Eventos

🛰 Fitur, held annually in Spain, is the world's second-largest tourism fair. As of 2026, it attracts a wide array of participants, requiring companies to stand out amidst information overload. Strategic communication is key to visibility, involving clear goal-setting, identifying target audiences, and leveraging media and social platforms like Instagram and LinkedIn. Effective strategies increase brand recognition, while agencies like Círculo de Comunicación offer expertise, ensuring measurable outcomes like media visibility and qualified contacts.

📅 In 2026, Madrid offers a cultural explosion: Museo Sorolla reopens post-renovation, and 350-piece Queen Victoria Eugenia exhibit runs until April. The Prado hosts a female-focused collection until May. Casa Decor showcases interior design from April 9 to May 24. Three new Michelin-starred restaurants join Madrid's 31 total. Festivities include Chinese New Year on February 17 and Mad Cool Festival featuring 70+ artists like Foo Fighters. Concert highlights: Rosalía, Bad Bunny, and The Weeknd.

💻 FITURTechY, organized by FITUR and ITH, is set for January 21-25, 2026, at IFEMA Madrid. Professional sessions will occur January 21-23 in Pavilion 12. The theme "De Robot a Aliado" emphasizes a shift from tech efficiency to people-centric innovation. Four forums—TechYnegocio, TechYdestino, TechYfuturo, and TechYsostenibilidad—will explore tourism challenges using AI, automation, and sustainability. Grupo Cooperativo Cajamar is the main sponsor. The event aims to inspire and guide the tourism sector.

🏨 Gonzalo Armenteros, Soho Boutique Hotels' founder, identified a tourism growth gap in Málaga, growing his business to 70+ hotels. Alberto Rodríguez Boo, Alda Hotels' CEO, targeted underserved mid-range markets, especially on the Camino de Santiago, expanding into smaller destinations. At CEHAT’s XX Congreso de Hoteleros Españoles in Cartagena, both highlighted hotels as local economic drivers, emphasizing partnerships with local governments, cultural sponsorships, and sustainable practices, like waste management and local sourcing.

🏆 Steve Heapy will be honored by Preferente at Fitur on January 21 at 13:00 in Ifema, Madrid. Marga Prohens will present the award to Heapy and Miguel Ramis, president of Garden Hoteles. Jet2 plans 22 new routes to Spain's coastlines, with Tenerife, Mallorca, and Lanzarote as top destinations. Iberia's Marco Sansavini and Simón Suárez from Grupo Punta Cana will also be recognized. Sponsors include Therrestra, Estel, Dutyshop, and Spectro.

🌎 El viernes, 28 de noviembre, en Jameos del Agua, Lanzarote, se celebrará la Conferencia Internacional de Turismo Sostenible para conmemorar el 30 aniversario de la Carta Mundial de Turismo Sostenible. Presentada por Jéssica de León y Oswaldo Betancort, se adoptarán 11 principios que abordan sostenibilidad y bienestar. Lanzarote lidera esta actualización junto con varias instituciones. La secretaria de Estado de Turismo, Rosario Sánchez, presidirá el evento, que incluirá mesas de debate sobre retos turísticos actuales.

🗺 Turismo Social, part of Ávoris, offers provincial capital trips from December 1-8. ???? These 4-day trips cost €232.91, €100 more than usual, due to high season pricing. ????️ Available departures include: December 1 in Málaga, December 3 in Granada, December 6 in Santander, December 7 in Alicante and Granada, and December 8 in Orense. ????

🌍 AdventureELEVATE Europe 2026 will take place in Val d’Aran, Catalonia, from May 19-21, 2026. Organized by the Adventure Travel Trade Association (ATTA), it will host 350 adventure tourism professionals from 12 countries. The event emphasizes sustainable tourism and aims to enhance international visibility. Key figures involved include Arantxa Calvera, Maria Vergés, Josep Canut, and Juan Antonio Serrano. Catalonia has been part of ATTA since 2015, which boasts a network of 30,000 professionals.

📅 18 de noviembre, la feria IBTM World comenzó en Barcelona, enfocándose en turismo de congresos y convenciones. Los eventos presenciales están creciendo y se esperan tendencias inclusivas para atraer a diversas generaciones. Christoph Tessmar del Barcelona Convention Bureau reporta un aumento en compradores y clientes. Anna Sánchez observa mayor interés en eventos en lugares singulares. Alistair Turner destaca la importancia de integrar diferentes generaciones y la tendencia de jóvenes hacia el "teléfono tonto".

🗺 David Moré, director general de Mapa Group Travel, emphasized Latin America's pivotal role in the group's strategy during the annual Mapa Plus convention in Morocco. Held between Marrakech and the Agafay Desert, over 60 Latin American partners attended. The event unveiled a new digital platform for enhanced commercial management and previewed the 2026–2027 Mapa Plus catalog, featuring new cultural circuits and routes in Asia Central, Middle East, and Eastern Europe.