Venta directa, rentabilidad e IA: la hoja de ruta hotelera según openROOM
📈 FITUR 2026 highlights a shift in the hotel sector towards profitability. Ricardo Almeida, CEO of openROOM, emphasizes enhancing direct sales and margins over occupancy rates. AI is critical for data analysis and process optimization but must be paired with human insight. Direct sales show positive trends in hotels prioritizing this channel. The challenge lies in converting qualified traffic into bookings. Almeida advises a proactive approach in using data to anticipate market changes.
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