Gestión Hotelera

🏠 In 2024, Spain welcomed 93.8 million international tourists, spending a total of €126.282 billion, up 16.1% from the previous year. Hotel guests averaged €256 daily, outspending those in tourist rentals (€152) and private homes (€105). Non-hotel stays averaged 12 days, versus 5 in hotels, with hotel spending reaching €78.886 billion, a 13% rise from 2023. DeLuna Hoteles forecasts €16 million in revenue for 2025, planning expansions in Cádiz (2026) and Motril (2027). Vueling will stop operating the Barcelona-Madrid route on March 30, redirecting focus to routes with higher demand, increasing seat offers by 9% from Barcelona for summer, with a 21% and 7% increase in flights to Canarias and Baleares, respectively, adding 3 extra planes.

🛏 Sleep tourism is gaining traction as hotels worldwide invest in personalized rest programs, combining advanced air quality control, sleep hygiene therapists, tailored diets, mindfulness sessions, and even luxury sleep programs with white noise machines, special pajamas, and aromatherapy by chains like Rosewood Hotels. Backed by research highlighting the benefits of quality sleep for the immune system, stress, and productivity, the industry is innovating with ergonomic mattresses, hypoallergenic pillows, blackout curtains, and adjustable lighting. Luxury hotels are now offering sleep coaches to develop customized rest strategies for guests, creating an emotional brand connection. Sleep tourism enables the creation of new business lines and justifies premium rates, demanding strategic investment to balance innovation and economic feasibility. KHAMA Hotel is positioning itself as a strategic ally for hotels in sleep tourism, focusing on sustainable technologies and materials to transform hotel rooms into sanctuaries of rest.

💾 Alojapro, forefront in hospitality technology, offers a CRM integrated with a Business Intelligence (BI) system, aiding hotels to personalize guest experiences effectively. The tech encourages sustainable choices like opting out of daily cleaning, impacting resource consumption. AI-driven chatbots provide real-time personalized customer service, while predictive modules manage booking cancellations efficiently. Alojapro's solutions aim for service personalization, sustainability, and industry innovation, guiding hotels towards a responsible future by 2025.

🛏 Guests appreciate small details like functional curtains, powerful hair dryers, clear air conditioning instructions, free bottled or filtered water, complimentary coffee (with options like capsule machines), modern outlets with USB ports, smart TVs with streaming apps, cozy hotel slippers, ample storage space with enough hangers, local welcome gifts, quality bath products, and personalized touches such as a customized welcome note and tailored minibar contents. These attentions to comfort and personal care can turn guests into repeat customers.

🏨 Meliá Hotels International and UNIVERSAE signed an agreement during Fitur 2025 to offer internships to students at Meliá's 400+ hotels across 40 countries. The partnership includes potential hiring after internships, access to UNIVERSAE Empleo for Meliá HR, and over 50 training program scholarships for Meliá employees and their families. B&B Hotels launched B&B Academy with Fundación Tomillo, offering 20 students training and internships in Madrid. In 2023, Grupo Iberostar initiated the first intensive FP Dual in tourism in the Canary Islands, later expanding to Baleares and Andalucía. In 2024, Grupo Mac introduced Mac Academy for hospitality training in Mallorca. Ilunion Hotels and ESCP Business School signed an agreement to promote sustainable tourism and Garden Hotels collaborated with CaixaBank Dualiza to train vocational teachers in sustainability. These initiatives address the critical shortage of workers and demand for professionals skilled in sustainability, digitalization, and customer service.

🚧 Labor absenteeism in the Canary Islands affects 8.1% of the region's economic activity, costing €2.4 billion annually. The tourism sector is particularly impacted, with hotels and restaurants in Tenerife experiencing staff shortages, sometimes operating with only one out of every three positions filled. The Canary Islands have the highest labor absenteeism rate, with 61,000 workers absent for an average of 25 days per year. Business owners seek solutions, while unions oppose anonymous tip-off systems for reporting unjustified absences.

📊 In the 2025 tax year, Spain applies the HAC/1347/2024 Order for the estimation of taxes by modules, a method allowing self-employed individuals to be taxed based on objective criteria like number of employees, premises size, or energy consumption, rather than actual income and expenses. This simplifies administration and accounting, as detailed record-keeping is not required. Self-employed persons can be excluded from this system if they exceed €250,000 in annual income or purchases, or if they operate outside national territory. Important tools for managing this tax method include specialized accounting software, online calculators, and official Tax Agency applications.

📈 Marta Romero, director at Mirai Pro, advises hotel professionals to analyze the "real demand of the hotel," including successes, failures, and missed opportunities, to adjust strategies and maximize results without additional investment in visibility or traffic. She emphasizes understanding the whole picture, beyond just consolidated bookings, and considers unconverted attended demand and unattended requests due to restrictions or lack of availability. Romero suggests creating a demand map, adjusting distribution rules, pricing, inventory management, monitoring conversion rates, ensuring competitive direct pricing, managing cancellations, and timing promotional campaigns to existing demand rather than low-demand periods. These strategies aim to extract more value from existing demand and increase sales and profitability without extra costs.

🏡 Antonio Núñez, director general of Inhala Hotel Garden (formerly Hotel Santo Domingo), details the rebranding process emphasizing sustainability, well-being, and nature. The Madrid hotel celebrates its 30th anniversary, soon turning 31 in March. A 1000 square meter hanging garden is the brand's centerpiece, with updated common areas, a blooming marquee, and exclusive scents Grass and Fresh Grass created by Cuarto Sentido. The hotel's digitalization and AI strategy are key for future plans, and they aim for a carbon zero footprint across all scopes. Rebranding includes a partnership with Mirai for reservation systems, maintaining the Santo Domingo domain for redirects, and updating OTAs like Booking and Expedia. The hotel also focuses on diverse revenue streams, like its terrace and MICE sector, beyond just accommodation. The team's long tenure averages over 20 years, with emphasis on continuous training and embracing a Total Revenue view. Technology like PMS, integrated channels, and RMS by IdeaS have revolutionized their operations. Implementing online check-ins and AI to analyze social media feedback are part of ongoing digital innovations.

🏨 Meliá Hotels International is rebranding two key properties in Spain and Asia as part of its expansion strategy. In Spain, the Innside Fuerteventura will be transformed into a ZEL brand hotel, following the successful conversion of Innside Cala Blanca in Palma to ZEL, which doubled profitability metrics. In Asia, Meliá Bali is being rebranded to Paradisus Bali, marking the debut of the Paradisus brand in Europe after recent launches in the Canary Islands. These transformations align with Meliá's focus on the lifestyle segment, targeting active guests interested in sports, local products, and non-traditional activities. The Paradisus Pattaya Jomtien Beach, set to open in Thailand in 2028, will be the first Paradisus brand hotel in Asia.