Iniciativas Eco-responsables y RSE

📈 RIU Hotels & Resorts introduced a carbon footprint prediction service at Riu Plaza España, Madrid, aimed at sustainable events. Collaborating with CREAST, they use historical data and AI to estimate emissions, providing clients with pre-event predictions and post-event reports. This initiative aligns with RIU’s sustainability strategy, Proudly Committed, achieving a 50% carbon footprint reduction over two years. The service is set to expand to other RIU properties with significant MICE activity.

💻 Isaac Vidal y Lucía Martínez presentaron en el ITH Innovation Summit en Madrid. Vidal destacó la importancia de la consistencia, contacto humano, sorpresa y emoción en la interacción con clientes. Martínez advirtió sobre riesgos en la aplicación de IA, como pérdida de control y ciberseguridad. Destacaron casos de uso en hoteles: chatbots, predicción de cancelaciones, automatización de reservas y upselling. AR Hotels implementa "Anna", un agente inteligente de Salesforce, probado para mejorar la experiencia del cliente y reducir carga operativa.

🌈 Desde 2021, el programa Travel Proud de Booking.com ha crecido un 49% en un año, con más de 100,000 alojamientos certificados en 16,000 destinos de 150 países. Madrid destaca con un aumento del 58% en búsquedas de alojamiento durante el Orgullo. España ocupa el tercer lugar mundial con 8,740 alojamientos Travel Proud, creciendo un 53% desde 2024. Madrid es la quinta ciudad del mundo con 804 alojamientos, un 18% más que el año anterior.

🎯 Ethan and Vik, during a Ryanair flight, bought around 100 scratch cards. Despite their efforts, they won nothing, as shown in their viral TikTok video. A Ryanair employee commented that selling so many cards is against company policy. Ryanair claims prizes include €50,000 cash and monthly car giveaways, with frequent €5,000 prizes. One user reported winning €26 but couldn't claim it due to voucher shortages. Ryanair states the proceeds aid humanitarian causes.

🏨 Meliá Hotels International ranks as the most sustainable hotel company in Europe and second worldwide in TIME and Statista's "World's Most Sustainable Companies 2025" list. The ranking evaluates 5,000 companies globally using over 20 key indicators. Meliá also leads Spain's tourism sector in reputation for the 13th consecutive year, ranking 21st overall in Merco Empresas 2025. Gabriel Escarrer, CEO of Meliá, is recognized as the 25th most reputable leader in tourism by Merco Líderes 2025.

📊 José María Rossell, CEO of Senator Hotels & Resorts, addresses recent anti-tourism protests in Spain, emphasizing the need for responsible tourism that benefits local communities. Despite concerns, July and August sales remain strong, especially in vacation destinations and urban hotels, driven by short getaways and experiential tourism. Rossell highlights the company's commitment to sustainability and balanced development to avoid overwhelming destinations and ensure tourism is perceived as a shared opportunity.

🏨 Garden Hotels received the TH Awards 2025 for Best Sustainability Strategy in Madrid. The award, sponsored by Khama Hotel and presented by Mario Sánchez, was accepted by Érica García. Their initiatives include a circular economy for food, 95,000 kg of Balearic products per season, and removing 1.5 tons of single-use plastics. They support local suppliers and convert organic waste into compost, while training their team in sustainability. These efforts align with ESG criteria.

🏨 Grupo Piñero, fundado en 1975 en Murcia by Don Pablo Piñero, celebrates 50 years with over 50 million hotel nights sold. With 22 Bahia Principe Hotels & Resorts, it employs 16,500+ people across the Dominican Republic, Mexico, Jamaica, and Spain. The group manages over 1,200 hectares, including four golf courses. It supports local economies, buying 97% from local suppliers, reducing carbon emissions by over 40%, and integrating sustainable and educational initiatives into its operations.

📍 En 2017, SLEEP'N Atocha en Madrid adoptó la sostenibilidad, logrando neutralidad de carbono en 2019 y reduciendo en un 65% su consumo de energía, 34% de agua y 90% de residuos frente a la media europea. Clasificado entre los cinco alojamientos más sostenibles del mundo por B Corp con 112,1 puntos, el hotel impulsa una cultura laboral inclusiva con un 80% de mujeres en su equipo. En 2023, destinó más de 8.000 euros a iniciativas sociales y ambientales.

📅 2025, en España y Portugal, durante una mesa redonda de Booking.com, Ana Abade destacó que el 93% de los viajeros desean decisiones sostenibles. Luigi Cabrini mencionó que el GSTC colabora con más de 40 gobiernos y Turquía certifica el 60% de sus hoteles. Gorka Rosell afirmó que la sostenibilidad es una obligación desde la gerencia y resaltó que Sleep’n Atocha es uno de los primeros hoteles B Corp en España.