Por qué Europa se resiste a liderar la producción de tecnología para viajes
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Toni Raurich-Marcet, IA professor at ISDI and co-founder of eBooking and GP Traveltech.vc, highlighted the issue of digitalization in tourism, stating European technologies are largely owned by US and Chinese companies. Morgann Lesné of Cambon Partners, during the Tourism Innovation Summit in Sevilla, mentioned Europe, especially France and Spain, could produce leading travel tech companies with a radical growth approach. Examples include Booking.com, Amadeus, and TravelPerk. Lesné emphasizes the need for aggressive mergers and acquisitions and going beyond national borders to create global leaders. With lower costs in Europe and available talent, Lesné predicts 2025 could see a peak in sector mergers and acquisitions.
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