quintana Roo, Mexico, Piñero has significant real estate and hotels, boosting the local economy. The Eco-bahía Foundation, operating since 1999, has increased sea turtle births to over 2 million at Bahía Príncipe's beaches by reducing light pollution. They also support monarch butterflies by replanting milkweed. Additionally, the foundation educates citizens in Mexico and the Dominican Republic.

🏨 Fundación Intermundial, Tourism&Law, and CEHAT are launching the VII Premio RSC Hotelera to honor hotels with positive social, economic, and environmental impacts. Hotels can submit up to three entries by October 20, 2025, on the Fundación Intermundial website. Winners will be announced at the Congreso de Hoteleros Españoles, November 19-21, in Cartagena. Categories include Social, Environmental, and Economic initiatives. ???????? #RSC #SustainableTourism

💰 En 2023, España emitió 273.3 millones de toneladas de CO2, con los viajes de negocio contribuyendo significativamente. Según el Real Decreto 214/2025, las empresas con más de 500 empleados o ciertos criterios financieros deben calcular y reducir sus emisiones. Se recomienda usar trenes de alta velocidad, coches eléctricos y alojamientos ecológicos. Herramientas como calculadoras de huella de carbono y software de gestión ayudan a medir y minimizar el impacto ambiental en los viajes corporativos.

✈️ Air Europa, in 2025, launched a CO2 emissions compensation system with Chooose. Passengers can offset emissions during ticket purchases, supporting environmental projects in Mexico and Brazil. These projects focus on forest management and biodiversity protection. The system integrates with Air Europa SUMA, awarding Miles for participation. The initiative aligns with the airline's sustainability policy, emphasizing fleet efficiency with Boeing 787 Dreamliner and 737 MAX models to reduce environmental impact.

📈 El 23 de octubre en Benidorm, el Encuentro de Sostenibilidad Turística Hosteltur 2025 se enfocará en cómo convertir la sostenibilidad en competitividad. Rafael Fernández-Álava, de Costa Cruceros, discutirá los retos de las navieras y avances en sostenibilidad, como propulsión alternativa y gestión de residuos. A pesar de las mejoras, falta de sincronía con administraciones públicas impide su implementación. Costa Cruceros colabora con el Banco de Alimentos para el aprovechamiento de excedentes gastronómicos.

✈ El Consejo Internacional de Aeropuertos reporta que en 2024, casi 10 billion travelers passed through over 2,800 airports across 185 countries, marking a global record. Air traffic grew by 3.7%, with international traffic up by 5.3%, surpassing the 2.4% domestic rise. Africa saw a 9.4% increase, though traveler numbers remain low. Europe grew 3.6%, driven by international traffic. Latin America's air traffic grew 5.9%, while North America reached 2.1 billion travelers.

📈 En 2025, el turismo corporativo se recupera de forma desigual. Según Deloitte, mientras las pequeñas y medianas empresas aumentan sus presupuestos de viaje, una de cada cinco grandes compañías, gastando más de $7,5 millones, los reduce. En 2025, solo el 31% de los empleados viajan por trabajo, frente al 36% en 2024. La demanda de grupos en EE.UU. cae un 3%, y el RevPAR baja un 0,8%. Los costes elevados y la sostenibilidad son factores críticos.