Distribución y Revenue Management

📱 Mirai integrates loyalty program features into their reservation engine to compete with large hotel chains, regardless of establishment size. Mirai now incorporates Hubspot CRM to cater to the specific needs of the hotel industry, ensuring robust data management and precision through API integration, not tracking pixels. This integration synchronizes real-time bookings, cancellations, and loyalty program data without any additional costs for Mirai clients. The goal is to optimize direct channel customer acquisition, retention, and repeat bookings.

🏨 British fund Pygmalion and asset manager CBRE Investment Management listed a portfolio of nine hotels in Spain for sale, with a price range between €240-250 million. Initially acquired from Urvasco group in 2018, marking CBRE IM's entry into the Spanish hotel market, the 4-star hotels have over 1,600 rooms across Sevilla, Madrid, Bilbao, San Sebastián, Santander, Tenerife, Valladolid, and Ciudad Real. The Sevilla-based Silken Al-Andalus Palaces, valued close to €100 million, accounts for nearly 40% of the total portfolio value.

🏖️ Wamos Group rebrands as Grupo Nautalia, clearing its €85 million debt to Spain's SEPI, confirmed after the sale of Wamos Air to Grupo Abra, parent of Avianca and GOL. The debt was approved by the Council of Ministers in February 2022. Grupo Nautalia now focuses on the tourism sector and will diversify services, comprising Nautalia Viajes, Wamos Portugal, Mapa Group Travel and its European subsidiaries including King Holidays in Rome, IALIA Viajes, Plaza 1, and Nautalia Live.

🏖️ World2Meet (W2M) completed the rebranding of Cibeles into a new tour operator for seniors, post-acquisition in December 2023. Cibeles now offers custom travel experiences focusing on quality and service, featuring two product lines: domestic destinations, including 40 spring 2025 departures to Tenerife and Gran Canaria from Madrid, Barcelona, and Bilbao, and 30 departures to Benidorm from Madrid and the Basque Country, totaling 1,600 spots for winter and spring 2025, plus 1,000 Christmas spots in three and four-star hotels. The second line, international destinations, includes 15 destinations with 80 departures from various Spanish airports.

🏠 In Spain, tourist accommodation in private homes (VUT) rose by 16.6% in the summer season, reaching over 388,000 spots—a 92% increase compared to the total tourist accommodation capacity in the top 25 cities. Despite a near-stagnant hotel capacity at 421,000 places (1.6% growth), some cities have enacted regulations to control VUT expansion. Palma de Mallorca, Ibiza, and San Sebastián saw VUT spot reductions up to 15%, while others like Madrid and Málaga experienced significant VUT growth, with Madrid having 84,700 VUT and 92,400 hotel spots.

🏨 Hotel bookings in Spain show positive trends with anticipatory reservations increasing since early September. The last week of August started at 12%, rising each week to 21% by the fourth week of September and slightly dipping to 20.1% in the second week of October. Year-over-year, during 7-13 October, hotel bookings surged across Spanish destinations: Catalonia (+42%), Andalusia (+21%), Canaries (+19%), Madrid (+32%), Valencia (+42%), Balearic Islands (+27%), Castile and Leon (+36%), Galicia (+7%), Basque Country (+60%), and Aragon (+38%). Catalonia consistently leads with 19%-20% market share in reservations since June, hitting 20.1% during the week of 7-13 October.

🏖 Turoperador Mundiplan began selling its senior tourism program across all autonomous communities on September 12, offering over 100,000 places in national and international destinations, with 7 hotels in Catalonia. The operator, a collaboration between Iberia, IAG7, and Alsa, experienced a 20% growth in its second year. The CEO, Jacob Fernández, attributes success to a wide range of destinations and dates, and an air infrastructure that connects all Spanish provinces. Unlike Imserso, Mundiplan's trips began selling on September 12 with autumn departures, offering a differentiated selection of 38 hotels across five autonomous communities. In Catalonia, there are 7 hotels available, with four new accommodations in Salou, all rated between 3 and 4 stars.

📈 Eva Martin-Fuentes, Carles Mateu, and Juan Pedro Mellinas published an article in Tourism and Hospitality Research analyzing Booking.com's rating system changes. Booking.com, owned by Booking Holdings Inc., earned $4.289 billion in 2023. Between late 2019 and early 2020, Booking.com switched from a 2.5-10 to a 1-10 rating scale, and from averaging six aspects to a single global score. This change caused a progressive drop in hotel ratings worldwide, with top-rated hotels seeing a decrease of 0.1 to 0.2 points. Hotels rated around 8 points experienced a 0.3 to 0.6-point drop, while hotels below 6 points lost about 1 point. The study shows a significant impact on hotels with better "facilities" having lesser drops in ratings. Hotel managers are advised to focus on maintaining the quality of their facilities as they are key to guest satisfaction.

🏖️ Turoperador Mundiplan started selling its senior tourism program on September 12th in all autonomous communities, offering over 100,000 spots, including international destinations for the first time. With a 20% growth in their second season and 14 hotels in Andalusia, they provide alternatives to the high-demand Imserso program which often runs out of space for retirees. The program features 38 hotels across five autonomous communities for travelers over 55 this fall.

🏖️ En 2025, los españoles buscan experiencias de viaje que unan a las personas, según Skyscanner. Prefieren gastar más en vacaciones: 33% en vuelos, 29% en alojamiento, y 15% en coches de alquiler en comparación con 2024. El precio es decisivo, con 56% priorizando tarifas de vuelos y 55% costes de hoteles. Experiencias como comida (60%), clima (56%) y cultura (53%) influyen en la elección de destino. El 38% de jóvenes españoles desea asistir a eventos deportivos, y más del 50% están interesados en ver auroras boreales. La salud y bienestar son prioritarios para el 57%, con un 76% visitando jardines durante sus viajes. Videojuegos inspiran el 44% de los destinos escogidos, con un aumento en búsquedas de vuelos para ferias de videojuegos y hoteles con consolas.