Distribución y Revenue Management

🏨 Gloria Thalasso & Hotels, in Gran Canaria and Lanzarote, has transformed its distribution model since 2014, achieving 45% direct sales by 2023. Partnering with Mirai, they implemented new technology, including a web redesign, reservation engine, and marketing strategies. Direct web sales rose from 2.7% to 35%, with a 150% reservation increase in the first year. At 95% call response, their omnichannel contact center raised ticket averages by 12%, showcasing the power of strategic partnerships.

💻 Asterios Serdaris, Sales Executive at Cloudbeds, presented at the Smart Travel News Roadshow in Málaga, highlighting the evolution of Property Management Systems (PMS). He emphasized that modern PMS should transition from basic functions like reservations and check-ins to intelligent revenue engines. Innovative features include optimizing rates, upselling, and personalized marketing. Cloudbeds exemplifies this future by integrating operations, analytics, and automation, aiming for efficiency and guest focus. The message: the future PMS is already here for those ready to adapt.

📈 Agosto 2025, encuesta global a más de 700 clientes revela que 2 de cada 3 hoteles creen que responder rápido a oportunidades del mercado puede aumentar ingresos en más de un 6%. Solo 23% ajusta tarifas diariamente, aunque el mercado varía cada hora. SiteMinder ayuda a hoteles con herramientas de distribución y gestión de ingresos, usando inteligencia artificial y datos en tiempo real para mejorar ocupación y tarifas. 50,000 proveedores ya confían en su plataforma.

🎞️ Jean-Marie Dura discusses dynamic pricing in cinemas, highlighting its limited success, especially with EasyCinema in England in the early 2000s. Revenue Management extends beyond dynamic pricing, involving strategies like seat categorization, early booking, and audience segmentation across various sectors, including cinemas. Gaumont Val d’Europe uses seat categorization. Cinemas, with fixed capacity and variable demand, are suitable for such strategies. Despite pricing, the desire to watch a movie remains crucial.

🏨 Distinctive Concept Hotels, operating 18 properties in Mexico's iconic locations, adopted SiteMinder to automate and streamline processes. Within a week, manual management was replaced, reducing channel management time by 60%. Occupancy rose from 55% to 80%, OTA bookings increased by 25%, and direct bookings by 15%. The shift allows real-time property performance monitoring and data-driven decisions, enhancing competitiveness and profitability, according to Osvaldo Valencia, the group's Commercial Director.

📈 En la gestión de proyectos, asignar recursos, como humanos, materiales, y financieros, es crucial para cumplir plazos y maximizar beneficios. Una asignación incorrecta puede causar retrasos o sobrecostes. Usar ERP y herramientas como diagramas de Gantt y matrices RACI ayuda a planificar y optimizar recursos. La disponibilidad, habilidades, y prioridades deben ser consideradas para evitar subasignación y sobreasignación, mejorando así la rentabilidad y satisfacción del equipo.

🛫 Carlos Garrido, president of CEAV, emphasized the need for adaptation time and loyalty in implementing NDC technology, which has been transforming the distribution sector for a decade. During recent technical sessions in Morocco, he stated that while adoption numbers are positive, travel agencies are concerned about NDC's future accessibility to consumers. Agencies, deemed the most secure and professional channels, demand respect akin to other sectors due to their value in the pandemic era.

🗺️ Nautalia, part of Travel Live, plans a transformative phase to boost growth by integrating travel, leisure, and entertainment. CEO Rafael García Garrido aims to hit €1.2 billion revenue and double EBITDA from €20 million to €40 million in four years. Travel Live restructured, selling Wamos Air and clearing SEPI debt. Nautalia celebrates 15 years, focusing on service excellence with over 200 Spanish offices, aiming for continued expansion.

🏨 Hoteles Galia operates 18 properties across Mexico, aiming for national expansion while maintaining quality hospitality. The group partnered with SiteMinder to streamline operations, enabling control of inventory and pricing with ease. Transitioning from managing seven platforms to a single-click system, they reduced updates to under two minutes, boosting sales and occupancy rates. SiteMinder's integration and reliable tech have become essential for Hoteles Galia’s growth, making it indispensable for future openings.

🏢 The Imserso travel program for 2025-2026 starts sales on October 6 in regions including Asturias and Catalonia, and October 8 elsewhere. It offers 879,213 seats for seniors over 55, priced from €132.91 to €564.72. 7,447 discounted seats at €50 are reserved for low-income pensioners. The program introduces pet-friendly travel options and charges a €100 supplement during high seasons. Travel begins on October 19 for mainland coast tours, and October 22 for island destinations.