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Distribución y Revenue Management

1360 posts

Distribución y revenue management hotelero: estrategias de comercialización, tarificación y optimización de ingresos.

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  • 3 min

Alquiler turístico: qué destinos controlan mejor el aumento de las plazas

  • Automatic
  • 15 October 2024
🏠 In Spain, tourist accommodation in private homes (VUT) rose by 16.6% in the summer season, reaching over 388,000 spots—a 92% increase compared to the total tourist accommodation capacity in the top 25 cities. Despite a near-stagnant hotel capacity at 421,000 places (1.6% growth), some cities have enacted regulations to control VUT expansion. Palma de Mallorca, Ibiza, and San Sebastián saw VUT spot reductions up to 15%, while others like Madrid and Málaga experienced significant VUT growth, with Madrid having 84,700 VUT and 92,400 hotel spots.
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  • 2 min

Las reservas de hotel siguen al alza, impulsadas por las early booking

  • Automatic
  • 15 October 2024
🏨 Hotel bookings in Spain show positive trends with anticipatory reservations increasing since early September. The last week of August started at 12%, rising each week to 21% by the fourth week of September and slightly dipping to 20.1% in the second week of October. Year-over-year, during 7-13 October, hotel bookings surged across Spanish destinations: Catalonia (+42%), Andalusia (+21%), Canaries (+19%), Madrid (+32%), Valencia (+42%), Balearic Islands (+27%), Castile and Leon (+36%), Galicia (+7%), Basque Country (+60%), and Aragon (+38%). Catalonia consistently leads with 19%-20% market share in reservations since June, hitting 20.1% during the week of 7-13 October.
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  • 2 min

Alternativa de Mundiplan en la costa catalana a los viajes del Imserso

  • Automatic
  • 15 October 2024
🏖 Turoperador Mundiplan began selling its senior tourism program across all autonomous communities on September 12, offering over 100,000 places in national and international destinations, with 7 hotels in Catalonia. The operator, a collaboration between Iberia, IAG7, and Alsa, experienced a 20% growth in its second year. The CEO, Jacob Fernández, attributes success to a wide range of destinations and dates, and an air infrastructure that connects all Spanish provinces. Unlike Imserso, Mundiplan's trips began selling on September 12 with autumn departures, offering a differentiated selection of 38 hotels across five autonomous communities. In Catalonia, there are 7 hotels available, with four new accommodations in Salou, all rated between 3 and 4 stars.
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  • 5 min

¿Por qué han bajado las puntuaciones de hoteles en Booking?

  • Automatic
  • 14 October 2024
📈 Eva Martin-Fuentes, Carles Mateu, and Juan Pedro Mellinas published an article in Tourism and Hospitality Research analyzing Booking.com's rating system changes. Booking.com, owned by Booking Holdings Inc., earned $4.289 billion in 2023. Between late 2019 and early 2020, Booking.com switched from a 2.5-10 to a 1-10 rating scale, and from averaging six aspects to a single global score. This change caused a progressive drop in hotel ratings worldwide, with top-rated hotels seeing a decrease of 0.1 to 0.2 points. Hotels rated around 8 points experienced a 0.3 to 0.6-point drop, while hotels below 6 points lost about 1 point. The study shows a significant impact on hotels with better "facilities" having lesser drops in ratings. Hotel managers are advised to focus on maintaining the quality of their facilities as they are key to guest satisfaction.
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  • 4 min

Cómo viajarán los españoles en 2025: priman las experiencias compartidas

  • Automatic
  • 13 October 2024
🏖️ En 2025, los españoles buscan experiencias de viaje que unan a las personas, según Skyscanner. Prefieren gastar más en vacaciones: 33% en vuelos, 29% en alojamiento, y 15% en coches de alquiler en comparación con 2024. El precio es decisivo, con 56% priorizando tarifas de vuelos y 55% costes de hoteles. Experiencias como comida (60%), clima (56%) y cultura (53%) influyen en la elección de destino. El 38% de jóvenes españoles desea asistir a eventos deportivos, y más del 50% están interesados en ver auroras boreales. La salud y bienestar son prioritarios para el 57%, con un 76% visitando jardines durante sus viajes. Videojuegos inspiran el 44% de los destinos escogidos, con un aumento en búsquedas de vuelos para ferias de videojuegos y hoteles con consolas.
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  • 2 min

La alternativa de Mundiplan en Andalucía a los viajes del Imserso

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  • 13 October 2024
🏖️ Turoperador Mundiplan started selling its senior tourism program on September 12th in all autonomous communities, offering over 100,000 spots, including international destinations for the first time. With a 20% growth in their second season and 14 hotels in Andalusia, they provide alternatives to the high-demand Imserso program which often runs out of space for retirees. The program features 38 hotels across five autonomous communities for travelers over 55 this fall.
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  • 3 min

Mapa Group: “No descartamos explorar nuevos mercados”

  • Alex Cuenca
  • 11 October 2024
🏥 Mapa Group Travel CEO Alberto Díaz prioritizes consolidating current markets but is open to exploring new opportunities. In 2024, despite economic challenges, the company maintains a positive balance by operating in Spain, Italy, Latam, and the Anglo-Saxon market. The integration of King Holidays in May has been successful, particularly in Italy. For the rest of the year and into 2025, new routes and senior-focused offerings are planned, including operations from 12 Spanish airports for the December bridge. Revenue forecasts for 2024 are expected to mirror those of 2023 due to brand consolidation.
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  • 1 min

Barajas: un vehículo entró en la pista cuando un A350 despegaba

  • Miguel Praga
  • 11 October 2024
✈ On July 21, an unauthorized vehicle entered runway 36L at Adolfo Suárez Madrid Barajas Airport during an A350's takeoff run with 330 passengers. The control tower, noticing the intrusion, prompted action for identification. Aena and the State Agency for Air Safety (AESA) are investigating, while the Civil Guard inquired but deferred to AESA.
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  • 3 min

Fuerte Group Hotels supera los 80,5 M € de facturación en 2023  

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  • 11 October 2024
🏠 Fuerte Group Hotels closed 2023 with revenues of €80.5 million, a 26.7% increase from 2022. Its six properties welcomed 157,000 guests from 163 nationalities with an average stay of 5 days. British tourists were the majority at Amàre and El Fuerte Marbella at 34.76% and 16.48%, respectively, while Spaniards led Fuerte Hotels' clientele at 52.25%. Employment rose by 33% to 863.6 people, with 62.7% local hires. The sustainability plan aims for a 1% carbon footprint reduction in 2023, progressing toward zero carbon by 2050. Social commitment included €167,452.96 in training (20,843 hours) and €34,427.46 in social improvements for employees.
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  • 3 min

SkyTeam: las aerolíneas amplían la intermodalidad con más trenes

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  • 11 October 2024
🚂 SkyTeam announced Trenitalia as its second intermodal partner, following the addition of Eurostar. Trenitalia, Italy's main rail operator, enables combined airplane and train itineraries with SkyTeam airlines. 14 SkyTeam airlines operate in Italy, connecting with Trenitalia's Frecciarossa high-speed rail network, which serves 150 destinations in Italy and operates in Spain and France. The partnership will go into effect in the first half of 2025, and SkyTeam currently comprises 20 airlines, offering 1,000 destinations.
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Artículos patrocinados
  • Four friends smiling while looking at a folded map in an urban street. (informative)

    La competencia por la visibilidad se ha vuelto más intensa para los hoteleros

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  • Quicktext se convierte en Quinta. En muy poco tiempo, sus reservas pasarán por agentes de IA. ¿Está preparado?

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Patrocinadores
  • Four friends smiling while looking at a folded map in an urban street. (informative)
    La competencia por la visibilidad se ha vuelto más intensa para los hoteleros
  • Quicktext se convierte en Quinta. En muy poco tiempo, sus reservas pasarán por agentes de IA. ¿Está preparado?
  • Maximiza el rendimiento de tu marketing digital con estrategias de datos hoteleros
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