Hoteles, agentes estratégicos de dinamización local y valor social
🏨 Gonzalo Armenteros, Soho Boutique Hotels' founder, identified a tourism growth gap in Málaga, growing his business to 70+ hotels. Alberto Rodríguez Boo, Alda Hotels' CEO, targeted underserved mid-range markets, especially on the Camino de Santiago, expanding into smaller destinations. At CEHAT’s XX Congreso de Hoteleros Españoles in Cartagena, both highlighted hotels as local economic drivers, emphasizing partnerships with local governments, cultural sponsorships, and sustainable practices, like waste management and local sourcing.
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