Iniciativas Eco-responsables y RSE

🌎 Los "Premios Traveling for Happiness" destacan proyectos que impactan comunidades positivamente. Ilunion Hotels, con Umániko, emplea un 90% de personal con discapacidad, logrando una satisfacción de 4.4/5. Arantza Hotela usa energía renovable y reduce plásticos. Anaga Biofest promueve biodiversidad y turismo regenerativo. Santa Catalina Classics atrae un 20% de asistentes externos. NH Collection Palacio de Aranjuez avanza en descarbonización, logrando un 31% de reducción de emisiones. Novotel Madrid Center es certificado "Autism Friendly". Fundación Eco-Bahía fomenta la conservación de tortugas marinas.

🏨 Alianza Hotelera, comprising 16 hotel chains, ranks fifth in Spain's tourism sector and partners with SOIFI4Equality to launch a pioneering ethical training strategy. Conducted via Storytraining, this initiative focuses on equality, diversity, sustainability, and legal compliance during LGTBI Pride week. It emphasizes preventing risks to children in tourism. Hotel staff play a crucial role in detecting violence, neglect, or abuse. Javier Tausía of deLuna Hoteles and José Antonio Funes Arjona of SOIFI4Equality stress transformative hospitality.

🏖 En abril, el Iberostar Selection Es Trenc 5* abrió en Colònia de Sant Jordi, Mallorca, destacando la colaboración con Flor de Sal d'Es Trenc. Esta empresa familiar, con más de 65 años de historia, produce sal marina artesanalmente. El hotel, libre de plásticos y 100% electrificado, ofrece experiencias gastronómicas y de bienestar inspiradas en la sal. La ubicación cerca de la playa de Es Trenc permite disfrutar de la autenticidad mallorquina y del entorno natural protegido.

🌏 Amancio López, president of Grupo Hotusa, discusses the challenges posed by the growth of tourism and the need for a sustainable model. Spain's tourism contributes 13% of GDP, making it the second most visited country globally, behind France. López advocates for regulating tourist accommodations, promoting quality hotels, and enhancing local cultural experiences to attract higher-spending visitors. He addresses "turismofobia," a negative reaction to overcrowding, urging for a balance between tourist volume and quality.

🏠 Grupo Iberostar, a family-owned hotel group, was recognized in the 2025 TIME100 list as one of the world's most influential companies, under the "Leaders" category. This recognition honors their commitment to responsible tourism, global industry impact, and transformative ambitions through science and innovation. Their "Wave of Change" initiative supports inclusive workplaces, marine biodiversity, and climate impact mitigation. This positions Spain as a leader in evolving towards a more sustainable, balanced tourism model.

📈 Meliá, Iberostar, and Garden, acclaimed by US references like 'Time', 'Newsweek', and Harvard University. In November, Gabriel Escarrer announced Meliá as Europe's most sustainable hotelier per Standard & Poor's Global and featured in 'Time's’ global sustainability list. Iberostar is among 'Time's’ 2025 top 100 influential companies, noted for positive impact and sustainability. Two years ago, Harvard recognized Garden's sustainable tourism model through circular economy strategy. These achievements highlight Spain's global tourism leadership.

🗺️ Gabriel Escarrer, CEO of Meliá Hotels International, warns of the negative effects of anti-tourism protests in Spain during the summer season of 2025. He emphasizes the risk to the country's reputation and advocates for sustainable tourism management. Escarrer highlights the importance of public-private collaboration and a thorough understanding of issues, criticizing quick fixes. He stresses protecting tourism, a vital economic and social driver in Spain for 70 years.

🗺️ Viajes El Corte Inglés renovó 60 agencias en España con un diseño abierto y multifuncional. Este plan, parte de una estrategia más amplia, busca actualizar 44 oficinas adicionales en una red de más de 430 puntos de venta. Las reformas incluyen tecnología avanzada, como pantallas retroiluminadas y sistemas de iluminación ajustable. El proyecto promueve la sostenibilidad con soluciones de bajo consumo y digitalización de procesos, integrando experiencias físicas y digitales para una atención al cliente mejorada.

📈 RIU Hotels & Resorts introduced a carbon footprint prediction service at Riu Plaza España, Madrid, aimed at sustainable events. Collaborating with CREAST, they use historical data and AI to estimate emissions, providing clients with pre-event predictions and post-event reports. This initiative aligns with RIU’s sustainability strategy, Proudly Committed, achieving a 50% carbon footprint reduction over two years. The service is set to expand to other RIU properties with significant MICE activity.

💻 Isaac Vidal y Lucía Martínez presentaron en el ITH Innovation Summit en Madrid. Vidal destacó la importancia de la consistencia, contacto humano, sorpresa y emoción en la interacción con clientes. Martínez advirtió sobre riesgos en la aplicación de IA, como pérdida de control y ciberseguridad. Destacaron casos de uso en hoteles: chatbots, predicción de cancelaciones, automatización de reservas y upselling. AR Hotels implementa "Anna", un agente inteligente de Salesforce, probado para mejorar la experiencia del cliente y reducir carga operativa.